SOBRsafe Readies for Commercial Launch with Hire of VP of Operations

Rhea-AI Summary

SOBR Safe, Inc. (OTC: SOBR) announced the appointment of Scott Bennett as Vice President of Operations, bringing over 20 years of executive experience in technology-driven enterprises. Bennett previously co-founded GBprotect and served as COO until its acquisition. The company aims to initiate commercial sales in Q3 2021, with Bennett's expertise expected to facilitate market launch and expansion. SOBR Safe has developed a touch-based alcohol detection technology designed to prevent intoxicated individuals from engaging in unsafe activities, addressing a $249 billion annual cost of alcohol abuse in the U.S.

Positive

• Hiring of Scott Bennett as VP of Operations, indicating strategic leadership enhancement.
• Bennett's extensive experience in technology and operations supports anticipated commercial growth.
• SOBR Safe's proprietary technology is already in pilot use, showing progress towards market readiness.

Negative

• None.

BOULDER, Colo., June 24, 2021 /PRNewswire/ -- SOBR Safe, Inc. (OTC: SOBR) (SOBRsafe™ or the Company), developers of a touch-based alcohol detection and identity verification platform, today announced the hiring of Scott Bennett as the company's Vice President of Operations. With more than 20 years as a senior executive in technology-driven enterprises, Scott is uniquely qualified to lead all aspects of an emerging growth public company, with expertise across manufacturing process engineering, database architecture, interface programming and more.

Prior to SOBRsafe, Scott co-founded cybersecurity firm GBprotect, and served as its COO until its successful sale to Nuspire. In addition to his technical contributions to GBprotect, Scott was also responsible for key business functions such as quality assurance, inventory management and customer service.  Scott previously served as CTO/CISO of fintech businesses Catalyst Card Company and Integrated Printing Solutions.

"I worked with Scott for nearly three decades, and he has demonstrated himself to be a technologist and operator of the highest caliber," stated SOBRsafe Chairman Dave Gandini. "Honed across multiple leadership roles, the depth and breadth of his skillset is precisely what an agile organization like SOBRsafe requires as we seek to initiate commercials sales in Q3 2021. We believe with Scott at the operational helm we are well-positioned for successful market launch and expansion."

Followed Scott, "I am always excited by opportunities to streamline, professionalize and enhance the wide array of functions that make a company excel. Unlike many businesses at this phase, SOBRsafe already has a technology being deployed for third party pilot use. We are now refining the systems to support anticipated demand and are confident in our readiness and ability to scale."

About SOBRsafe™ (www.sobrsafe.com)
The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and workers with an alcohol problem are 270% more likely to have an accident. In response, publicly-traded SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including personal wearables, stationary access control and for telematics integration. A preventative solution in a historically reactive industry, it is being readied for deployment for school buses, commercial fleets, workplaces, managed care, young drivers and more. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor, or a driver the vehicle keys. An offender is immediately flagged, and the employer (or parent, rehab sponsor, etc.) is empowered to take the appropriate corrective actions.

Forward Looking Statement

SOBR Safe, Inc.'s statements in this press release that are not historical fact and that relate to future plans or events are forward-looking statements. Forward-looking statements can be identified by use of words such as "believe," "expect," "plan," "anticipate," and similar expressions. These forward-looking statements include risks associated with changes in business conditions and similar events. The risks and uncertainties involved include those detailed from time to time in SOBR Safe, Inc.'s filings with the Securities and Exchange Commission, including SOBRSafe, Inc.'s most recent Annual Report on Form 10-K.

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SOURCE SOBR Safe, Inc.

FAQ

What recent leadership change occurred at SOBR Safe?

SOBR Safe appointed Scott Bennett as Vice President of Operations.

What experience does Scott Bennett bring to SOBR Safe?

Scott Bennett has over 20 years of experience in technology-driven enterprises and co-founded GBprotect.

When does SOBR Safe plan to initiate commercial sales?

SOBR Safe plans to initiate commercial sales in Q3 2021.

What is the primary product of SOBR Safe?

SOBR Safe has developed a touch-based alcohol detection and identity verification platform.

How does SOBR Safe's technology address alcohol abuse?

The technology aims to prevent intoxicated individuals from participating in unsafe activities, addressing the $249 billion cost of alcohol abuse in the U.S.