Snipp Interactive Launches Comprehensive AI in Shopper Marketing Technology Landscape
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) has launched its AI in Shopper Marketing Technology Landscape, showcasing AI-driven innovations reshaping brand-consumer connections. The landscape highlights key areas transformed by AI, including predictive analytics, creative optimization, product innovation, and fraud management. A Deloitte study reveals that 40% of grocery executives plan to integrate AI into their business applications. Snipp's CEO, Atul Sabharwal, emphasizes the landscape's goal to help brands navigate the evolving shopper landscape. The company's SnippCARE Platform offers modules for long-term and short-term programs, generating valuable zero-party data for sales insights.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) ha lanciato il suo AI in Shopper Marketing Technology Landscape, mettendo in mostra innovazioni guidate dall'IA che stanno trasformando le connessioni tra marchi e consumatori. Il panorama evidenzia aree chiave trasformate dall'IA, tra cui analisi predittiva, ottimizzazione creativa, innovazione di prodotto e gestione delle frodi. Uno studio di Deloitte rivela che il 40% dei dirigenti della grande distribuzione prevede di integrare l'IA nelle loro applicazioni aziendali. Il CEO di Snipp, Atul Sabharwal, sottolinea l'obiettivo del panorama di aiutare i marchi a orientarsi nell'evoluzione del mercato dei consumatori. La piattaforma SnippCARE dell'azienda offre moduli per programmi a lungo e corto termine, generando dati di prima parte preziosi per intuizioni sulle vendite.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) ha lanzado su AI in Shopper Marketing Technology Landscape, mostrando innovaciones impulsadas por inteligencia artificial que están redefiniendo las conexiones entre marcas y consumidores. El paisaje destaca áreas clave transformadas por la IA, incluyendo análisis predictivo, optimización creativa, innovación de productos y gestión de fraudes. Un estudio de Deloitte revela que el 40% de los ejecutivos de supermercado planean integrar IA en sus aplicaciones comerciales. El CEO de Snipp, Atul Sabharwal, enfatiza que el objetivo del paisaje es ayudar a las marcas a navegar en el cambiante mercado de los consumidores. La plataforma SnippCARE de la empresa ofrece módulos para programas a corto y largo plazo, generando valiosos datos de primera parte para obtener información sobre ventas.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF)는 AI in Shopper Marketing Technology Landscape를 출시하여 브랜드와 소비자 간의 연결 방식을 변화시키는 AI 기반 혁신을 보여주었습니다. 이 풍경은 예측 분석, 창의적 최적화, 제품 혁신 및 사기 관리를 포함하여 AI에 의해 변화된 주요 영역을 강조합니다. Deloitte의 연구에 따르면 40%의 식료품 경영진이 비즈니스 애플리케이션에 AI를 통합할 계획입니다. Snipp의 CEO인 Atul Sabharwal은 이 풍경의 목표가 브랜드가 변화하는 소비자 시장을 이해하는 데 도움을 주는 것이라고 강조합니다. 회사의 SnippCARE 플랫폼은 장기 및 단기 프로그램을 위한 모듈을 제공하며, 판매 통찰력을 위한 가치 있는 제로 파티 데이터를 생성합니다.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) a lancé son AI in Shopper Marketing Technology Landscape, présentant des innovations alimentées par l'IA qui redéfinissent les connexions entre marques et consommateurs. Ce panorama met en lumière des domaines clés transformés par l'IA, tels que l'analyse prédictive, l'optimisation créative, l'innovation produit et la gestion des fraudes. Une étude de Deloitte révèle que 40 % des cadres du secteur alimentaire prévoient d'intégrer l'IA dans leurs applications commerciales. Le PDG de Snipp, Atul Sabharwal, souligne que l'objectif de ce panorama est d'aider les marques à naviguer dans le paysage consumériste en évolution. La plateforme SnippCARE de l'entreprise propose des modules pour des programmes à court et long terme, générant des données précieuses de première partie pour des insights sur les ventes.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) hat seine AI in Shopper Marketing Technology Landscape gestartet und präsentiert KI-gestützte Innovationen, die die Verbindungen zwischen Marken und Konsumenten neu gestalten. Die Landschaft hebt zentrale Bereiche hervor, die durch KI verändert wurden, darunter prädiktive Analytik, kreative Optimierung, Produktinnovation und Betrugsmanagement. Eine Deloitte-Studie zeigt, dass 40 % der Lebensmittelhändler planen, KI in ihre Geschäftsanwendungen zu integrieren. Der CEO von Snipp, Atul Sabharwal, betont das Ziel der Landschaft, Marken zu helfen, sich im sich verändernden Konsumentenmarkt zurechtzufinden. Die SnippCARE-Plattform des Unternehmens bietet Module für langfristige und kurzfristige Programme und generiert wertvolle Daten erster Partei für Vertriebsanalysen.
