Ascenda and Galileo Financial Technologies Collaborate to Elevate Card Loyalty Programs
Ascenda and Galileo Financial Technologies have announced a strategic partnership to enhance card loyalty programs for banks, fintechs, and brands. This collaboration integrates Ascenda's loyalty-as-a-service expertise with Galileo's financial technology platform (part of SoFi Technologies, Inc. - NASDAQ: SOFI).
The partnership creates an end-to-end solution for launching loyalty card programs, combining Galileo's financial services infrastructure with Ascenda's rewards fulfillment capabilities. This integrated approach aims to tackle key loyalty challenges by simplifying card issuing while ensuring seamless loyalty integration.
Josh Berwitz, Chief Commercial Officer of Ascenda, highlighted that this collaboration enables clients to launch compelling programs with top-tier loyalty programs in travel, hospitality, and beyond. David Feuer, Chief Product Officer at Galileo, noted that the partnership empowers organizations to create loyalty-driven card programs that engage customers more deeply, enable faster time-to-market, and drive meaningful results.
Ascenda e Galileo Financial Technologies hanno annunciato una partnership strategica per migliorare i programmi di fidelizzazione delle carte per banche, fintech e marchi. Questa collaborazione integra l'expertise di Ascenda nel loyalty-as-a-service con la piattaforma tecnologica finanziaria di Galileo (parte di SoFi Technologies, Inc. - NASDAQ: SOFI).
La partnership crea una soluzione end-to-end per il lancio di programmi di carte fedeltà, combinando l'infrastruttura dei servizi finanziari di Galileo con le capacità di gestione dei premi di Ascenda. Questo approccio integrato mira a affrontare le principali sfide della fidelizzazione semplificando l'emissione delle carte e garantendo un'integrazione della fedeltà senza soluzione di continuità.
Josh Berwitz, Chief Commercial Officer di Ascenda, ha sottolineato che questa collaborazione consente ai clienti di lanciare programmi interessanti con programmi di fidelizzazione di alto livello nei settori dei viaggi, dell'ospitalità e oltre. David Feuer, Chief Product Officer di Galileo, ha osservato che la partnership consente alle organizzazioni di creare programmi di carte orientati alla fedeltà che coinvolgono i clienti in modo più profondo, consentono un tempo di immissione sul mercato più veloce e generano risultati significativi.
Ascenda y Galileo Financial Technologies han anunciado una asociación estratégica para mejorar los programas de lealtad de tarjetas para bancos, fintechs y marcas. Esta colaboración integra la experiencia de Ascenda en lealtad como servicio con la plataforma de tecnología financiera de Galileo (parte de SoFi Technologies, Inc. - NASDAQ: SOFI).
La asociación crea una solución integral para el lanzamiento de programas de tarjetas de lealtad, combinando la infraestructura de servicios financieros de Galileo con las capacidades de cumplimiento de recompensas de Ascenda. Este enfoque integrado tiene como objetivo abordar los principales desafíos de lealtad simplificando la emisión de tarjetas mientras se asegura una integración fluida de la lealtad.
Josh Berwitz, Director Comercial de Ascenda, destacó que esta colaboración permite a los clientes lanzar programas atractivos con programas de lealtad de primer nivel en viajes, hospitalidad y más. David Feuer, Director de Producto de Galileo, señaló que la asociación empodera a las organizaciones para crear programas de tarjetas impulsados por la lealtad que involucran más profundamente a los clientes, permiten un tiempo de comercialización más rápido y generan resultados significativos.
Ascenda와 Galileo Financial Technologies가 은행, 핀테크 및 브랜드를 위한 카드 충성도 프로그램을 향상시키기 위한 전략적 파트너십을 발표했습니다. 이 협업은 Ascenda의 로열티 서비스 전문성과 Galileo의 금융 기술 플랫폼( SoFi Technologies, Inc. - NASDAQ: SOFI의 일부)을 통합합니다.
이 파트너십은 로열티 카드 프로그램을 시작하기 위한 엔드 투 엔드 솔루션을 생성하며, Galileo의 금융 서비스 인프라와 Ascenda의 보상 이행 능력을 결합합니다. 이 통합된 접근 방식은 카드 발급을 간소화하면서 원활한 로열티 통합을 보장하여 주요 로열티 문제를 해결하는 것을 목표로 합니다.
