SoFi and Los Angeles Chargers Quarterback Justin Herbert Tackle Rising Costs of Youth Sports with Game Changers Challenge
SoFi (NASDAQ: SOFI) and Los Angeles Chargers Quarterback Justin Herbert have launched the Game Changers Challenge, a national campaign to provide funding for public high school sports programs in need. The challenge will offer $100,000 in total funding, with a grand prize of $50,000 and five runner-up prizes of $10,000 each.
This initiative is part of SoFi's Generational Wealth Fund, created in 2024 to increase access to financial education resources and help close the generational wealth gap. The campaign aims to address the rising costs of youth sports, which average $833 per child per season, making participation difficult for many families.
Submissions for the challenge will be accepted from September 6th to October 7th, with finalists announced in early November. The public will then vote for their favorite submission to determine the winners.
SoFi (NASDAQ: SOFI) e il quarterback dei Los Angeles Chargers Justin Herbert hanno lanciato la Game Changers Challenge, una campagna nazionale per fornire finanziamenti ai programmi sportivi delle scuole superiori pubbliche che ne hanno bisogno. La sfida offrirà 100.000 dollari in totale, con un premio principale di 50.000 dollari e cinque premi per i secondi classificati di 10.000 dollari ciascuno.
Questa iniziativa è parte del Generational Wealth Fund di SoFi, creato nel 2024 per aumentare l'accesso alle risorse di educazione finanziaria e contribuire a colmare il divario di ricchezza generazionale. La campagna mira ad affrontare l'aumento dei costi dello sport giovanile, che mediamente ammontano a 833 dollari per bambino a stagione, rendendo difficile la partecipazione per molte famiglie.
Le candidature per la sfida saranno accettate dal 6 settembre al 7 ottobre, con i finalisti annunciati all'inizio di novembre. Il pubblico voterà quindi per la propria candidatura preferita per determinare i vincitori.
SoFi (NASDAQ: SOFI) y el quarterback de Los Angeles Chargers, Justin Herbert, han lanzado el Game Changers Challenge, una campaña nacional para proporcionar financiamiento a los programas deportivos de las escuelas secundarias públicas que lo necesiten. El desafío ofrecerá $100,000 en financiamiento total, con un premio principal de $50,000 y cinco premios para los subcampeones de $10,000 cada uno.
Esta iniciativa es parte del Generational Wealth Fund de SoFi, creado en 2024 para aumentar el acceso a los recursos de educación financiera y ayudar a cerrar la brecha de riqueza generacional. La campaña tiene como objetivo abordar el aumento de los costos de los deportes juveniles, que promedian $833 por niño por temporada, lo que dificulta la participación de muchas familias.
Las presentaciones para el desafío se aceptarán desde el 6 de septiembre hasta el 7 de octubre, y los finalistas se anunciarán a principios de noviembre. Luego, el público votará por su presentación favorita para determinar a los ganadores.
SoFi (NASDAQ: SOFI)와 로스앤젤레스 차저스의 쿼터백 저스틴 허버트가 게임 체인저 챌린지를 시작했습니다. 이 챌린지는 필요한 공립 고등학교 스포츠 프로그램에 자금을 지원하기 위한 전국 캠페인입니다. 이번 챌린지는 총 $100,000의 자금 지원을 제공하며, 1등 상금은 $50,000이고 2등 상금은 각 $10,000의 다섯 개 상이 있습니다.
이 이니셔티브는 2024년에 창설된 SoFi의 세대 간 부 기금의 일환으로, 재정 교육 자원에 대한 접근을 증가시키고 세대 간 부의 격차를 해소하는 데 도움을 주기 위해 만들어졌습니다. 이 캠페인은 청소년 스포츠의 비용 상승 문제를 해결하고자 하며, 평균적으로 어린이당 한 시즌당 $833의 비용이 드는 상황으로, 많은 가족들에게 참여가 어려운 상황입니다.
챌린지 제출은 9월 6일부터 10월 7일까지 가능하며, 최종 후보는 11월 초에 발표됩니다. 이후 대중은 우승자를 결정하기 위해 가장 좋아하는 제출물을 투표하게 됩니다.
SoFi (NASDAQ: SOFI) et le quarterback des Los Angeles Chargers, Justin Herbert, ont lancé le Game Changers Challenge, une campagne nationale visant à fournir des financements pour les programmes sportifs des lycées publics dans le besoin. Le défi proposera 100 000 $ de financements au total, avec un grand prix de 50 000 $ et cinq prix de consolation de 10 000 $ chacun.
Cette initiative fait partie du Generational Wealth Fund de SoFi, créé en 2024 pour augmenter l'accès aux ressources d'éducation financière et aider à réduire l'écart de richesse intergénérationnelle. La campagne vise à aborder la hausse des coûts des sports pour les jeunes, qui s'élèvent en moyenne à 833 $ par enfant et par saison, rendant la participation difficile pour de nombreuses familles.
Les soumissions pour le défi seront acceptées du 6 septembre au 7 octobre, les finalistes étant annoncés début novembre. Le public votera ensuite pour sa soumission préférée afin de déterminer les gagnants.
