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SOBR Safe, Inc. is a technology company based in Boulder, Colorado, specializing in touch-based identity verification and alcohol detection systems. The company developed the SOBRsafe software platform, a patent-pending solution for non-invasive alcohol detection and identity verification. SOBR Safe generates revenue through the sale of cloud-based software solutions, hardware devices, and data reporting services. With applications in commercial fleet management, school buses, manufacturing facilities, and warehousing, SOBR Safe focuses on providing statistical and measurable user data with its scalable technology.
SOBR Safe (Nasdaq:SOBR) has announced a partnership with Think Twice, a provider of public safety products, to promote its SOBRcheck technology. With 79 alcohol detection sales reps now engaging over 15,000 established customers, the initiative aims to replace traditional breathalyzers. SOBRcheck offers a more hygienic and efficient alcohol detection method, assessing alcohol through fingertip sweat without the risks associated with breathalyzers.
Think Twice serves various sectors, including occupational safety and medical fields, and plans to advocate for SOBRsafe's technology to enhance workplace safety. This collaboration is expected to expand SOBRsafe's market reach, providing preventative solutions across multiple industries. The annual cost of alcohol abuse in the U.S. is approximately $249 billion, highlighting the significance of this technology.
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