SoFi to Reward Up to $1 Million in “They Shoot, You Score” Promotion for the SoFi NBA Play-In Tournament
SoFi Technologies, the NBA's official bank, announces a promotional campaign during the SoFi NBA Play-In Tournament from April 15-18, 2025. The 'They Shoot, You Score' promotion offers up to $1 million in rewards to celebrate the launch of SoFi Plus, their new premium membership program.
The first 5,000 new SoFi Plus members who sign up between April 10-30, 2025, will receive $10 in reward points for each bank shot made during the tournament, with potential earnings up to $200 per member. Members can join by either opening a SoFi Checking or Savings account with an eligible direct deposit or paying a $10/month subscription fee.
Six-Time NBA All-Star Jayson Tatum partners with SoFi for this initiative, which aligns with the company's mission to help members achieve their financial goals. The promotion coincides with the 2025 NBA Playoffs Play-In Tournament, which determines the seventh and eighth playoff seeds in each conference.
SoFi Technologies, la banca ufficiale della NBA, annuncia una campagna promozionale durante il SoFi NBA Play-In Tournament dal 15 al 18 aprile 2025. La promozione 'They Shoot, You Score' offre fino a 1 milione di dollari in premi per celebrare il lancio di SoFi Plus, il loro nuovo programma di abbonamento premium.
I primi 5.000 nuovi membri di SoFi Plus che si registrano tra il 10 e il 30 aprile 2025 riceveranno 10 dollari in punti premio per ogni tiro a canestro realizzato durante il torneo, con guadagni potenziali fino a 200 dollari per membro. I membri possono unirsi aprendo un conto corrente o di risparmio SoFi con un deposito diretto idoneo o pagando una quota di abbonamento di 10 dollari al mese.
Jayson Tatum, sei volte All-Star NBA, collabora con SoFi per questa iniziativa, che si allinea con la missione dell'azienda di aiutare i membri a raggiungere i loro obiettivi finanziari. La promozione coincide con il Play-In Tournament dei Playoff NBA 2025, che determina i settimi e ottavi posti nei playoff di ciascuna conferenza.
SoFi Technologies, el banco oficial de la NBA, anuncia una campaña promocional durante el SoFi NBA Play-In Tournament del 15 al 18 de abril de 2025. La promoción 'They Shoot, You Score' ofrece hasta 1 millón de dólares en recompensas para celebrar el lanzamiento de SoFi Plus, su nuevo programa de membresía premium.
Los primeros 5,000 nuevos miembros de SoFi Plus que se inscriban entre el 10 y el 30 de abril de 2025 recibirán 10 dólares en puntos de recompensa por cada tiro de banco realizado durante el torneo, con ganancias potenciales de hasta 200 dólares por miembro. Los miembros pueden unirse abriendo una cuenta de cheques o de ahorros SoFi con un depósito directo elegible o pagando una tarifa de suscripción de 10 dólares al mes.
Jayson Tatum, seis veces All-Star de la NBA, se asocia con SoFi para esta iniciativa, que se alinea con la misión de la empresa de ayudar a los miembros a alcanzar sus objetivos financieros. La promoción coincide con el Torneo Play-In de los Playoffs de la NBA 2025, que determina las séptimas y octavas posiciones en los playoffs de cada conferencia.
SoFi Technologies, NBA의 공식 은행,은 2025년 4월 15일부터 18일까지 SoFi NBA Play-In Tournament 기간 동안 프로모션 캠페인을 발표했습니다. 'They Shoot, You Score' 프로모션은 SoFi Plus의 출시를 기념하여 최대 100만 달러의 보상을 제공합니다.
2025년 4월 10일부터 30일 사이에 가입하는 최초의 5,000명의 SoFi Plus 신규 회원은 토너먼트 중에 성공적으로 은행 슛을 할 때마다 10달러의 보상 포인트를 받으며, 각 회원당 최대 200달러의 수익을 올릴 수 있습니다. 회원들은 적격한 직접 입금이 있는 SoFi 체크 또는 저축 계좌를 개설하거나 월 10달러의 구독료를 지불하여 가입할 수 있습니다.
