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About Snipp Interactive Inc.
Snipp Interactive Inc. (TSX-V: SPN; OTC PINK: SNIPF) is a global leader in the loyalty and promotions sector, offering cutting-edge Platform-as-a-Service (PaaS) solutions designed to enhance customer acquisition, retention, and engagement. Headquartered in Vancouver, Canada, with a presence across the United States, Europe, India, and other regions, Snipp serves a diverse clientele, including Fortune 1000 companies and world-class agencies. The company's proprietary, modular SnippCARE Platform is at the core of its business, empowering brands to run scalable, data-driven marketing campaigns that drive measurable results.
Core Solutions
Snipp's innovative platform integrates seamlessly into clients' marketing ecosystems, offering a comprehensive suite of solutions:
- SnippCHECK: A market-leading receipt processing engine that powers a majority of receipt-based promotions in North America, enabling accurate purchase validation and fraud prevention.
- SnippLOYALTY: A flexible, modular loyalty engine allowing brands to deploy tailored loyalty programs that foster long-term customer relationships.
- SnippREWARDS: A global catalogue of digital and physical rewards, providing clients with scalable options to incentivize customer engagement.
- SnippWIN: A gaming module that simplifies the deployment of legally compliant games of chance and skill on a global scale.
Market Position and Expertise
Snipp operates at the intersection of digital marketing, data analytics, and customer loyalty, addressing the growing demand for personalized, data-driven engagement strategies. The company’s solutions are particularly well-suited for industries such as Consumer Packaged Goods (CPG), retail, financial services, and fast-moving consumer goods (FMCG). By leveraging advanced technologies, including AI-driven fraud detection and zero-party data analytics, Snipp ensures its clients gain actionable insights to optimize their marketing spend and enhance customer experiences.
Client Impact
Snipp has powered hundreds of programs for leading global brands, helping them achieve significant ROI through innovative loyalty and promotional campaigns. Its ability to deliver scalable, results-driven solutions has led to long-standing relationships with marquee clients, often expanding into multi-year, multi-million-dollar engagements. The company’s expertise in navigating complex regulatory environments and its commitment to operational excellence make it a trusted partner for businesses worldwide.
Technological Innovation
Snipp is at the forefront of technological advancements in the loyalty and promotions sector. Its recent initiatives include AI-powered fraud detection systems, which leverage machine learning to safeguard promotional campaigns against fraudulent activities. Additionally, the company’s integration of AI-driven customer support tools and dynamic user manuals underscores its commitment to enhancing operational efficiency and customer satisfaction.
Global Reach and Recognition
With a presence in multiple continents, Snipp’s solutions are designed to meet the diverse needs of a global clientele. The company’s inclusion in industry-leading publications and its strategic collaborations with technology pioneers further highlight its role as an innovator in the loyalty and promotions space.
Conclusion
Snipp Interactive Inc. stands out as a transformative force in the loyalty and promotions industry, combining technological innovation with deep market expertise. Its comprehensive platform and commitment to delivering measurable results make it an invaluable partner for businesses aiming to enhance customer engagement and drive sales.
Gambit Rewards has partnered with Gamelancer, the largest Gen Z social gaming network, to integrate its free-to-play sports betting platform with Gamelancer's extensive audience of over 28 million followers. This collaboration allows users to convert Gamelancer points into Gambit Tokens for online gaming and betting. Gambit, a regulator-approved network, aims to unlock significant value from unused loyalty points, while Gamelancer enhances its rewards marketplace. This partnership is expected to enrich user engagement and expand both companies' reach in the gaming sector.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) reported record Q1 2022 results, with revenue of $4.2 million, up 64% year-over-year, marking the highest Q1 revenue in its history. The gross margin stood at 56%, down from 68% in Q1 2021. EBITDA increased by 105% to $0.3 million, and the company achieved a net income of $25,147, recovering from a net loss of $181,647 in the previous year. The bookings backlog rose 44% to $10.8 million, and cash reserves reached $1,899,110.
