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Ninja Brings the Heat with David Beckham to Inter Miami CF Tailgate Where Fans Got to Experience the Ninja™ FlexFlame™ 5-in-1 Outdoor Cooking System

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SharkNinja (NYSE: SN) launched its next partnership phase with global brand ambassador David Beckham at an Inter Miami CF tailgate event on April 6, 2025. The event showcased the new Ninja™ FlexFlame™, a 5-in-1 outdoor cooking system, at Chase Stadium in Miami.

The FlexFlame™ demonstration featured the system's versatile capabilities including grilling, smoking, roasting, griddling, and pizza making. Inter Miami CF co-owner Beckham made his first in-person appearance as Ninja's ambassador at the event, where fans participated in creating restaurant-quality dishes before the Toronto match.

The Ninja™ FlexFlame™ is available for $999.99 through NinjaKitchen.com and national retailers including Home Depot and ACE Hardware.

SharkNinja (NYSE: SN) ha lanciato la sua prossima fase di partnership con l'ambasciatore globale del marchio David Beckham durante un evento tailgate dell'Inter Miami CF il 6 aprile 2025. L'evento ha presentato il nuovo Ninja™ FlexFlame™, un sistema di cottura all'aperto 5-in-1, presso lo Chase Stadium di Miami.

La dimostrazione del FlexFlame™ ha messo in evidenza le versatili capacità del sistema, tra cui grigliare, affumicare, arrostire, cuocere su piastra e fare pizze. Il co-proprietario dell'Inter Miami CF, Beckham, ha fatto la sua prima apparizione di persona come ambasciatore di Ninja all'evento, dove i fan hanno partecipato a creare piatti di qualità da ristorante prima della partita contro Toronto.

Il Ninja™ FlexFlame™ è disponibile per $999.99 su NinjaKitchen.com e presso rivenditori nazionali, tra cui Home Depot e ACE Hardware.

SharkNinja (NYSE: SN) lanzó su próxima fase de asociación con el embajador global de la marca David Beckham en un evento tailgate del Inter Miami CF el 6 de abril de 2025. El evento presentó el nuevo Ninja™ FlexFlame™, un sistema de cocina al aire libre 5 en 1, en el Chase Stadium de Miami.

La demostración del FlexFlame™ mostró las versátiles capacidades del sistema, que incluyen asar a la parrilla, ahumar, asar, cocinar en plancha y hacer pizzas. Beckham, co-propietario del Inter Miami CF, hizo su primera aparición en persona como embajador de Ninja en el evento, donde los aficionados participaron en la creación de platos de calidad de restaurante antes del partido contra Toronto.

El Ninja™ FlexFlame™ está disponible por $999.99 a través de NinjaKitchen.com y minoristas nacionales como Home Depot y ACE Hardware.

SharkNinja (NYSE: SN)는 2025년 4월 6일 인터 마이애미 CF 테일게이트 이벤트에서 글로벌 브랜드 앰배서더 David Beckham과의 다음 파트너십 단계를 시작했습니다. 이 이벤트는 마이애미의 체이스 스타디움에서 새로운 Ninja™ FlexFlame™, 5-in-1 야외 요리 시스템을 선보였습니다.

FlexFlame™ 시연에서는 그릴, 훈제, 로스트, 그리들, 피자 만들기 등 시스템의 다재다능한 기능이 소개되었습니다. 인터 마이애미 CF의 공동 소유주인 베컴은 이벤트에서 닌자의 앰배서더로서 첫 번째 대면 출연을 했으며, 팬들은 토론토 경기 전에 레스토랑 품질의 요리를 만드는 데 참여했습니다.

Ninja™ FlexFlame™은 $999.99에 NinjaKitchen.com 및 Home Depot, ACE Hardware와 같은 전국 소매점을 통해 구매할 수 있습니다.

SharkNinja (NYSE: SN) a lancé sa prochaine phase de partenariat avec l'ambassadeur mondial de la marque David Beckham lors d'un événement tailgate de l'Inter Miami CF le 6 avril 2025. L'événement a présenté le nouveau Ninja™ FlexFlame™, un système de cuisson extérieur 5-en-1, au Chase Stadium de Miami.

La démonstration du FlexFlame™ a mis en avant les capacités polyvalentes du système, y compris le grillage, le fumage, le rôtissage, la cuisson sur plaque et la fabrication de pizzas. Beckham, co-propriétaire de l'Inter Miami CF, a fait sa première apparition en personne en tant qu'ambassadeur de Ninja lors de l'événement, où les fans ont participé à la création de plats de qualité restaurant avant le match contre Toronto.

