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Overview of Snipp Interactive Inc.
Snipp Interactive Inc. (SNIPF) is a global Platform-as-a-Service (PaaS) company specializing in digital marketing promotions, loyalty programs, receipt-based purchase validation, and data analytics. Operating under a unified marketing technology platform, Snipp offers an integrated ecosystem designed to help brands engage consumers and drive measurable sales. Through its comprehensive suite of solutions, Snipp combines shopper marketing promotions, loyalty, rewards, rebates, and advanced analytics to generate unique insights and deliver disruptive engagement experiences.
Integrated Platform and Core Modules
The heart of Snipp’s offering is its proprietary SnippCARE platform, which provides clients with flexibility to design and execute both long-term and short-term programs. Key modules include:
- SnippCHECK: A market-leading receipt processing engine that validates purchases and underpins receipt-based promotions with robust data capture and analytics.
- SnippLOYALTY: A unified loyalty solution that enables consumer packaged goods (CPG) brands to deploy customized loyalty programs tailored to drive customer retention.
- SnippREWARDS: Offering a dynamic catalogue of digital and physical incentives, this module provides seamless access to rewards worldwide.
- SnippWIN: A gaming module addressing the challenges of running legally compliant games of chance and skill, pivotal for consumer engagement in regulated environments.
Advanced Technologies and Innovation
Snipp leverages cutting-edge technologies such as artificial intelligence, machine learning, and real-time data analytics to enhance operational efficiency and improve fraud detection in promotions. The platform’s advanced algorithms support the detection and prevention of fraudulent activities in receipt-based and loyalty programs, setting a high standard in data integrity and consumer trust. This strategic integration of AI aids in predicting trends and optimizing customer engagement, making Snipp’s solutions highly adaptive in a fast-changing digital landscape.
Market Position and Global Reach
Positioned at the crossroads of technology and marketing, Snipp serves a global clientele that includes Fortune 1000 companies, leading agencies, and strategic partners. Headquartered in Vancouver with additional offices in key regions such as the United States, Canada, Europe, and India, the company successfully navigates diverse markets and complex regulatory landscapes. Its extensive experience in handling global loyalty schemes, robust promotional solutions, and data-driven insights underscores its strategic significance in today’s competitive marketing environment.
Business Model and Operational Excellence
Snipp’s business model centers on providing a flexible, scalable, and integrated technology platform that serves multiple industry sectors. Revenue is derived from subscription fees, licensing agreements, and service contracts that allow clients to customize their engagement programs. This model not only facilitates long-term client relationships but also fosters continuous innovation and refined targeting based on enriched consumer data. The company’s operational excellence is further demonstrated by its capacity to manage high-complexity projects for some of the world’s most influential brands.
Client Engagement and Data Analytics
With its robust platform, Snipp continually captures and analyzes zero party data – information willingly provided by consumers – to offer actionable insights that drive sales and optimize promotional strategies. The ability to generate consumer insights in real time enables clients to tailor marketing campaigns more precisely, achieve higher conversion rates, and build stronger customer relationships while ensuring compliance and security throughout the data lifecycle.
Industry Expertise and Thought Leadership
Snipp is recognized for its deep industry expertise and thought leadership in the loyalty and promotions space. The company’s continual innovation in shopper marketing, combined with its strategic use of advanced technology, positions it as a source of reliable insights within a dynamic market. By consistently demonstrating operational agility and a proactive approach to market challenges, Snipp stands as a trusted partner for global brands seeking to navigate the complexities of customer engagement in today’s digital era.
Conclusion
In summary, Snipp Interactive Inc. is a comprehensive marketing technology provider that marries innovative digital promotions with sophisticated data analytics and AI-driven solutions. Its integrated platform enables streamlined execution of multi-faceted loyalty programs and promotional campaigns on a global scale. With a proven record of aligning client objectives with tangible sales enhancements, Snipp maintains a balanced approach to operational excellence and strategic growth in the competitive landscape.
Snipp Interactive achieved record sales bookings of over USD $5.7 million in Q3 2021, surpassing its previous quarter's record. This marks the second consecutive quarter with bookings exceeding USD $5 million, driven by 12 contracts totaling USD $1.68 million across various regions, including the USA, LATAM, and EMEA. CEO Atul Sabharwal expressed optimism regarding the company's growth strategy based on these results. Snipp specializes in digital marketing promotions and loyalty solutions, providing integrated marketing technology.
