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SharkNinja to Grow Innovation Footprint with the Opening of Creative Design Hub in New York City

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SharkNinja (NYSE: SN) has announced plans to open its first Creative Design Hub in New York City's Flatiron neighborhood in 2025. The company has signed a multi-year lease for over 14,000 square feet at 41 Madison Avenue, featuring views of both the East River and Hudson River.

The hub will include a design prototyping studio, beauty studio for product testing, and dedicated spaces for content creation. SharkNinja plans to create more than 45 roles in its initial phase, with potential for growth. The expansion is supported by up to $920,000 in performance-based Excelsior Jobs Program tax credits from Empire State Development.

The facility aims to foster creativity and innovation while strengthening the company's ability to develop consumer products. Located in Manhattan's Flatiron District, known for its design heritage, the hub will serve as a collaborative workspace to enhance product development and consumer engagement.

SharkNinja (NYSE: SN) ha annunciato piani per aprire il suo primo Creative Design Hub nel quartiere Flatiron di New York City nel 2025. L'azienda ha firmato un contratto di locazione pluriennale per oltre 14.000 piedi quadrati presso il 41 Madison Avenue, con vista sia sul fiume East che sul fiume Hudson.

Il centro includerà uno studio di prototipazione per il design, uno studio di bellezza per il testing dei prodotti e spazi dedicati alla creazione di contenuti. SharkNinja prevede di creare oltre 45 posti di lavoro nella sua fase iniziale, con possibilità di crescita. L'espansione è supportata da fino a 920.000 dollari in crediti d'imposta del programma Excelsior Jobs Program basati sulle prestazioni, forniti dall'Empire State Development.

La struttura mira a stimolare la creatività e l'innovazione, rafforzando al contempo la capacità dell'azienda di sviluppare prodotti di consumo. Situato nel distretto Flatiron di Manhattan, noto per il suo patrimonio di design, il centro fungerà da spazio collaborativo per migliorare lo sviluppo dei prodotti e il coinvolgimento dei consumatori.

SharkNinja (NYSE: SN) ha anunciado planes para abrir su primer Creative Design Hub en el barrio Flatiron de la ciudad de Nueva York en 2025. La empresa ha firmado un contrato de arrendamiento por varios años para más de 14,000 pies cuadrados en el 41 de Madison Avenue, con vistas tanto al río East como al río Hudson.

El centro incluirá un estudio de prototipado de diseño, un estudio de belleza para pruebas de productos y espacios dedicados a la creación de contenido. SharkNinja planea crear más de 45 puestos en su fase inicial, con potencial de crecimiento. La expansión está respaldada por hasta $920,000 en créditos fiscales del programa Excelsior Jobs Program basados en el rendimiento, proporcionados por el Empire State Development.

La instalación tiene como objetivo fomentar la creatividad y la innovación, al tiempo que fortalece la capacidad de la empresa para desarrollar productos de consumo. Ubicado en el distrito Flatiron de Manhattan, conocido por su herencia de diseño, el centro servirá como un espacio de colaboración para mejorar el desarrollo de productos y el compromiso del consumidor.

SharkNinja (NYSE: SN)는 2025년 뉴욕시 플랫아이언 지역에 첫 번째 창의 디자인 허브를 열 계획을 발표했습니다. 이 회사는 41 매디슨 애비뉴에서 14,000 평방피트 이상의 다년 계약을 체결했으며, 이곳에서 이스트 리버와 허드슨 리버의 경치를 모두 볼 수 있습니다.

허브에는 디자인 프로토타이핑 스튜디오, 제품 테스트를 위한 뷰티 스튜디오, 콘텐츠 제작을 위한 전용 공간이 포함될 것입니다. SharkNinja는 초기 단계에서 45개 이상의 직무를 창출할 계획이며, 성장 가능성이 있습니다. 이 확장은 엠파이어 스테이트 개발에서 제공하는 성과 기반의 엑셀시어 잡스 프로그램 세금 공제에서 최대 920,000달러의 지원을 받습니다.

이 시설은 창의성과 혁신을 촉진하면서 소비재 개발 능력을 강화하는 것을 목표로 하고 있습니다. 디자인 유산으로 유명한 맨해튼의 플랫아이언 지역에 위치한 이 허브는 제품 개발 및 소비자 참여를 향상시키기 위한 협업 공간으로 기능할 것입니다.

SharkNinja (NYSE: SN) a annoncé son intention d'ouvrir son premier Creative Design Hub dans le quartier Flatiron de New York en 2025. L'entreprise a signé un bail de plusieurs années pour plus de 14 000 pieds carrés au 41 Madison Avenue, offrant des vues sur l'East River et l'Hudson River.

Le hub comprendra un studio de prototypage de design, un studio de beauté pour les tests de produits, et des espaces dédiés à la création de contenu. SharkNinja prévoit de créer plus de 45 postes dans sa phase initiale, avec un potentiel de croissance. L'expansion est soutenue par jusqu'à 920 000 dollars de crédits d'impôt du programme Excelsior Jobs Program basé sur la performance, fournis par l'Empire State Development.

Cette installation vise à favoriser la créativité et l'innovation tout en renforçant la capacité de l'entreprise à développer des produits de consommation. Situé dans le quartier Flatiron de Manhattan, connu pour son patrimoine en design, le hub servira d'espace collaboratif pour améliorer le développement de produits et l'engagement des consommateurs.