Ascenda의 최고 상업 책임자인 Josh Berwitz는 이 협업이 고객들이 여행, 환대 등에서 최고 수준의 로열티 프로그램과 함께 매력적인 프로그램을 시작할 수 있도록 한다고 강조했습니다. Galileo의 최고 제품 책임자인 David Feuer는 이 파트너십이 조직들이 고객을 더 깊이 참여시키고, 시장 출시 시간을 단축하며, 의미 있는 결과를 이끌어내는 로열티 중심의 카드 프로그램을 만들 수 있도록 한다고 언급했습니다.
Ascenda et Galileo Financial Technologies ont annoncé un partenariat stratégique pour améliorer les programmes de fidélité de cartes pour les banques, les fintechs et les marques. Cette collaboration intègre l'expertise d'Ascenda en matière de fidélité en tant que service avec la plateforme de technologie financière de Galileo (partie de SoFi Technologies, Inc. - NASDAQ: SOFI).
Le partenariat crée une solution de bout en bout pour le lancement de programmes de cartes de fidélité, combinant l'infrastructure des services financiers de Galileo avec les capacités de réalisation des récompenses d'Ascenda. Cette approche intégrée vise à relever les principaux défis de fidélité en simplifiant l'émission de cartes tout en garantissant une intégration fluide de la fidélité.
Josh Berwitz, directeur commercial d'Ascenda, a souligné que cette collaboration permet aux clients de lancer des programmes attrayants avec des programmes de fidélité de premier plan dans les domaines des voyages, de l'hôtellerie et au-delà. David Feuer, directeur produit chez Galileo, a noté que le partenariat permet aux organisations de créer des programmes de cartes axés sur la fidélité qui engagent les clients de manière plus profonde, permettent un délai de mise sur le marché plus rapide et génèrent des résultats significatifs.
Ascenda und Galileo Financial Technologies haben eine strategische Partnerschaft angekündigt, um Kartenloyalitätsprogramme für Banken, Fintechs und Marken zu verbessern. Diese Zusammenarbeit integriert Ascendas Expertise im Bereich Loyalität-as-a-Service mit der Finanztechnologie-Plattform von Galileo (Teil von SoFi Technologies, Inc. - NASDAQ: SOFI).
Die Partnerschaft schafft eine End-to-End-Lösung für die Einführung von Loyalitätskartenprogrammen, indem sie die Infrastruktur der Finanzdienstleistungen von Galileo mit den Belohnungserfüllungsfähigkeiten von Ascenda kombiniert. Dieser integrierte Ansatz zielt darauf ab, zentrale Loyalitätsherausforderungen zu bewältigen, indem die Kartenausstellung vereinfacht und eine nahtlose Loyalitätsintegration sichergestellt wird.
Josh Berwitz, Chief Commercial Officer von Ascenda, hob hervor, dass diese Zusammenarbeit es den Kunden ermöglicht, ansprechende Programme mit erstklassigen Loyalitätsprogrammen im Reise-, Gastgewerbe und darüber hinaus zu starten. David Feuer, Chief Product Officer bei Galileo, stellte fest, dass die Partnerschaft Organisationen befähigt, loyale Kartenprogramme zu erstellen, die die Kunden tiefer einbinden, eine schnellere Markteinführungszeit ermöglichen und bedeutende Ergebnisse erzielen.
