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Overview of Snipp Interactive Inc.
Snipp Interactive Inc. (SNIPF) is a global Platform-as-a-Service (PaaS) company specializing in digital marketing promotions, loyalty programs, receipt-based purchase validation, and data analytics. Operating under a unified marketing technology platform, Snipp offers an integrated ecosystem designed to help brands engage consumers and drive measurable sales. Through its comprehensive suite of solutions, Snipp combines shopper marketing promotions, loyalty, rewards, rebates, and advanced analytics to generate unique insights and deliver disruptive engagement experiences.
Integrated Platform and Core Modules
The heart of Snipp’s offering is its proprietary SnippCARE platform, which provides clients with flexibility to design and execute both long-term and short-term programs. Key modules include:
- SnippCHECK: A market-leading receipt processing engine that validates purchases and underpins receipt-based promotions with robust data capture and analytics.
- SnippLOYALTY: A unified loyalty solution that enables consumer packaged goods (CPG) brands to deploy customized loyalty programs tailored to drive customer retention.
- SnippREWARDS: Offering a dynamic catalogue of digital and physical incentives, this module provides seamless access to rewards worldwide.
- SnippWIN: A gaming module addressing the challenges of running legally compliant games of chance and skill, pivotal for consumer engagement in regulated environments.
Advanced Technologies and Innovation
Snipp leverages cutting-edge technologies such as artificial intelligence, machine learning, and real-time data analytics to enhance operational efficiency and improve fraud detection in promotions. The platform’s advanced algorithms support the detection and prevention of fraudulent activities in receipt-based and loyalty programs, setting a high standard in data integrity and consumer trust. This strategic integration of AI aids in predicting trends and optimizing customer engagement, making Snipp’s solutions highly adaptive in a fast-changing digital landscape.
Market Position and Global Reach
Positioned at the crossroads of technology and marketing, Snipp serves a global clientele that includes Fortune 1000 companies, leading agencies, and strategic partners. Headquartered in Vancouver with additional offices in key regions such as the United States, Canada, Europe, and India, the company successfully navigates diverse markets and complex regulatory landscapes. Its extensive experience in handling global loyalty schemes, robust promotional solutions, and data-driven insights underscores its strategic significance in today’s competitive marketing environment.
Business Model and Operational Excellence
Snipp’s business model centers on providing a flexible, scalable, and integrated technology platform that serves multiple industry sectors. Revenue is derived from subscription fees, licensing agreements, and service contracts that allow clients to customize their engagement programs. This model not only facilitates long-term client relationships but also fosters continuous innovation and refined targeting based on enriched consumer data. The company’s operational excellence is further demonstrated by its capacity to manage high-complexity projects for some of the world’s most influential brands.
Client Engagement and Data Analytics
With its robust platform, Snipp continually captures and analyzes zero party data – information willingly provided by consumers – to offer actionable insights that drive sales and optimize promotional strategies. The ability to generate consumer insights in real time enables clients to tailor marketing campaigns more precisely, achieve higher conversion rates, and build stronger customer relationships while ensuring compliance and security throughout the data lifecycle.
Industry Expertise and Thought Leadership
Snipp is recognized for its deep industry expertise and thought leadership in the loyalty and promotions space. The company’s continual innovation in shopper marketing, combined with its strategic use of advanced technology, positions it as a source of reliable insights within a dynamic market. By consistently demonstrating operational agility and a proactive approach to market challenges, Snipp stands as a trusted partner for global brands seeking to navigate the complexities of customer engagement in today’s digital era.
Conclusion
In summary, Snipp Interactive Inc. is a comprehensive marketing technology provider that marries innovative digital promotions with sophisticated data analytics and AI-driven solutions. Its integrated platform enables streamlined execution of multi-faceted loyalty programs and promotional campaigns on a global scale. With a proven record of aligning client objectives with tangible sales enhancements, Snipp maintains a balanced approach to operational excellence and strategic growth in the competitive landscape.
Snipp Interactive (OTC PINK: SNIPF) has completed its acquisition of Gambit Digital Promotions for US$5 million, integrating loyalty programs with online gaming and sports betting. Gambit’s platform allows users to convert loyalty points into free-to-play tokens, tapping into a US$60B+ online gaming market. This acquisition is expected to create new revenue opportunities through Snipp's SnippCARE platform. Gambit has also seen increased interest in partnerships since joining Snipp, indicating strong market potential in iGaming and sports betting.
