SoundHound AI Brings Voice Assistant With Generative AI to Lancia Vehicles Across Europe
SoundHound AI (Nasdaq: SOUN) has announced the integration of its SoundHound Chat AI, a voice assistant with Generative AI, into Lancia Ypsilon vehicles across seven European countries. The assistant is part of Lancia's S.A.L.A. infotainment system, activated by saying "Hey SALA" or pressing a button. It offers conversational experiences including calls, navigation, real-time information, and Generative AI-style responses.
The technology can handle natural speech, providing information on topics ranging from historical facts to trip planning. SoundHound Chat AI is now featured in several Stellantis brands, including Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall. Data shows increased voice assistant usage and improved customer loyalty scores with this technology.
- Integration of SoundHound Chat AI into Lancia vehicles across seven European countries
- Expansion of SoundHound AI's presence in Stellantis brands
- Increased voice assistant usage (up to 6 times) and 5x increase in customer loyalty scores
- None.
Insights
SoundHound AI's integration of their Chat AI voice assistant into Lancia's S.A.L.A. infotainment system marks a significant advancement in automotive AI. This move expands SoundHound's presence across multiple Stellantis brands, indicating strong industry adoption. The system's ability to handle complex, context-aware queries using Generative AI sets a new standard for in-vehicle interactions.
Key points:
- Integration across 7 European markets, expanding SoundHound's market reach
- Generative AI capabilities enable more natural, conversational interactions
- Cross-brand data shows up to 6x increase in voice assistant usage
5x increase in Net Promoter Score, suggesting high user satisfaction
This partnership could potentially boost SoundHound's revenue and market share in the automotive AI sector, positioning them as a leader in this rapidly growing field. However, the impact on immediate financials may be until widespread adoption occurs.
The integration of SoundHound Chat AI into Lancia vehicles represents a significant market opportunity. The European automotive AI market is projected to grow rapidly and this partnership gives SoundHound a strong foothold. Key market implications include:
- Expanded market reach across 7 European countries, tapping into diverse consumer bases
- Potential for increased brand recognition and loyalty among European consumers
- Competitive advantage in the automotive AI space, especially with generative AI capabilities
- Possible catalyst for partnerships with other automakers seeking advanced AI solutions
The reported increase in voice assistant usage and Net Promoter Score suggests strong product-market fit, which could drive further adoption. However, investors should monitor the pace of integration across other Stellantis brands and any potential expansion to non-Stellantis automakers to gauge long-term growth potential.
Award-winning in-vehicle voice assistant SoundHound Chat AI enhances the new Lancia Ypsilon’s S.A.L.A. infotainment system
SoundHound Chat AI has been integrated into the S.A.L.A. infotainment system of the new Lancia Ypsilon, available in vehicles across multiple European markets. (Photo: Business Wire)
Lancia’s innovative S.A.L.A. (Sound, Air, Light, and Augmentation) infotainment system now features SoundHound Chat AI. By simply saying "Hey SALA," or pressing a button, drivers can engage with the vehicle’s voice assistant, which responds with dynamic audio and visual information. This new offering delivers a new and versatile type of conversational experience for drivers and passengers, and is a part of one of Lancia's technological pillars for a complete and immersive on-board experience.
With the integration of SoundHound Chat AI into the S.A.L.A system., Lancia customers will be able to enjoy Generative AI-style responses in addition to other in-car voice assistant features, including calls, navigation, and real-time information like weather and sports scores. The technology effortlessly detects natural human speech and employs Generative AI to facilitate enjoyable, informative conversations that flow – ranging from historical facts to trip planning, storytelling, quizzes, and tips from the vehicle manual.
Users can ask follow-up questions that draw on complementary real-time domains for optimal responses that are relevant and useful while they’re on the road. For example:
-
“What scenic towns should I visit between
Milan and Rome?” - “Where’s the best restaurant with a view along the way?
- "What is the weather like there now?"
- “Can you recommend a boutique hotel in Tuscany?”
- “Where’s the nearest rest stop with EV charging and a café?
"We are thrilled to bring SoundHound Chat AI to Lancia vehicles and offer even more drivers and passengers a new level of convenience and connectivity,” said Michael Zagorsek, COO of SoundHound AI. “This expansion marks another important step in our mission to transform in-car experiences with cutting-edge, truly conversational voice technology that drivers love and automakers trust.”
Lancia becomes the latest Stellantis brand to embrace SoundHound AI’s category-leading voice assistant, following recent launches in Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall vehicles. Earlier this year, DS Automobiles became the very first automaker in the world to go into full production with a voice assistant that integrates the latest generative AI technology via SoundHound Chat AI.
SoundHound’s cross-brand data shows an increasing demand for advanced in-vehicle voice assistants, with voice assistant usage increasing up to six times and a 5x increase in customer the consumer loyalty-based Net Promoter Score.
Learn more about SoundHound Chat AI here.
About SoundHound AI
SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice and conversational AI solutions that let businesses offer incredible experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241017159207/en/
Media Contact
Fiona McEvoy
415-610-6590
PR@SoundHound.com
Source: SoundHound AI, Inc.
FAQ
What is SoundHound AI's new integration with Lancia vehicles?
How do users activate SoundHound Chat AI in Lancia vehicles?
What features does SoundHound Chat AI offer in Lancia vehicles?
Which other automotive brands are using SoundHound AI's voice assistant technology?
What impact has SoundHound AI's voice assistant had on user engagement?