SoFi (NASDAQ: SOFI) und der Quarterback der Los Angeles Chargers, Justin Herbert, haben die Game Changers Challenge ins Leben gerufen, eine nationale Kampagne zur Bereitstellung von Mitteln für bedürftige Sportprogramme an öffentlichen Oberschulen. Die Herausforderung wird insgesamt 100.000 $ an Fördermitteln anbieten, mit einem Hauptpreis von 50.000 $ und fünf Trostpreisen von jeweils 10.000 $.
Diese Initiative ist Teil des Generational Wealth Fund von SoFi, der 2024 ins Leben gerufen wurde, um den Zugang zu Ressourcen für finanzielle Bildung zu erhöhen und zu helfen, die Kluft im generationenübergreifenden Wohlstand zu schließen. Die Kampagne zielt darauf ab, den steigenden Kosten für Jugendsport entgegenzuwirken, die im Durchschnitt 833 $ pro Kind und Saison betragen und es vielen Familien erschweren, teilzunehmen.
Einreichungen für die Herausforderung werden vom 6. September bis zum 7. Oktober angenommen, wobei die Finalisten Anfang November bekannt gegeben werden. Das Publikum kann dann für seine Lieblingsabgabe abstimmen, um die Gewinner zu ermitteln.
- Launch of Game Changers Challenge to support public high school sports programs
- Total funding of $100,000 offered through the challenge
- Partnership with high-profile athlete Justin Herbert to increase campaign visibility
- Alignment with SoFi's Generational Wealth Fund initiative
- Potential for positive brand exposure and community engagement
- None.
Latest Campaign in SoFi Generational Wealth Fund to Fund Nationwide Challenge Supporting Public High School Sports Programs
SoFi and Los Angeles Chargers Quarterback Justin Herbert Tackle Rising Costs of Youth Sports with Game Changers Challenge (Photo: Business Wire)
The Game Changers Challenge will provide
“As the costs of sports continue to rise and public school athletic programs face budget cuts, we’re seeing fewer and fewer kids on tracks, courts, diamonds, and fields,” said Los Angeles Chargers Quarterback Justin Herbert. “Young Athletes are paying the price—missing out on the chance to develop their skills and follow the path that helped me get to where I am today. By partnering with SoFi, I want to support the next generation, ensuring they have the resources and inspiration they need to reach their full potential."
“Sports can change the direction of a kid’s life for the better, but for many families, the cost of playing sports is prohibitive,” said Lauren Stafford Webb, Chief Marketing Officer at SoFi. “Participation in youth sports correlates with career success and wealth creation later in life, which is why SoFi is partnering with Justin Herbert to help break down the financial barriers that often hold kids back. SoFi, through our Generational Wealth Fund, is honored to provide the resources that help people achieve their financial independence and realize their ambitions, on and off the field.”
How to enter The Game Changers Challenge:
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Open call for entries:
- Submissions must be entered at www.SoFiGameChangers.com starting on September 6th, and ending on October 7th at 9:59 am ET.
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Submission requirements:
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Athletes/players/teams (14+), coaches, or parents must submit one short video (under two minutes) explaining how
$50 K - Entrants are encouraged to show their creativity and how the prize funds can have a positive impact on their sports program and community.
- One short write-up (100 words or less) to accompany the submission.
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Athletes/players/teams (14+), coaches, or parents must submit one short video (under two minutes) explaining how
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Challenge eligibility:
- You must be 18+ (coach, captain, teacher, etc.) to enter
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Must be associated with a
U.S. public school sports team or athletic program. Submissions may apply to the school’s overall athletic departments as well as sports team(s).
To learn more about The SoFi Game Changers Challenge, prizing, official challenge rules, terms and conditions, and how to submit, please visit www.SoFiGameChangers.com.
About The SoFi Generational Wealth Fund
The SoFi Generational Wealth Fund seeks to increase access to financial education resources and close the generational wealth gap in America. In 2024, the Fund launched in partnership with NBA Champion and two-time Olympic Gold Medalist Jayson Tatum and the Jayson Tatum Foundation, deploying
About SoFi
SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. The company's full suite of financial products and services helps its more than 7.5 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app. SoFi also equips members with the resources they need to get ahead – like, financial planners, exclusive experiences and events, and a thriving community – on their path to financial independence.
SoFi innovates across three business segments: Lending, Financial Services – which includes SoFi Checking and Savings, SoFi Invest, SoFi Credit Card, and SoFi Relay– and Technology Platform, which offers the only end-to-end vertically integrated financial technology stack servicing 150 million users across the world. SoFi Bank, N.A., an affiliate of SoFi, is a nationally chartered bank, regulated by the OCC and FDIC and SoFi is a bank holding company regulated by the Federal Reserve. The company is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit SoFi.com or download our iOS and Android apps.
1 Medium, “The Link Between Playing Sports and Being Successful in Business” (January 18, 2024)
2 The New York Times, "Why So Many Kids Are Priced Out of Youth Sports" (February 14, 2024)
View source version on businesswire.com: https://www.businesswire.com/news/home/20240906407841/en/
SoFi, pr@sofi.org
Source: SoFi Technologies
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