Synovus names Katie Webb chief consumer digital and client experience officer
Synovus has appointed Katie Webb as its new chief consumer digital and client experience officer. Webb, who previously served as vice president of digital product and experience at Aflac, brings over 15 years of experience in sales, marketing, and digital transformation. In her new role, she will lead the consumer digital strategy, focusing on enhancing client experience through integration of physical and digital channels.
Reporting to Liz Wolverton, executive vice president and head of consumer banking and brand experience, Webb will be responsible for developing new digital capabilities and innovative experiences to meet the evolving needs of Synovus's growing client base. The appointment aligns with Synovus's strategy of delivering high-touch and high-tech relationship banking services across its operations in Georgia, Alabama, Florida, South Carolina, and Tennessee.
Synovus ha nominato Katie Webb come nuovo responsabile della digitalizzazione dei consumatori e dell'esperienza del cliente. Webb, che in precedenza ha ricoperto il ruolo di vice presidente della digitalizzazione dei prodotti e dell'esperienza in Aflac, porta con sé oltre 15 anni di esperienza nelle vendite, nel marketing e nella trasformazione digitale. Nel suo nuovo ruolo, guiderà la strategia digitale per i consumatori, concentrandosi sul miglioramento dell'esperienza del cliente attraverso l'integrazione di canali fisici e digitali.
Dipendendo da Liz Wolverton, vicepresidente esecutivo e responsabile del banking ai consumatori e dell'esperienza del marchio, Webb sarà responsabile dello sviluppo di nuove capacità digitali e di esperienze innovative per soddisfare le esigenze in evoluzione della crescente clientela di Synovus. La nomina è in linea con la strategia di Synovus di fornire servizi bancari relazionali ad alto tocco e alta tecnologia in tutte le sue operazioni in Georgia, Alabama, Florida, Carolina del Sud e Tennessee.
Synovus ha nombrado a Katie Webb como su nueva directora de transformación digital del consumidor y experiencia del cliente. Webb, quien anteriormente se desempeñó como vicepresidenta de productos digitales y experiencia en Aflac, aporta más de 15 años de experiencia en ventas, marketing y transformación digital. En su nuevo cargo, liderará la estrategia digital para consumidores, centrándose en mejorar la experiencia del cliente a través de la integración de canales físicos y digitales.
Reportando a Liz Wolverton, vicepresidenta ejecutiva y jefa de banca de consumo y experiencia de marca, Webb será responsable de desarrollar nuevas capacidades digitales y experiencias innovadoras para satisfacer las necesidades cambiantes de la creciente base de clientes de Synovus. La designación está alineada con la estrategia de Synovus de ofrecer servicios bancarios relacionales de alto toque y alta tecnología en sus operaciones en Georgia, Alabama, Florida, Carolina del Sur y Tennessee.
Synovus는 Katie Webb를 새로운 소비자 디지털 및 고객 경험 책임자로 임명했습니다. Webb는 이전에 Aflac에서 디지털 제품 및 경험 부사장으로 근무했으며, 판매, 마케팅 및 디지털 전환 분야에서 15년 이상의 경험을 가지고 있습니다. 그녀는 새로운 역할에서 소비자 디지털 전략을 이끌고, 물리적 및 디지털 채널 통합을 통해 고객 경험을 향상시키는 데 집중할 것입니다.
Liz Wolverton에게 보고하는 Webb는 Synovus의 성장하는 고객 기반의 변화하는 요구를 충족시키기 위해 새로운 디지털 기능 및 혁신적인 경험을 개발하는 책임을 질 것입니다. 이 임명은 Synovus의 조지아, 앨라배마, 플로리다, 사우스 캐롤라이나 및 테네시에서의 운영 전반에 걸쳐 고급 서비스와 고급 기술 관계 은행 서비스를 제공하는 전략과 일치합니다.
Synovus a nommé Katie Webb au poste de nouvelle responsable de la transformation numérique des consommateurs et de l'expérience client. Webb, qui auparavant a occupé le poste de vice-présidente des produits numériques et de l'expérience chez Aflac, apporte plus de 15 ans d'expérience dans la vente, le marketing et la transformation numérique. Dans son nouveau rôle, elle dirigera la stratégie numérique pour consommateurs, en se concentrant sur l'amélioration de l'expérience client grâce à l'intégration des canaux physiques et numériques.
Rendant compte à Liz Wolverton, vice-présidente exécutive et responsable de la banque de consommation et de l'expérience de marque, Webb sera responsable de développer de nouvelles capacités numériques et des expériences innovantes pour répondre aux besoins en évolution de la clientèle croissante de Synovus. La nomination s'inscrit dans la stratégie de Synovus de fournir des services bancaires relationnels à fort contact et à haute technologie dans ses opérations en Géorgie, Alabama, Floride, Caroline du Sud et Tennessee.
Synovus hat Katie Webb zur neuen Leiterin für digitale Verbraucher und Kundenerfahrungen ernannt. Webb, die zuvor als Vizepräsidentin für digitale Produkte und Erfahrungen bei Aflac tätig war, bringt über 15 Jahre Erfahrung in den Bereichen Verkauf, Marketing und digitale Transformation mit. In ihrer neuen Rolle wird sie die digitale Strategie für Verbraucher leiten und sich darauf konzentrieren, die Kundenerfahrung durch die Integration physischer und digitaler Kanäle zu verbessern.
Unter der Anleitung von Liz Wolverton, Executive Vice President und Leiterin des Verbrauchergeschäfts und der Markenerfahrung, wird Webb verantwortlich sein für die Entwicklung neuer digitaler Fähigkeiten und innovativer Erlebnisse, um den sich wandelnden Bedürfnissen der wachsenden Kundenbasis von Synovus gerecht zu werden. Die Ernennung entspricht der Strategie von Synovus, hochgradige und technologiegestützte Beziehung-Banking-Dienste in ihren Betrieben in Georgia, Alabama, Florida, South Carolina und Tennessee anzubieten.
- Strategic hire with extensive digital transformation experience from Aflac
- Investment in digital capabilities enhancement and customer experience
- None.
Katie Webb named chief consumer digital and client experience officer at Synovus. (Photo: Business Wire)
“Our digital capabilities are a critical part of delivering high-touch and high-tech relationship banking, which includes an efficient experience that embeds elements of advice and guidance to help our clients manage their financial lives,” said Wolverton. “Katie has a proven track record of using advanced technologies to create engaging and empowering experiences. We’re thrilled to have her on board to build enabling capabilities for Synovus clients and team members.”
Webb joins Synovus from Aflac, where she served as the vice president of digital product and experience, leading digital innovation and transformation. She has more than 15 years of experience in sales, marketing and digital, with a strong background in the financial services industry.
Synovus Bank, a
View source version on businesswire.com: https://www.businesswire.com/news/home/20250110644549/en/
Audria Belton
Media Relations
media@synovus.com
Source: Synovus Financial Corp.
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