6회 NBA 올스타 제이슨 테이텀은 이 이니셔티브를 위해 SoFi와 협력하며, 이는 회원들이 재정 목표를 달성하도록 돕는 회사의 사명과 일치합니다. 이 프로모션은 2025 NBA 플레이오프 플레이인 토너먼트와 동시에 진행되며, 각 컨퍼런스의 7위와 8위 플레이오프 시드를 결정합니다.
SoFi Technologies, la banque officielle de la NBA, annonce une campagne promotionnelle pendant le SoFi NBA Play-In Tournament du 15 au 18 avril 2025. La promotion 'They Shoot, You Score' offre jusqu'à 1 million de dollars en récompenses pour célébrer le lancement de SoFi Plus, leur nouveau programme d'adhésion premium.
Les 5 000 premiers nouveaux membres de SoFi Plus qui s'inscrivent entre le 10 et le 30 avril 2025 recevront 10 dollars en points de récompense pour chaque tir réussi pendant le tournoi, avec des gains potentiels allant jusqu'à 200 dollars par membre. Les membres peuvent rejoindre en ouvrant un compte courant ou d'épargne SoFi avec un dépôt direct éligible ou en payant des frais d'abonnement de 10 dollars par mois.
Jayson Tatum, six fois All-Star NBA, s'associe à SoFi pour cette initiative, qui s'aligne sur la mission de l'entreprise d'aider les membres à atteindre leurs objectifs financiers. La promotion coïncide avec le tournoi Play-In des playoffs NBA 2025, qui détermine les septièmes et huitièmes places des playoffs dans chaque conférence.
SoFi Technologies, die offizielle Bank der NBA, kündigt eine Werbeaktion während des SoFi NBA Play-In Tournament vom 15. bis 18. April 2025 an. Die 'They Shoot, You Score'-Aktion bietet bis zu 1 Million Dollar an Belohnungen, um die Einführung von SoFi Plus, ihrem neuen Premium-Mitgliedsprogramm, zu feiern.
Die ersten 5.000 neuen SoFi Plus-Mitglieder, die sich zwischen dem 10. und 30. April 2025 anmelden, erhalten 10 Dollar an Belohnungspunkten für jeden Bankwurf, der während des Turniers erzielt wird, mit potenziellen Einnahmen von bis zu 200 Dollar pro Mitglied. Mitglieder können beitreten, indem sie ein SoFi-Giro- oder Sparkonto mit einer berechtigten Direktüberweisung eröffnen oder eine monatliche Abonnementgebühr von 10 Dollar zahlen.
Der sechsmalige NBA All-Star Jayson Tatum arbeitet mit SoFi an dieser Initiative zusammen, die mit der Mission des Unternehmens übereinstimmt, den Mitgliedern zu helfen, ihre finanziellen Ziele zu erreichen. Die Aktion fällt mit dem Play-In-Turnier der NBA-Playoffs 2025 zusammen, das die siebten und achten Playoff-Plätze in jeder Konferenz bestimmt.
- Marketing partnership with NBA enhances brand visibility and customer acquisition
- Launch of new premium membership program SoFi Plus creates additional revenue stream
- Strategic promotion timing with NBA playoffs to drive new account sign-ups
- Celebrity endorsement from NBA All-Star Jayson Tatum strengthens marketing appeal
- Promotional costs of up to $1 million impact marketing expenses
- $10/month subscription fee for SoFi Plus may limit adoption rate
SoFi will add
They Shoot, You Score - SoFi NBA Play-In Tournament
SoFi Plus members will be able to bank on the basketball move that is making a comeback – the bank shot – a shot that bounces off the backboard and into the net. SoFi is inviting NBA fans to sign up for SoFi Plus between April 10-30, 2025 for a chance to score
“Understanding your finances is a key foundation for realizing your ambitions. That's why I partner with SoFi, because they're committed to empowering their members to take control of their financial futures,” said SoFi Partner and Six-Time NBA All Star Jayson Tatum. “During the SoFi NBA Play-In Tournament, SoFi’s 'They Shoot You Score' is rewarding members for joining the SoFi Plus community. Watching the game just got even more exciting—with the chance to earn points with every bank shot made.”