Snipp Interactive Inc. (SNIPF) reported substantial financial results for Q4 2021 and Fiscal 2021. Q4 revenue surged by 96% to $4.3 million, with EBITDA increasing by 350% to $0.7 million. Fiscal 2021 revenue totaled $15.3 million, up 76%, while net income reached $2.1 million compared to a net loss of $1.3 million in 2020. Gross margins slightly decreased from 75% to 63% in Q4 and from 72% to 57% for the fiscal year. The company’s bookings backlog stood at $10.9 million, a 63% increase. Dr. Niamh O Riordan was promoted to COO, highlighting the company’s commitment to growth and operational excellence.
Snipp Interactive Inc. has successfully closed a non-brokered private placement with Bally's Corporation, issuing 25 million shares at US$0.20 each, raising gross proceeds of US$5 million. The funds will support sales, marketing, and general working capital. Additionally, Snipp and Bally's entered into two commercial agreements. The securities will have a hold period until August 15, 2022. This strategic partnership aims to enhance Snipp's offerings in digital marketing and loyalty solutions.
Snipp Interactive Inc. (TSX-V: SPN; OTCPK: SNIPF) has announced a $5 million investment from Bally's Corporation (NYSE: BALY), which will entitle Bally's to nominate a director to Snipp's board and grant them a right of first refusal on asset sales. This investment will result in Bally's owning approximately 9% of Snipp's shares. The two companies will also enter into commercial agreements, making Bally's the exclusive gaming partner for Snipp's loyalty gaming platform, Gambit. Deployment of SnippLOYALTY software across Bally's properties is set to begin in Q2 2022.
Snipp Interactive Inc. (TSXV:SPN)(OTC PINK:SNIPF) reported a historic first quarter in 2022, achieving total sales bookings exceeding USD $4.5 million. Notably, over 40% of these bookings originated from new markets beyond traditional Consumer Packaged Goods (CPG) clients. The company's bookings backlog rose over 30% year-over-year to more than USD $10 million. Snipp anticipates significant revenue growth compared to the prior year and expects to maintain positive EBITDA. CEO Atul Sabharwal highlighted the impact of new customer wins and the company's strategy in expanding into various industries.
Snipp Interactive Inc. (OTC PINK: SNIPF) announces that its Gambit Rewards division has been shortlisted for the 2022 International Loyalty Awards in the category of Best Loyalty Industry Innovation. This recognition reflects Gambit's innovative approach to gamifying loyalty programs by allowing users to convert loyalty points into Gambit Play Tokens for online gaming and sports betting without real money risk. Launched in 2019, Gambit has positioned itself to access the estimated US$100B of unused loyalty points in America, enhancing engagement in the growing online gaming sector.
Snipp Interactive (OTC PINK: SNIPF) has completed its acquisition of Gambit Digital Promotions for US$5 million, integrating loyalty programs with online gaming and sports betting. Gambit’s platform allows users to convert loyalty points into free-to-play tokens, tapping into a US$60B+ online gaming market. This acquisition is expected to create new revenue opportunities through Snipp's SnippCARE platform. Gambit has also seen increased interest in partnerships since joining Snipp, indicating strong market potential in iGaming and sports betting.
Snipp Interactive Inc. (TSX-V:SPN; OTC PINK:SNIPF) has launched its first promotion for Gambit Rewards Inc., a significant player in North America's gaming sector. The promotion, exclusive to New York residents, offers 1,000 free Gambit Tokens and up to $1,500 in cash bonuses. Snipp's SnippCARE platform powers the pilot, aimed at refining future operations across permitted states. With the pending acquisition of Gambit, Snipp plans to deepen integration with their platform, leveraging loyalty points for engaging online gaming experiences.
Snipp Interactive (TSXV:SPN, OTC PINK:SNIPF) reported preliminary unaudited Q4 2021 financial results, showcasing significant growth. EBITDA surged over 300% year-over-year to exceed $700,000, while revenue doubled to over $4,000,000. The gross margin remained robust above 60%. Furthermore, the bookings backlog reached a record of over $10,000,000. The company continues to expand, securing contracts with Fortune 50 companies and completing SOC Type 1 certification.
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