SoFi Named Presenting Partner of the Country Music Association’s CMA Fest
SoFi Technologies (NASDAQ: SOFI) has secured a multi-year partnership as the official bank and first presenting sponsor of the Country Music Association's CMA Fest, the world's largest country music festival. The 52nd CMA Fest will take place in Nashville from June 5-8, 2025.
SoFi Plus members will receive exclusive benefits including: access to a members-only lounge, presale ticket access, VIP Riverfront Retreat experience, and early access to 2026 presale tickets. SoFi cardholders can earn 25% cash back on eligible food, drinks, and merchandise up to $200.
The 2024 festival attracted approximately 90,000 daily attendees from all 50 states and nearly 50 countries. SoFi will serve as the presenting broadcast and streaming partner for the CMA Fest special on ABC and Hulu. This partnership adds to SoFi's entertainment portfolio, which includes partnerships with the NBA, SoFi Stadium, and TGL.
SoFi Technologies (NASDAQ: SOFI) ha siglato una partnership pluriennale come banca ufficiale e primo sponsor presentatore del CMA Fest della Country Music Association, il festival di musica country più grande del mondo. La 52ª edizione del CMA Fest si svolgerà a Nashville dal 5 all'8 giugno 2025.
I membri di SoFi Plus riceveranno vantaggi esclusivi tra cui: accesso a una lounge riservata ai membri, accesso anticipato ai biglietti, esperienza VIP al Riverfront Retreat e accesso anticipato ai biglietti in prevendita per il 2026. I possessori di carte SoFi possono guadagnare il 25% di rimborso in contante su cibo, bevande e merce idonei fino a $200.
Il festival del 2024 ha attratto circa 90.000 partecipanti giornalieri provenienti da tutti i 50 stati e da quasi 50 paesi. SoFi sarà il partner di trasmissione e streaming presentatore per lo speciale CMA Fest su ABC e Hulu. Questa partnership si aggiunge al portafoglio di intrattenimento di SoFi, che include collaborazioni con la NBA, lo SoFi Stadium e la TGL.
SoFi Technologies (NASDAQ: SOFI) ha asegurado una asociación a largo plazo como el banco oficial y primer patrocinador presentador del CMA Fest de la Asociación de Música Country, el festival de música country más grande del mundo. El 52º CMA Fest se llevará a cabo en Nashville del 5 al 8 de junio de 2025.
Los miembros de SoFi Plus recibirán beneficios exclusivos que incluyen: acceso a un salón exclusivo para miembros, acceso anticipado a la venta de boletos, experiencia VIP en el Riverfront Retreat y acceso anticipado a los boletos en preventa de 2026. Los titulares de tarjetas SoFi pueden ganar un 25% de reembolso en efectivo en alimentos, bebidas y mercancías elegibles hasta $200.
El festival de 2024 atrajo aproximadamente a 90,000 asistentes diarios de los 50 estados y casi 50 países. SoFi será el socio de transmisión y streaming presentador para el especial del CMA Fest en ABC y Hulu. Esta asociación se suma al portafolio de entretenimiento de SoFi, que incluye asociaciones con la NBA, el SoFi Stadium y la TGL.
SoFi Technologies (NASDAQ: SOFI)는 세계 최대의 컨트리 음악 축제인 컨트리 뮤직 협회 CMA Fest의 공식 은행이자 첫 번째 프레젠팅 스폰서로 다년간의 파트너십을 체결했습니다. 제52회 CMA Fest는 2025년 6월 5일부터 8일까지 내슈빌에서 열릴 예정입니다.
SoFi Plus 회원은 회원 전용 라운지 이용, 사전 판매 티켓 접근, VIP 리버프론트 리트리트 경험 및 2026년 사전 판매 티켓 조기 접근 등 독점 혜택을 받게 됩니다. SoFi 카드 소지자는 자격이 있는 음식, 음료 및 상품에 대해 최대 $200까지 25% 캐시백을 받을 수 있습니다.
2024년 축제는 50개 주와 거의 50개국에서 약 90,000명의 일일 참석자를 끌어모았습니다. SoFi는 ABC와 Hulu에서 CMA Fest 특별 방송 및 스트리밍 파트너로 활동할 것입니다. 이번 파트너십은 SoFi의 NBA, SoFi 스타디움, TGL과의 파트너십을 포함한 엔터테인먼트 포트폴리오에 추가됩니다.