SharkNinja (NYSE: SN) hat Pläne angekündigt, im Jahr 2025 sein erstes Creative Design Hub im Flatiron-Viertel von New York City zu eröffnen. Das Unternehmen hat einen mehrjährigen Mietvertrag für über 14.000 Quadratfuß in der 41 Madison Avenue unterzeichnet, mit Blick auf den East River und den Hudson River.

Das Hub wird ein Design-Prototyping-Studio, ein Schönheitsstudio für Produkttests und spezielle Bereiche für die Inhaltserstellung umfassen. SharkNinja plant, in der Anfangsphase mehr als 45 Stellen zu schaffen, mit Wachstumspotenzial. Die Expansion wird von bis zu 920.000 US-Dollar an leistungsbasierten Steuergutschriften des Excelsior Jobs Program, bereitgestellt durch Empire State Development, unterstützt.

Die Einrichtung soll Kreativität und Innovation fördern und gleichzeitig die Fähigkeit des Unternehmens zur Entwicklung von Konsumgütern stärken. Das Hub, das im Flatiron-Distrikt von Manhattan liegt, bekannt für sein Design-Erbe, wird als kollaborativer Arbeitsplatz dienen, um die Produktentwicklung und die Verbraucherbindung zu verbessern.

Positive
  • Secured $920,000 in tax credits from Empire State Development
  • Strategic expansion with 14,000+ sq ft lease in prime NYC location
  • Creating 45+ new jobs with potential for additional growth
Negative
  • None.

New Collaborative Space Will Empower Team to Push Creative Boundaries as it Delivers Problem-Solving Innovation to Consumers Worldwide

NEW YORK--(BUSINESS WIRE)-- SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced plans to open its first office and Creative Design Hub in New York City in 2025. The collaborative workspace, located in the vibrant Flatiron neighborhood of New York City, will serve as a dynamic environment to foster creativity, innovation, and collaboration across key functions. As part of this investment, SharkNinja plans to grow its team significantly, with more than 45 roles in its initial phase, and the potential for additional roles over time. SharkNinja’s investment in the Creative Design Hub will empower employees to continue to redefine innovation and storytelling, driving the development of groundbreaking products that solve real consumer problems in ways they never imagined. This dynamic space will foster creativity and collaboration, cementing SharkNinja as an employer of choice for top talent.

The entrance of 41 Madison in New York City, the location of SharkNinja's new Creative Design Hub opening in 2025. (Photo credit: Rudin)

The entrance of 41 Madison in New York City, the location of SharkNinja's new Creative Design Hub opening in 2025. (Photo credit: Rudin)

"At SharkNinja, our culture thrives on problem-solving innovation, creativity, and a shared commitment to making a positive impact on consumers’ lives around the world," said Mark Barrocas, CEO of SharkNinja. "The launch of our Creative Design Hub in New York City is not just a milestone in our global growth—it’s a testament to the extraordinary talent we continue to attract and grow. By tapping into the city’s vibrant creative community, we’re giving our teams the space to continue pushing boundaries as we develop innovative products at an unmatched pace and deepen our connection with consumers in new, meaningful ways."

SharkNinja has signed a multi-year lease for over 14,000 square feet at 41 Madison Avenue, a Rudin managed office tower, with views of both the East River and Hudson River. This strategic expansion into New York City capitalizes on the deep pool of creative and design-focused talent in the area. The Creative Design Hub will feature a dedicated studio for design prototyping, a beauty studio for product testing and consumer insight research, and dedicated spaces for content creation, by both in-house teams and influencer partners. SharkNinja's investment in New York City's creative economy is supported by up to $920,000 in performance-based Excelsior Jobs Program tax credits from Empire State Development.

"SharkNinja's decision to establish a creative hub in New York City highlights the unique advantages our state offers to innovative companies,” said Hope Knight, Empire State Development President, CEO and Commissioner. “Through ESD’s Excelsior Jobs Program, we are supporting the creation of high-wage jobs while strengthening New York's position as a premier destination for design and technology companies. This project demonstrates how strategic investments can attract industry leaders to New York State, driving economic growth and innovation while capitalizing on our world-class talent pool."

In the heart of Manhattan’s iconic Flatiron District—a neighborhood renowned for its deep-rooted ties to design—41 Madison Avenue stands as a vibrant hub for the global housewares industry. This premier design destination seamlessly blends the area’s rich heritage with the cutting edge of consumer product innovation, making it the perfect home for SharkNinja’s new Creative Design Hub. As a brand synonymous with forward-thinking solutions, SharkNinja’s innovation-driven team is poised to thrive in this dynamic space, drawing inspiration from the district’s storied past and its future-focused energy.

About SharkNinja

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit SharkNinja.com.

SharkNinja Contacts

Media Relations: PR@SharkNinja.com

Investor Relations: IR@SharkNinja.com

Source: SharkNinja

FAQ

When will SharkNinja (SN) open its New York Creative Design Hub?

SharkNinja plans to open its Creative Design Hub in New York City's Flatiron neighborhood in 2025.

How many jobs will SharkNinja (SN) create at its new NYC facility?

SharkNinja plans to create more than 45 roles in the initial phase, with potential for additional roles over time.

How large is SharkNinja's (SN) new NYC office space?

SharkNinja has leased over 14,000 square feet at 41 Madison Avenue in the Flatiron District.

What tax incentives did SharkNinja (SN) receive for its NYC expansion?

SharkNinja received up to $920,000 in performance-based Excelsior Jobs Program tax credits from Empire State Development.

What facilities will be included in SharkNinja's (SN) NYC Creative Design Hub?

The hub will feature a design prototyping studio, beauty studio for product testing, and dedicated spaces for content creation.

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