The SoFi Play-In Tournament determines the teams that fill the seventh and eighth playoff seeds in each conference for the 2025 NBA Playoffs Presented by Google, helping turn their playoff ambitions into reality. Similarly, SoFi Plus was designed to help members get their money right, unlocking over
“At SoFi, we’re always looking for innovative ways to engage with our members and help make their ambitions a reality,” said Lauren Stafford Webb, Chief Marketing Officer at SoFi. “As NBA fans witness top athletes striving to achieve their playoff ambitions, SoFi is committed to helping its members achieve their financial goals. Through this campaign, SoFi hopes to empower members with the best rewards and new premium SoFi Plus benefits to unlock their financial potential.”
To Sign up or learn more about this promotion, please visit SoFi.com/Score, and to learn more about the SoFi NBA Play-In Tournament, visit nba.com/news/nba-play-in-tournament.
Official Rules/Terms of The ‘They Shoot, You Score’ Promotion
See Full Terms & Conditions Here
To sign up for this promotion, fans and prospective SoFi Plus Members can follow the steps below:
- Visit SoFi.com/Score
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Follow the links and instructions on the webpage to complete and submit the registration form to sign up for SoFi Plus. Fans can join by either opening a SoFi Checking or Savings account with SoFi bank and receiving an eligible direct deposit, or subscribing to SoFi Plus by paying the SoFi Plus subscription fee of
$10 - Eligibility: This promotion is limited to the first 5,000 new SoFi Plus members who successfully sign up for SoFi Plus through the promotion website by following the steps outlined above. Current SoFi Plus members are not eligible to participate in this promotion.
- Promotion Period: This Promotion is valid for a limited time between April 10, 2025 at 9:00 AM ET and April 30, 2025 at 11:59 PM ET.
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How to Participate: For every successful bank shot made by any player during the 2025 SoFi NBA Play-In Tournament games, SoFi will add
$10 $200
About SoFi
SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. The company’s full suite of financial products and services helps its over 10.1 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app. SoFi also equips members with the resources they need to get ahead – like credentialed financial planners, exclusive experiences and events, and a thriving community – on their path to financial independence.
SoFi innovates across three business segments: Lending, Financial Services – which includes SoFi Checking and Savings, SoFi Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and Technology Platform, which offers the only end-to-end vertically integrated financial technology stack. SoFi Bank, N.A., an affiliate of SoFi, is a nationally chartered bank, regulated by the OCC and FDIC and SoFi is a bank holding company regulated by the Federal Reserve. The company is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit https://www.sofi.com or download our iOS and Android apps.
About NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
Disclosures:
*Promotion is valid between 4/10/25-4/30/25, and is effective only upon any NBA player scoring a successful Bank Shot during the 2025 SoFi NBA Play-In Tournament games. Each successful Bank Shot made is worth
SoFi Plus: SoFi Plus is a premium membership that gives members access to our best APY, discounts, rewards, and more when they set up Eligible Direct Deposit or pay the SoFi Plus Subscription Fee. Benefits are subject to change and may not be available to everyone. All terms and conditions https://www.sofi.com/terms-of-use/#sofi-plus applicable to the use of SoFi Plus apply. To learn more about SoFi Plus and available benefits and terms, please see the SoFi Plus https://www.sofi.com/sofi-plus/ page.
SOFI-F
View source version on businesswire.com: https://www.businesswire.com/news/home/20250410981756/en/
SoFi PR Team
pr@sofi.org
Source: SoFi Technologies
FAQ
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