Snap Inc. and Google Partner to Bring “Quick Tap to Snap” to Pixel 6

Rhea-AI Summary

Snap Inc. has unveiled a new feature for Google's Pixel 6 called "Quick Tap to Snap," allowing users to access the Snapchat camera directly from the lockscreen. This feature enables fast photo capturing without unlocking the device. Alongside this, exclusive augmented reality lenses and real-time translation in chat will be available on the Pixel 6. Snap's SVP Ben Schwerin emphasized the importance of device partnerships in enhancing user experience. The features are set to launch later this year, showcasing a significant collaboration between Snap and Google.

Positive

• Introduction of "Quick Tap to Snap" feature for quick access to Snapchat camera on Pixel 6.
• Exclusive augmented reality lenses and real-time translation features enhance user engagement.
• Strengthening partnership with Google enhances Snap's market presence.

Negative

• None.

New Pixel-first feature puts the Snapchat camera directly onto the lockscreen for fast & easy access

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Snap Inc. (NYSE:SNAP) today announced at the Pixel Fall Launch event a new feature on Google’s Pixel 6 called “Quick Tap to Snap,” launching later this year. This partnership with Google marks the first time Snap has created a camera-mode version of Snapchat accessible directly from a phone lockscreen, and will make the Pixel 6 the fastest phone to make a Snap.

By tapping the back of the phone, this speedy and simple gesture will help Snapchatters capture moments quickly before they disappear. Designed to launch into “Camera Only” mode on the lockscreen, Snapchatters can create Snaps without having to unlock their device. Once a Snap is ready to share, Snapchatters can authenticate on their device to unlock the full app experience. You can also make use of the ultrawide camera in Snapchat’s new ultrawide selfie feature on Pixel 6 Pro.

In addition to “Quick Tap to Snap,” Snap and Google will launch exclusive augmented reality Lenses, and some of Google’s key Pixel features, like live translation, will be directly available in Snapchat’s chat feature on Pixel 6. Snapchatters can talk to their friends in more than 10 languages, and conversations will be translated in real-time. These features will launch over the coming months.

“Billions of Snaps are created every day, and through device partnerships like these, Snap is making it easier than ever for our community to Snap moments as they happen,” said Ben Schwerin, Snap Inc. SVP of Content and Partnerships. “This lockscreen integration is a key step toward making Snapchat the fastest way to share a moment, and we look forward to bringing more innovation to our community with our partners at Google and beyond.”

“Google Pixel 6 has the most advanced Pixel camera ever, and Snapchatters are some of the most creative camera users there are. It’s exciting to partner with Snap to bring this Pixel-first capability to our new phones and help users capture the world as it happens,” said Rick Osterloh, Google’s SVP, Devices and Services.

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

About Google

Google’s mission is to organize the world’s information and make it universally accessible and useful. Through projects and platforms like Search, Maps, Gmail, Android, Google Play, Google Shopping, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211019005241/en/

Press:

press@snap.com

press@google.com

Source: Snap Inc.

FAQ

What is the "Quick Tap to Snap" feature announced by Snap?

The "Quick Tap to Snap" feature allows Pixel 6 users to access the Snapchat camera directly from the lockscreen for quick photo capturing.

When will the new Snapchat features for Pixel 6 launch?

The Snapchat features, including "Quick Tap to Snap," will launch later this year.

How does the partnership between Snap and Google benefit users?

The partnership brings exclusive augmented reality lenses and real-time translation features, enhancing the Snapchat experience.

What impact does the "Quick Tap to Snap" feature have on the Snapchat experience?

It allows users to create and share Snaps quickly without the need to unlock their devices.

What are the key features introduced alongside the "Quick Tap to Snap"?

In addition to "Quick Tap to Snap," Snap is introducing exclusive augmented reality lenses and live translation features.