Snipp Interactive Inc. (TSX-V:SPN; OTC PINK:SNIPF) has launched its first promotion for Gambit Rewards Inc., a significant player in North America's gaming sector. The promotion, exclusive to New York residents, offers 1,000 free Gambit Tokens and up to $1,500 in cash bonuses. Snipp's SnippCARE platform powers the pilot, aimed at refining future operations across permitted states. With the pending acquisition of Gambit, Snipp plans to deepen integration with their platform, leveraging loyalty points for engaging online gaming experiences.
Snipp Interactive (TSXV:SPN, OTC PINK:SNIPF) reported preliminary unaudited Q4 2021 financial results, showcasing significant growth. EBITDA surged over 300% year-over-year to exceed $700,000, while revenue doubled to over $4,000,000. The gross margin remained robust above 60%. Furthermore, the bookings backlog reached a record of over $10,000,000. The company continues to expand, securing contracts with Fortune 50 companies and completing SOC Type 1 certification.
Snipp Interactive (OTC PINK:SNIPF) announced a binding acquisition of Gambit Digital Promotions for US$5 million, with US$0.3 million in cash and US$4.7 million in stock. This strategic acquisition connects Snipp to the US$60 billion online gaming market, leveraging Gambit's platform that converts unused loyalty points into gaming tokens. This move is expected to unlock US$100 billion in loyalty points, enhancing customer engagement in iGaming. The acquisition is subject to regulatory approvals, with closing expected soon. Key leaders from both companies will discuss the acquisition at the ICR Conference today.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) will present at the ICR Virtual Conference on January 11, 2022, at 4:30 PM ET. CEO Atul Sabharwal will share insights about the company's future plans to potential investors. The ICR Conference connects management teams with institutional investors and features over 300 companies, attracting more than 2,500 attendees. A live and archived webcast of the presentation will be available on Snipp's Investor Information page.
Snipp Interactive Inc. (TSXV:SPN)(OTCPK:SNIPF) successfully held its annual general and special meeting on December 30, 2021. All resolutions proposed were approved by shareholders, including the re-election of board members Thomas J. Burgess, Brian J. Tunick, Sarfaraz Haji, and Atul Sabharwal. The meeting also led to the appointment of Davidson & Company LLP as the company's auditor and gained approval for an amended stock option plan. CEO Atul Sabharwal expressed gratitude for shareholder support, highlighting a strong foundation for growth heading into 2022.
Snipp Interactive Inc. announced it has achieved USD $20MM in sales bookings for 2021, marking an 85% growth over 2020. This milestone was reached with just weeks remaining in the year, driven by contracts from a diverse range of clients, including a Fortune 50 company and a Top 5 Market Research Company. The company remains optimistic about continuing momentum and aims to provide investors with detailed results soon. With a debt-free balance sheet, Snipp is well-positioned for further expansion in the upcoming year.
Snipp Interactive Inc. (TSX-V:SPN; OTC PINK:SNIPF) has secured a significant second order from a major American technology client. This contract, which is notably larger in monetary value, involves programs across 15 countries throughout the European Union and Latin America, facilitated by Snipp's recent vendor approval. The second order will leverage various components of Snipp's SnippCARE platform, enhancing customer engagement strategies. The company anticipates robust growth in Q4, with expectations for return to historical margin levels.
Snipp Interactive Inc. has announced a renewal of its US license for the SnippINSIGHTS module from its SnippCARE platform with a major global food producer. This marks the third contract of 2021 for Snipp with this client and highlights a long-standing relationship dating back to 2015. The renewal extends services through 2022, building on previous contracts, including a USD $1.98 million agreement announced earlier this year. Snipp's focus on generating unique consumer data continues to drive its strong client relationships.
Snipp Interactive Inc. (TSXV:SPN, OTC PINK:SNIPF) has been approved as a global supplier to a leading American technology corporation. Following a comprehensive vendor qualification process, Snipp received its inaugural order for a North American program set to launch in January. The contract includes plans for programs across 15 countries in Europe and Latin America. The Company emphasizes its strategic focus on new markets and industries, including sports betting, iGaming, and fintech, aiming for a profitable close in Q4 2021.
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