Snipp and Shiseido Canada Announce Technology Partnership

Rhea-AI Summary

Snipp Interactive has partnered with Shiseido Canada to implement its Customer Acquisition, Retention, and Engagement platform. This partnership aims to enhance marketing effectiveness across Shiseido's portfolio, including brands like Dolce & Gabbana and Narciso Rodriguez. The platform will initially launch in Canada, providing Shiseido with advanced analytics and a unified view of marketing data. This collaboration highlights Snipp's role in helping brands achieve marketing objectives through its innovative technology.

Positive

• Partnership with Shiseido Canada enhances Snipp's market presence.
• Implementation of a sophisticated marketing platform for Shiseido's fragrance brands.
• Potential for significant growth in marketing investment and data analytics.

Negative

• None.

VANCOUVER, BC / ACCESSWIRE / March 16, 2021 / Snipp Interactive Inc. ("Snipp," the "Company") (TSXV:SPN)(OTCPK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce that it has been selected by Shiseido Canada, a subsidiary of Shiseido Americas, to implement the Company's Customer Acquisition, Retention and Engagement platform. Snipp's platform will enable Shiseido Canada to implement a series of programs across select business units with the aim of enhancing its marketing investment to foster further growth and penetration of its business.

The first deployment of the platform will be in the Canadian market. The platform will cover fragrance brands within the Shiseido Americas portfolio, including Issey Miyake, Dolce & Gabbana and Narciso Rodriguez.

"Partnering with Snipp gives us the flexibility we need to be even more effective marketers. We will be able to leverage their modular technology stack in various ways to achieve a diverse set of objectives throughout the year, across various brands in our portfolio as well as securely across geographies" said Welington Fonseca, EVP, Global Customer Marketing & eCommerce at Shiseido, "In addition, by partnering with Snipp we have found a solution that provides us with a unified view of our data across our various marketing tactics that unlocks unprecedented analytic capabilities for the business."

"We are pleased to welcome such a marquee global beauty brand to the Snipp family and look forward to leveraging our technology in assisting Shiseido to meet and exceed their marketing objectives" said Atul Sabharwal, Chief Executive Officer at Snipp.

More information about our platform can be found at https://www.snipp.com/

About Shiseido Americas:

Shiseido Americas is a leading global beauty company. Shiseido Americas' portfolio of prestige beauty brands includes Shiseido, NARS, Clé de Peau Beauté, bareMinerals, Laura Mercier and Drunk Elephant and several fragrance brands including Issey Miyake, Narciso Rodriguez, Dolce & Gabbana and Tory Burch. Shiseido Americas is headquartered in New York City and employs more than 3,000 individuals in the United States, Canada, and throughout Latin America.

About Snipp:

Snipp is a global loyalty and promotions company with a singular focus: to develop disruptive engagement platforms that generate insights and drive sales. Our solutions include shopper marketing promotions, loyalty, rewards, rebates and data analytics, all of which are seamlessly integrated to provide a one-stop marketing technology platform. We also provide the services and expertise to design, execute and promote client programs. SnippCheck, our receipt processing engine, is the market leader for receipt-based purchase validation; SnippLoyalty is the only unified loyalty solution in the market for CPG brands. Snipp has powered hundreds of programs for Fortune 1000 brands and world-class agencies and partners.

Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. The company is publicly listed on the Toronto Stock Venture Exchange (TSX-V) in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

FOR FURTHER INFORMATION PLEASE CONTACT:

Snipp Interactive Inc.
Jaisun Garcha
Chief Financial Officer
investors@snipp.com
1-888-99-SNIPP

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may," "would," "could," "will," "intend," "plan," "anticipate," "believe," "estimate," "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

SOURCE: Snipp Interactive Inc.

View source version on accesswire.com:
https://www.accesswire.com/635771/Snipp-and-Shiseido-Canada-Announce-Technology-Partnership

FAQ

What is the partnership between Snipp Interactive and Shiseido Canada about?

Snipp Interactive partnered with Shiseido Canada to implement its Customer Acquisition, Retention, and Engagement platform, enhancing Shiseido's marketing capabilities.

What brands will the Snipp platform cover in the Shiseido Canada partnership?

The platform will initially cover fragrance brands such as Issey Miyake, Dolce & Gabbana, and Narciso Rodriguez.

When was the partnership between Snipp Interactive and Shiseido Canada announced?

The partnership was announced on March 16, 2021.

What is the stock symbol for Snipp Interactive?

The stock symbol for Snipp Interactive is SNIPF.

How will the partnership affect Snipp Interactive's business growth?

The partnership with Shiseido Canada is expected to enhance Snipp's market presence and potentially drive significant growth in marketing investments.