- Launch of comprehensive AI in Shopper Marketing Technology Landscape
- Showcases innovative AI-driven solutions in various aspects of shopper marketing
- Aligns with industry trends, as 40% of grocery executives plan to integrate AI
- Potential to help brands and retailers improve marketing strategies and customer engagement
- None.
VANCOUVER, BC / ACCESSWIRE / July 31, 2024 / Snipp Interactive Inc. ("Snipp," the "Company") (TSXV:SPN)(OTC PINK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the launch of its inaugural AI in Shopper Marketing Technology Landscape, a groundbreaking resource that highlights the transformative impact of artificial intelligence (AI) on shopper marketing. This landscape features the latest AI-driven innovations that are reshaping how brands and retailers connect with consumers, optimize operations, and drive growth.
Artificial intelligence is revolutionizing shopper marketing by enabling unprecedented levels of personalization, efficiency, and insight for both brick-and-mortar and online shopping experiences. AI is instrumental in creating tailored shopping experiences, optimizing ad creative, developing new products, and ultimately driving marketing efficiencies, enhancing customer experiences, and increasing consumer spending.
A recent Deloitte study revealed that over
The AI in Shopper Marketing Technology Landscape provides a snapshot of the industry sectors being transformed by AI and highlights the innovative companies reshaping the future of shopper marketing. Key areas featured include:
Predictive Analytics: Leveraging AI for real-time demand forecasting, inventory management, and personalized marketing strategies.
Creative Optimization: Utilizing consumer insights to generate and refine ad content for targeted audiences.
Product Innovation: Analyzing market trends and consumer preferences to drive product development and innovation.
Promotions Fraud Management: Using AI to detect fraudulent submissions more quickly and accurately.
Advertising Optimization: Enhancing budget allocation and monitoring performance across channels through AI-driven data analysis.
Price Optimization: Implementing pricing strategies based on real-time data and market changes.
Customer Engagement and Support Tools: Automating and personalizing customer interactions to optimize engagement and satisfaction.
Retail Merchandising Services: Optimizing inventory and promotions to boost sales and operational efficiency.
Additional areas highlighted in the landscape include Video Personalization, Voice of the Customer, Supply Chain Optimization, Retail Media, Ecommerce, Digital Shelf, Social Commerce, and more.
"We are excited to share the 2024 AI in Shopper Marketing Technology Landscape with the industry," said Atul Sabharwal, CEO of Snipp Interactive. "Our goal is to help brands and retailers navigate the rapidly evolving shopper landscape and identify innovative AI-based solutions to elevate their marketing strategies and customer engagement."
The AI in Shopper Marketing Technology Landscape is available on the Snipp website, where a downloadable PDF version is accessible. We encourage those in the shopper marketing space to review the landscape and follow Snipp on LinkedIn for additional content related to AI and innovation in shopper marketing.
More information about our platform can be found at https://www.snipp.com/
About Snipp
Snipp Interactive Inc (TSXV:SPN)(OTC PINK:SNIPF) is a Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 1000 Clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform's Receipt Processing Module has established itself as the clear industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform's full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform's modular catalogue of digital and physical rewards provides Clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform's gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. For more information, visit the Company's website at www.snipp.com
Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. The company is publicly listed on the Toronto Stock Venture Exchange (TSX-V) in Canada and is also quoted on the OTC PINK marketplace under the symbol SNIPF.
FOR FURTHER INFORMATION PLEASE CONTACT:
Snipp Interactive
Jaisun Garcha
investors@snipp.com
SOURCE: Snipp Interactive Inc.
View the original press release on accesswire.com
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