Snipp Interactive Appoints Bally's Corporation Nominee, Sina Miri, to its Board of Directors

Rhea-AI Summary

Snipp Interactive has appointed Sina Miri to its Board of Directors, nominated by Bally's Corporation, which holds a 10% stake in Snipp. Miri, currently the Senior VP of Digital Transformation at Bally's Interactive, brings over 25 years of experience in technology and product development. The appointment is expected to enhance Snipp's strategic planning and product development capabilities. CEO Atul Sabharwal expressed confidence in Miri's insights to drive growth. Snipp is known for its SnippCARE Platform, a leader in the loyalty and promotions sector, serving Fortune 500 clients with innovative solutions that generate valuable data for sales driving.

Headquartered in Vancouver, Snipp is publicly traded on the TSXV and quoted on the OTC Pink under the symbol SNIPF.

Positive

• Appointment of Sina Miri expected to enhance strategic planning and product development.
• Miri's extensive experience and insights will likely benefit Snipp's growth.
• Strengthened relationship with Bally's Corporation may offer new opportunities.

Negative

• Replacement of Adi Dhandhania may raise concerns about continuity and experience on the Board.

VANCOUVER, BC / ACCESSWIRE / April 27, 2023 / Snipp Interactive Inc. ("Snipp", the "Company") (TSX-V:SPN)(OTC PINK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, announced the addition of Sina Miri to its Board of Directors (the "Board"). Mr. Miri joins the Board as a nominee of Bally's Corporation and will replace Adi Dhandhania.

Bally's Corporation is a 10% investor in Snipp Interactive and has nominated Sina Miri to the Board of Directors. Mr. Miri is currently the Senior Vice President of Digital Transformation at Bally's Interactive. He is a seasoned professional with more than 25 years of experience in bridging the gap between design, technology, and business requirements. He has a proven track record of transforming innovative ideas into commercially successful products through his expertise in product development and strategic planning.

"We are delighted to welcome Sina Miri to the Board of Directors. His extensive experience in corporate finance and technology investments will bring valuable insights to our team," said Atul Sabharwal, CEO of Snipp Interactive. "We look forward to working with Sina to further drive not only our growth and success but that of our valued investor, partner and client - Bally's Corporation."

"I am thrilled to join the Board of Directors of Snipp Interactive," said Sina Miri. "Snipp has a great team, an innovative product suite, and a proven track record of delivering value to its clients. Over the last year, we partnered closely with the Snipp team to roll out industry-leading rewards programs, and I am excited to play a more active role on the board to contribute to the future success of Snipp Interactive."

About Snipp:

Snipp Interactive Inc. is a leading Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 500 clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform's Receipt Processing Module has established itself as the clear industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform's full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform's modular catalogue of digital and physical rewards provides clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform's gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. For more information, visit Snipp's website at www.snipp.com.

Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. Snipp is publicly listed on the TSXV in Canada and is also quoted on the OTC Pink marketplace under the symbol "SNIPF".

FOR FURTHER INFORMATION PLEASE CONTACT:

Snipp Interactive Inc.
Jaisun Garcha
Chief Financial Officer
investors@snipp.com
1-888-99-SNIPP

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Snipp Interactive Inc.

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FAQ

Who is Sina Miri and what is his role at Snipp Interactive?

Sina Miri is the newly appointed member of the Board of Directors at Snipp Interactive, nominated by Bally's Corporation. He serves as the Senior VP of Digital Transformation at Bally's Interactive.

What is the significance of Bally's Corporation's investment in Snipp Interactive?

Bally's Corporation holds a 10% stake in Snipp Interactive, influencing strategic decisions and board appointments, such as that of Sina Miri.

How might Sina Miri's appointment impact Snipp Interactive's business?

Miri's appointment is expected to enhance Snipp's strategic planning and product development, potentially driving growth and innovation in their offerings.

What does Snipp Interactive specialize in?

Snipp Interactive specializes in digital marketing promotions, rebates, and loyalty solutions through their proprietary SnippCARE Platform.

What is Snipp Interactive's stock symbol?

Snipp Interactive is publicly traded on the TSXV and quoted on the OTC Pink under the symbol SNIPF.