- Expands Galileo's service offerings with integrated loyalty solutions
- Potential to attract more financial institutions and fintechs to SOFI's Tech Platform
- Creates new revenue opportunities through enhanced card loyalty programs
- Strengthens SOFI's competitive position in the fintech ecosystem
- No specific revenue projections or financial impact details provided
- Implementation timeline and costs not disclosed
- Competitive landscape in loyalty solutions remains challenging
Insights
This partnership between Ascenda and Galileo Financial Technologies represents a strategic enhancement to SoFi's Technology Platform segment, though with immediate financial impact on the
Galileo, acquired by SoFi in 2020 for
This collaboration addresses three key business imperatives for SoFi:
- Service expansion - Adding loyalty capabilities enriches Galileo's value proposition beyond basic payment processing, potentially commanding higher margins and reducing client churn
- Competitive differentiation - As fintech infrastructure becomes increasingly commoditized, integrated loyalty solutions create a more compelling offering against competitors like Marqeta and Stripe
- Cross-selling opportunities - Enhanced client relationships through loyalty programs could drive adoption of additional SoFi/Galileo financial products
The partnership aligns with broader fintech trends where embedded loyalty programs are becoming table stakes rather than differentiators. By integrating Ascenda's specialized loyalty expertise, Galileo can offer a more comprehensive solution without building this capability in-house.
While the announcement lacks quantifiable metrics on expected revenue contribution, the strategic value lies in strengthening SoFi's ecosystem approach. This continues SoFi's evolution from a consumer-focused lender to a diversified financial technology provider with multiple revenue streams across both B2C and B2B channels.
For investors, this represents an incremental positive that enhances SoFi's competitive positioning in the financial infrastructure space, though the financial impact will likely materialize gradually rather than driving immediate revenue growth.
Partnership combines Galileo's technology platform and Ascenda's loyalty expertise to simplify and power card loyalty programs
This collaboration integrates Ascenda's loyalty and customer engagement solutions with Galileo's robust financial technology platform, offering clients an end-to-end path to launch loyalty card programs. Galileo's advanced financial services infrastructure, combined with Ascenda's expertise in rewards fulfillment, creates an unparalleled solution for enhancing customer acquisition, engagement, and retention.
"By aligning our expertise in crafting growth-oriented loyalty propositions with Galileo's technology platform, we're delivering a compelling solution for brands," said Josh Berwitz, Chief Commercial Officer of Ascenda. "With this collaboration, our clients can launch compelling programs that seamlessly integrate with top-tier loyalty programs in travel, hospitality, and beyond."
Together, Ascenda and Galileo are tackling key loyalty challenges for financial institutions, fintechs and other brands by delivering a comprehensive, end-to-end solution. Galileo simplifies card issuing, while Ascenda ensures seamless loyalty integration, creating frictionless reward experiences that boost customer satisfaction and ROI.
"Our collaboration with Ascenda represents an exciting offering for our clients," said David Feuer, Chief Product Officer, Galileo. "Together, we're empowering organizations to launch loyalty-driven card programs that engage customers on a deeper level, enable faster time-to-market, and drive meaningful results."
This partnership continues to accelerate Ascenda's global loyalty ecosystem, enhancing its ability to drive growth for financial brands worldwide.
About Ascenda: Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise- grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit ascenda.com
About Galileo: Galileo Financial Technologies, LLC and certain of its affiliates collectively comprise a financial technology company owned and operated independently by SoFi Technologies, Inc. (NASDAQ: SOFI) that enables fintechs, financial institutions, and emerging and established brands to build differentiated financial solutions that deliver exceptional, customer-centric experiences. Through modern, open APIs, Galileo's flexible, secure, scalable and fully integrated platform drives innovation across payments and financial services. Trusted by digital banking heavyweights, early-stage innovators and enterprise clients alike, Galileo supports issuing physical and virtual payment cards, mobile push provisioning, tailored and differentiated financial products and more, across industries and geographies. For more information please visit galileo-ft.com.
©2025 Galileo Financial Technologies, LLC. All rights reserved.
Galileo Financial Technologies, LLC is a technology company, not a bank. Galileo partners with many issuing banks to provide banking services in
View original content to download multimedia:https://www.prnewswire.com/news-releases/ascenda-and-galileo-financial-technologies-collaborate-to-elevate-card-loyalty-programs-302383998.html
SOURCE Ascenda
FAQ
What does the Ascenda-Galileo partnership mean for SOFI investors?
How will the Ascenda partnership affect SOFI's Galileo platform revenue?
What competitive advantage does the Ascenda partnership give to SOFI's Galileo platform?
When will SOFI's Galileo-Ascenda loyalty solution be available to clients?
How does the Ascenda partnership align with SOFI's broader business strategy?
