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Overview of Snipp Interactive Inc.
Snipp Interactive Inc. (SNIPF) is a global Platform-as-a-Service (PaaS) company specializing in digital marketing promotions, loyalty programs, receipt-based purchase validation, and data analytics. Operating under a unified marketing technology platform, Snipp offers an integrated ecosystem designed to help brands engage consumers and drive measurable sales. Through its comprehensive suite of solutions, Snipp combines shopper marketing promotions, loyalty, rewards, rebates, and advanced analytics to generate unique insights and deliver disruptive engagement experiences.
Integrated Platform and Core Modules
The heart of Snipp’s offering is its proprietary SnippCARE platform, which provides clients with flexibility to design and execute both long-term and short-term programs. Key modules include:
- SnippCHECK: A market-leading receipt processing engine that validates purchases and underpins receipt-based promotions with robust data capture and analytics.
- SnippLOYALTY: A unified loyalty solution that enables consumer packaged goods (CPG) brands to deploy customized loyalty programs tailored to drive customer retention.
- SnippREWARDS: Offering a dynamic catalogue of digital and physical incentives, this module provides seamless access to rewards worldwide.
- SnippWIN: A gaming module addressing the challenges of running legally compliant games of chance and skill, pivotal for consumer engagement in regulated environments.
Advanced Technologies and Innovation
Snipp leverages cutting-edge technologies such as artificial intelligence, machine learning, and real-time data analytics to enhance operational efficiency and improve fraud detection in promotions. The platform’s advanced algorithms support the detection and prevention of fraudulent activities in receipt-based and loyalty programs, setting a high standard in data integrity and consumer trust. This strategic integration of AI aids in predicting trends and optimizing customer engagement, making Snipp’s solutions highly adaptive in a fast-changing digital landscape.
Market Position and Global Reach
Positioned at the crossroads of technology and marketing, Snipp serves a global clientele that includes Fortune 1000 companies, leading agencies, and strategic partners. Headquartered in Vancouver with additional offices in key regions such as the United States, Canada, Europe, and India, the company successfully navigates diverse markets and complex regulatory landscapes. Its extensive experience in handling global loyalty schemes, robust promotional solutions, and data-driven insights underscores its strategic significance in today’s competitive marketing environment.
Business Model and Operational Excellence
Snipp’s business model centers on providing a flexible, scalable, and integrated technology platform that serves multiple industry sectors. Revenue is derived from subscription fees, licensing agreements, and service contracts that allow clients to customize their engagement programs. This model not only facilitates long-term client relationships but also fosters continuous innovation and refined targeting based on enriched consumer data. The company’s operational excellence is further demonstrated by its capacity to manage high-complexity projects for some of the world’s most influential brands.
Client Engagement and Data Analytics
With its robust platform, Snipp continually captures and analyzes zero party data – information willingly provided by consumers – to offer actionable insights that drive sales and optimize promotional strategies. The ability to generate consumer insights in real time enables clients to tailor marketing campaigns more precisely, achieve higher conversion rates, and build stronger customer relationships while ensuring compliance and security throughout the data lifecycle.
Industry Expertise and Thought Leadership
Snipp is recognized for its deep industry expertise and thought leadership in the loyalty and promotions space. The company’s continual innovation in shopper marketing, combined with its strategic use of advanced technology, positions it as a source of reliable insights within a dynamic market. By consistently demonstrating operational agility and a proactive approach to market challenges, Snipp stands as a trusted partner for global brands seeking to navigate the complexities of customer engagement in today’s digital era.
Conclusion
In summary, Snipp Interactive Inc. is a comprehensive marketing technology provider that marries innovative digital promotions with sophisticated data analytics and AI-driven solutions. Its integrated platform enables streamlined execution of multi-faceted loyalty programs and promotional campaigns on a global scale. With a proven record of aligning client objectives with tangible sales enhancements, Snipp maintains a balanced approach to operational excellence and strategic growth in the competitive landscape.
Snipp Interactive announces the appointment of three new members to its strategic advisory board: Derrick Horner, Tom Treanor, and Sumit Rastogi. Horner will focus on growth strategy and market identification; Treanor will aid in marketing and exposure; and Rastogi will enhance sales in Asia and the global research sector. The company granted 600,000 stock options to these advisors, vesting quarterly over two years at C$0.13 per share. CEO Atul Sabharwal emphasized the importance of these appointments for market expansion and upcoming financial results expected at month’s end.