SoFi Technologies (NASDAQ: SOFI) a sécurisé un partenariat pluriannuel en tant que banque officielle et premier sponsor présentateur du CMA Fest de la Country Music Association, le plus grand festival de musique country au monde. La 52e édition du CMA Fest aura lieu à Nashville du 5 au 8 juin 2025.
Les membres de SoFi Plus bénéficieront d'avantages exclusifs, notamment : accès à un salon réservé aux membres, accès anticipé à la vente de billets, expérience VIP au Riverfront Retreat et accès anticipé aux billets en prévente pour 2026. Les titulaires de cartes SoFi peuvent gagner 25 % de cashback sur les aliments, boissons et marchandises éligibles jusqu'à 200 $.
Le festival de 2024 a attiré environ 90 000 participants quotidiens des 50 États et de près de 50 pays. SoFi sera le partenaire de diffusion et de streaming présentateur pour le spécial CMA Fest sur ABC et Hulu. Ce partenariat s'ajoute au portefeuille de divertissement de SoFi, qui comprend des partenariats avec la NBA, le SoFi Stadium et la TGL.
SoFi Technologies (NASDAQ: SOFI) hat eine mehrjährige Partnerschaft als offizielle Bank und erster Präsentationssponsor des CMA Fest der Country Music Association gesichert, dem größten Country-Musikfestival der Welt. Das 52. CMA Fest findet vom 5. bis 8. Juni 2025 in Nashville statt.
SoFi Plus Mitglieder erhalten exklusive Vorteile, darunter: Zugang zu einer Lounge nur für Mitglieder, Vorverkaufszugang zu Tickets, VIP Riverfront Retreat-Erlebnis und frühen Zugang zu Vorverkaufstickets für 2026. SoFi-Karteninhaber können 25 % Cashback auf berechtigte Lebensmittel, Getränke und Merchandise bis zu 200 $ verdienen.
Das Festival 2024 zog etwa 90.000 tägliche Besucher aus allen 50 Bundesstaaten und fast 50 Ländern an. SoFi wird als präsentierender Rundfunk- und Streaming-Partner für die CMA Fest-Sonderausgabe auf ABC und Hulu fungieren. Diese Partnerschaft erweitert das Unterhaltungsportfolio von SoFi, zu dem auch Partnerschaften mit der NBA, dem SoFi Stadium und der TGL gehören.
- New multi-year partnership expands SoFi's brand exposure to 90,000 daily festival attendees
- Partnership includes broadcast rights for ABC and Hulu streaming, increasing visibility
- Potential for increased customer acquisition through exclusive member benefits
- Strategic expansion of entertainment partnerships portfolio alongside NBA and SoFi Stadium
- Marketing and sponsorship costs could impact operational expenses
Multi-year partnership offers SoFi Plus members exclusive access and premium benefits enhancing the fan experience
CMA Fest Presented by SoFi Official Logo
CMA Fest presented by SoFi will celebrate its 52nd year in
“We're thrilled to partner with CMA and bring to life SoFi's mission of helping people achieve financial independence to realize their ambitions. CMA has a rich legacy of bringing artists and fans together and championing the next generation of country music, making it an incredible platform to introduce more people to SoFi as the next generation of banking and financial services,” said Lauren Stafford Webb, CMO at SoFi. “Our partnership will create an unforgettable experience for new and existing SoFi members both live and over broadcast, as we celebrate and reward fans nationwide. Together, we hope to create something that inspires, connects, and encourages people to achieve their ambitions.”
“SoFi’s commitment to empowering its members at every stage of life aligns naturally with CMA’s mission to support and elevate the Country Music community. As we welcome SoFi to CMA Fest in this new capacity, we look forward to working together to enhance the fan experience while celebrating the connections that make Country Music so special,” said Sarah Trahern, CEO at the Country Music Association. “Country Music has a unique way of bringing people together across generations, and CMA Fest is a testament to that tradition. Just as CMA is dedicated to serving our members, SoFi’s presence at the festival reflects their commitment to those they support, making this an organic and exciting collaboration.”
In 2024, the festival welcomed an estimated 90,000 daily attendees from all 50 states and nearly 50 countries. As part of the multi-channel integration, SoFi will be the presenting broadcast and streaming partner for the “CMA Fest” broadcast special, featuring highlights from the biggest acts in Country Music captured at the festival’s Nissan Stadium main stage. The special is scheduled to air on ABC this summer, with streaming available the next day on Hulu; broadcast details will be announced in the coming weeks.