Snipp Interactive has announced the execution of renewal contracts with four marquee clients, totaling USD $1.12 million. These contracts affirm the effectiveness of the proprietary SnippCARE Platform, which supports various companies in customer engagement and data collection. Notable clients include a major coffeehouse chain, a firearms consortium, a state lottery commission, and a utility company in Ireland. The company emphasizes its diverse clientele, highlighting the platform's ongoing success in maintaining long-term relationships with clients.
Snipp Interactive Inc. has entered a contract with a Top 5 global research firm to implement its SnippREWARDS Platform for an American beverage company across 7 countries, projected to generate USD $1-$2MM annually. The rollout may expand to 40 countries in total. Previously, Snipp launched this platform for a tobacco client across 34 countries. This agreement reflects increasing confidence from Fortune 500 clients in Snipp's capabilities, enhancing its global presence.
Snipp Interactive has secured a contract exceeding EUR 200,000 with a major Italian luxury ecommerce retailer, part of a prominent European retail group, aiming for expansion in North America and Asia. The company's international recognized revenues surpassed USD 1.5 million this year, marking a three-year high. Snipp operates in over 30 countries, demonstrating the effectiveness of its SnippCARE platform amid pandemic challenges. Snipp focuses on building a global business comparable to its North American operations.
Snipp Interactive Inc. (TSX-V:SPN; OTC PINK:SNIPF) has secured over USD $600,000 in new contract signings for its SnippCARE platform. This includes a six-month pilot with a leading utility company valued at approximately USD $296,000, marking Snipp's first contract with a Crown Corporation in Canada. Additionally, a contract worth USD $315,000 was signed with a Fortune 500 client. The CEO anticipates a revenue growth of over 50% year-on-year in the upcoming third quarter.
Snipp Interactive has secured a GBP 350,000 (USD $440,000) loyalty contract with a Fortune 500 company to enhance their global loyalty program focused on baby and toddler products in South America and Southeast Asia. The transition to Snipp's CARE platform aims to improve consumer experience and data acquisition. Additionally, Snipp has expanded its presence in Europe with the hiring of Mark Ross as VP of Sales, enhancing its ability to capture enterprise-level opportunities across four continents.
Snipp Interactive has successfully contributed to the Manitoba Chambers of Commerce's Tourism Rebate Incentive Program (TRIP), aiding over 10,000 Manitobans and generating more than 8,700 hotel room nights in just two weeks. The program, which provided 2,400 rebates for admission to attractions, will continue for an additional 18 days from August 26 to September 12, 2021. Snipp's involvement is projected to exceed CAN$ 2,000,000 in total contract value. The company has enabled a seamless rebate process, enhancing local tourism amid COVID-19 recovery efforts.
Snipp Interactive (OTC PINK:SNIPF) has secured a $425,000 loyalty contract with a Fortune 500 company, transitioning their existing ten-year program to Snipp's Customer Acquisition, Retention and Engagement (CARE) platform. This contract focuses on the client's frozen products at a single grocer in the Southern USA. Future contracts are anticipated to expand the program nationally. The Client will utilize Snipp's proprietary receipt processing for improved customer engagement, satisfaction, and insights.
Snipp Interactive Inc. (TSX-V:SPN, OTC PINK:SNIPF) reported an 8% revenue increase in Q1 2021, totaling $2.57 million, compared to $2.37 million in Q1 2020. Gross margin decreased to 68% from 73%.
Notably, EBITDA surged by 233% to $153,948, reinforcing five consecutive quarters of positive EBITDA. The bookings backlog reached $7.5 million, a 60% increase year-over-year, signaling strong future revenue potential. The company anticipates over 50% revenue growth in Q2 2021, indicating a promising year ahead.
Snipp Interactive has secured a contract exceeding CAD$ 2,000,000 with a Canadian province's Chambers of Commerce. This initiative aims to stimulate travel and boost local economic recovery as pandemic restrictions ease. The program is designed to encourage tourism through socially distanced outdoor activities during the summer. CEO Atul Sabharwal expressed optimism about leveraging this program as a model for similar initiatives across Canada and the US, highlighting the versatility of Snipp's platform.
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