Scienjoy Holding Corporation (NASDAQ:SJ) announced a strategic alliance with Snipp Interactive Inc. (TSX-V:SPN; OTC:SNIPF) on April 6, 2021. This partnership aims to integrate Snipp's C.A.R.E platform into Scienjoy's mobile applications. Key initiatives include developing a new rewards system that combines Scienjoy's in-app currency with Snipp's loyalty engine, enabling users to earn and redeem points for digital rewards. Additionally, broadcasters will be able to mint NFTs, fostering fan engagement and new monetization opportunities.
Snipp Interactive has partnered with Shiseido Canada to implement its Customer Acquisition, Retention, and Engagement platform. This partnership aims to enhance marketing effectiveness across Shiseido's portfolio, including brands like Dolce & Gabbana and Narciso Rodriguez. The platform will initially launch in Canada, providing Shiseido with advanced analytics and a unified view of marketing data. This collaboration highlights Snipp's role in helping brands achieve marketing objectives through its innovative technology.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) announced preliminary unaudited Q4 2020 financial results indicating significant improvements. Q4 2020 EBITDA is expected to exceed $100,000, marking an increase of over 100% from the previous year, while revenue is projected to grow by over 50% to above $2 million. Gross margin is forecasted to rise above 70%, compared to 60% in Q4 2019. The company emphasizes its cost reduction efforts and a strong end to 2020 despite a revenue loss of over $1.5 million attributed to the pandemic, indicating a positive outlook for 2021.
Snipp Interactive has announced a significant expansion of its SnippRewards platform with a new order from a top 5 global market research firm. Following a successful pilot program, Snipp will deploy its platform across 15 countries spanning 4 continents, with an anticipated annual contract value of USD 2 million to 3 million. The rollout includes 11 countries in Q1 2021 and 4 more by April 2021. Snipp's rewards platform now features over 1,325 brand rewards and conversations for future deployments with additional clients are underway.
Snipp Interactive achieved record sales bookings of US$4.88 million in Q4 2020, marking a 145% year-over-year increase. Annual bookings grew by 23.8%, driven by a diverse array of clients across multiple industries and new geographic markets, including the US, Canada, Europe, and Asia. The company introduced innovative features like cryptocurrency incentives and expanded its global reach with the SnippRewards platform. CEO Atul Sabharwal highlighted the resilience and strategic execution during the COVID-19 pandemic, setting a strong foundation for continued growth in 2021.
Snipp Interactive Inc. (OTC PINK:SNIPF) announces the launch of innovative rewards on its SnippRewards platform, introducing Bitcoin gift cards and stock ownership gifts. The Bitcoin gift cards allow customers to receive cryptocurrency easily, while stock ownership gifts enable clients to reward customers with fractional shares starting at $5. These offerings aim to capitalize on the growing interest in digital currencies and retail stock ownership, enhancing Snipp's appeal to a broader client base. The company continues to integrate with fintech partners, providing a diverse range of incentives.
Snipp Interactive has secured a three-year Master Services Agreement extension worth US $1,980,000 with a leading Fortune 500 client, enhancing its SnippCheck receipt processing solution. This extension, reflecting a 53% increase in contract value, allows for deeper data analytics and consumer insights, expanding beyond loyalty program uses. This relationship signifies Snipp's ongoing growth potential, having partnered with over 90 global clients by the end of 2020.
Snipp Interactive has successfully conducted its annual general meeting on December 3, 2020, where all proposed matters were approved by shareholders. Key outcomes include the re-election of directors and the appointment of Davidson & Company LLP as the auditor for the year. Additionally, Snipp announced the hiring of Mario Invernizzi as VP of Sales - EMEA to enhance growth in Europe, the Middle East, and Africa. The company also granted 1,500,000 stock options to board members and officers, exercisable at C$0.05.
Snipp Interactive Inc. (TSX-V:SPN)(OTC PINK:SNIPF) has successfully completed its first marketing campaign in Asia across Indonesia, Malaysia, Singapore, and the Philippines for a repeated Fortune 500 food manufacturer client. This initiative marks a significant milestone, as it is the first international deployment of Snipp's platform for this client. The average contract value with this client increased from over $600,000 to over $750,000 in 2020. Discussions are underway for a global deployment from 2021-2025, indicating potential revenue growth.
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