“Music and storytelling are timeless forces that bring people together, and CMA Fest captures that magic. SoFi’s involvement will further elevate the festival experience, building on today’s vibrant community inspired by live performance,” said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. “As the leader in live and home to the festival for 20 years, this collaboration will further unite generations of music fans through a special shared celebration in anticipation of Country music’s biggest night.”
CMA Fest joins SoFi’s roster of iconic entertainment partnerships as the official bank of the NBA, the official naming rights sponsor of SoFi Stadium, the home of the Los Angeles Rams and Chargers, and recently named the presenting partner of TGL, the new tech-forward, primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports.
Become a SoFi Plus member and stay up-to-date on all festival perks here. For the official lineup and to purchase CMA Fest tickets, visit CMAfest.com.
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1 Luminate, “Shifts in Country Consumption” (April 4, 2023) |
About SoFi
SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. The company’s full suite of financial products and services helps 10 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app. SoFi also equips members with the resources they need to get ahead – like credentialed financial planners, exclusive experiences and events, and a thriving community – on their path to financial independence.
SoFi innovates across three business segments: Lending, Financial Services – which includes SoFi Checking and Savings, SoFi Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and Technology Platform, which offers the only end-to-end vertically integrated financial technology stack. SoFi Bank, N.A., an affiliate of SoFi, is a nationally chartered bank, regulated by the OCC and FDIC and SoFi is a bank holding company regulated by the Federal Reserve. The company is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit SoFi.com or download our iOS and Android apps.
©2025 SoFi Technologies, Inc. All rights reserved.
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Disclosures
CMA Fest Riverside Retreat: The CMA Fest is provided by Country Music Association, Inc. and not by SoFi or any of its affiliates. Availability, terms, and conditions are subject to change at the discretion of the benefit provider. Please review the provider’s terms of service at https://www.cmaworld.com/terms/. A limited number of pre-sale tickets are available to SoFi Plus members on a first-come, first-served basis, and may not be accessible to all members. To purchase tickets, use the Riverside Retreat code provided to you via email. The code is intended only for SoFi Plus members, and only you may use the code. Taxes and fees apply and are processed through the third-party ticket seller, Ticketmaster, see their terms of use here.
CMA Fest Single-Night Tickets: The CMA Fest is provided by Country Music Association, Inc. and not by SoFi or any of its affiliates. Availability, terms, and conditions are subject to change at the discretion of the benefit provider. Please review the provider’s terms of service at https://www.cmaworld.com/terms/. A limited number of pre-sale tickets are available to SoFi Plus members on a first-come, first-served basis, and may not be accessible to all members. To purchase tickets, use the Single Night code provided to you via email. The code is intended only for SoFi Plus members, and only you may use the code. Taxes and fees apply and are processed through the third-party seller, Ticketmaster, see their terms of use here.
SoFi Plus: SoFi Plus is a premium membership that gives members access to our best APY, discounts, rewards, and more when they set up Eligible Direct Deposit or pay the SoFi Plus Subscription Fee. Benefits are subject to change and may not be available to everyone. All terms and conditions https://www.sofi.com/terms-of-use/#sofi-plus applicable to the use of SoFi Plus apply. To learn more about SoFi Plus and available benefits and terms, please see the SoFi Plus https://www.sofi.com/sofi-plus/ page.
Member in-person experiences: Unless otherwise specified, you must be a SoFi Plus member or guest of a SoFi Plus member to attend a SoFi Member In-Person Experience (a “Member Experience”). By signing up for a Member Experience, you acknowledge that SoFi may record or photograph the Member Experience (including you, your likeness and voice) and may use such recordings or photographs publicly or privately in any form of media, including for commercial purposes. By attending a Member Experience, you consent to the recording and photographing of such Member Experience and grant SoFi an unrestricted, perpetual, non-excluding, and sublicensable license, to take, use, display, perform, distribute or exploit for any lawful and commercial purpose any recordings or photographs. By attending a Member Experience, you also agree that you will make no monetary or other claim against SoFi for the use of the recordings or photographs. If you do not agree, please do not claim a ticket and do not attend the event. We believe our community should be truly open for everyone. As such, we are committing to providing a friendly, safe, and welcoming environment for all regardless of gender, sexual orientation, disability, race, ethnicity, national origin, age, or religion. View the SoFi Experiences Code of Conduct.
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Source: SoFi Technologies
FAQ
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