Le Ninja™ FlexFlame™ est disponible pour $999.99 sur NinjaKitchen.com et chez des détaillants nationaux tels que Home Depot et ACE Hardware.

SharkNinja (NYSE: SN) startete seine nächste Partnerschaftsphase mit dem globalen Markenbotschafter David Beckham bei einem Tailgate-Event des Inter Miami CF am 6. April 2025. Die Veranstaltung präsentierte das neue Ninja™ FlexFlame™, ein 5-in-1 Outdoor-Kochsystem, im Chase Stadium in Miami.

Die Demonstration des FlexFlame™ zeigte die vielseitigen Möglichkeiten des Systems, darunter Grillen, Räuchern, Braten, Grillen und Pizzabacken. Beckham, Mitbesitzer des Inter Miami CF, trat bei der Veranstaltung erstmals persönlich als Botschafter von Ninja auf, wo die Fans an der Zubereitung von Restaurantqualität-Gerichten vor dem Spiel gegen Toronto teilnahmen.

Der Ninja™ FlexFlame™ ist für $999.99 über NinjaKitchen.com und nationale Einzelhändler wie Home Depot und ACE Hardware erhältlich.

Positive
  • Launch of new premium product (FlexFlame) expanding product portfolio
  • Strategic partnership with high-profile brand ambassador David Beckham
  • Premium pricing point at $999.99 suggests healthy profit margins
  • Multiple distribution channels including major retailers Home Depot and ACE Hardware
Negative
  • High price point ($999.99) may limit mass market adoption

Global brand ambassador showcases versatile outdoor cooking to fans, demonstrating how one powerhouse unit delivers premium grilling, smoking, roasting, griddling and pizza making

NEEDHAM, Mass.--(BUSINESS WIRE)-- SharkNinja, Inc. (NYSE: SN), a global product design and technology company, kicked off its next phase in their partnership with global brand ambassador, David Beckham, on Sunday, April 6, 2025, at an Inter Miami CF tailgate. Ninja ignited the flame at the pre-game event by showing fans how to master outdoor grilling on the recently launched 5-in-1 cooking system, Ninja™ FlexFlame™.

David Beckham attends Ninja Kitchen’s Tailgate to celebrate the launch of FlexFlame™, a 5-in-1 outdoor cooking system, ahead of the Inter Miami CF Match at Chase Stadium on April 6, 2025. Photo credit: James Turner

David Beckham attends Ninja Kitchen’s Tailgate to celebrate the launch of FlexFlame™, a 5-in-1 outdoor cooking system, ahead of the Inter Miami CF Match at Chase Stadium on April 6, 2025. Photo credit: James Turner

The atmosphere at Chase Stadium in Miami came alive as passionate Inter Miami CF supporters, known as “La Familia,” gathered for an unforgettable pre-match experience. Fans didn't just watch the Ninja FlexFlame in action—they participated in creating restaurant-quality dishes as the versatile outdoor cooking system grilled, smoked, roasted, griddled and fired up perfect pizzas ahead of the Toronto showdown. Guests enjoyed curated meals created by the FlexFlame and Inter Miami CF co-owner David Beckham joined the festivities.

Combining his culinary passion with his love for soccer, Beckham made a special appearance at the pre-match event to champion Ninja's groundbreaking FlexFlame™ launch. The revolutionary outdoor cooking system transforms how cooking enthusiasts create meals. This moment marked David Beckham's first in-person event as Ninja's global ambassador, spotlighting the innovative all-in-one cooking solution.

"It’s great to be here at Inter Miami with my partners SharkNinja, bringing together two of my favorite passions – futbol and great food,” said David Beckham.

The Ninja™ FlexFlame™ is now available for $999.99 on NinjaKitchen.com and can be found at national retailers including Home Depot and ACE Hardware.

About SharkNinja

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.

SharkNinja Contacts

Public Relations: PR@sharkninja.com

Investor Relations: IR@sharkninja.com

Source: SharkNinja

FAQ

How much does the Ninja FlexFlame 5-in-1 outdoor cooking system (SN) cost?

The Ninja FlexFlame costs $999.99 and is available on NinjaKitchen.com, Home Depot, and ACE Hardware.

What are the 5 cooking functions of the new Ninja FlexFlame system?

The Ninja FlexFlame offers grilling, smoking, roasting, griddling, and pizza making capabilities in one unit.

When did David Beckham make his first appearance as Ninja's brand ambassador?

Beckham made his first in-person appearance as Ninja's brand ambassador on April 6, 2025, at an Inter Miami CF tailgate event.

Where was the Ninja FlexFlame (SN) launch event held?

The launch event was held at Chase Stadium in Miami during an Inter Miami CF pre-game tailgate.
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