Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling
SharkNinja (NYSE: SN) has launched TurboBlade™, positioned as the most powerful bladeless fan in the market, priced at $249.99. The innovative product features multi-directional blades with 360-degree cooling coverage, reaching up to 80ft at maximum speed.
Key features include:
- Ten speed settings with specialized modes (Sleep Mode, BreezeBoost™, Natural Breeze Mode)
- AirBlanket™ Mode for quiet, widespread cooling
- Dust Defense™ technology for easy maintenance
- Adjustable telescoping pole
- Available in Dove White and Charcoal finishes
The product is currently available on SharkClean.com with planned nationwide retail rollout in Spring and international launch in 2025. The company aims to address common consumer complaints about traditional fans, including noise levels, aesthetics, and cooling power.
SharkNinja (NYSE: SN) ha lanciato TurboBlade™, posizionato come il ventilatore senza pale più potente sul mercato, al prezzo di 249,99 $. Il prodotto innovativo presenta pale multidirezionali con copertura di raffreddamento a 360 gradi, raggiungendo fino a 80 piedi alla massima velocità.
Le caratteristiche principali includono:
- Dieci impostazioni di velocità con modalità specializzate (Modalità Notte, BreezeBoost™, Modalità Brezza Naturale)
- Modalità AirBlanket™ per un raffreddamento silenzioso e diffuso
- Tecnologia Dust Defense™ per una facile manutenzione
- Palo telescopico regolabile
- Disponibile nelle finiture Bianco Dove e Charcoal
Il prodotto è attualmente disponibile su SharkClean.com con un lancio previsto nei negozi a livello nazionale in primavera e un lancio internazionale nel 2025. L'azienda mira a risolvere le comuni lamentele dei consumatori sui ventilatori tradizionali, inclusi i livelli di rumore, l'estetica e la potenza di raffreddamento.
SharkNinja (NYSE: SN) ha lanzado TurboBlade™, posicionado como el ventilador sin aspas más potente del mercado, con un precio de 249,99 $. Este producto innovador cuenta con aspas multidireccionales y una cobertura de enfriamiento de 360 grados, alcanzando hasta 80 pies a máxima velocidad.
Las características clave incluyen:
- Diez configuraciones de velocidad con modos especializados (Modo de Sueño, BreezeBoost™, Modo Brisa Natural)
- Modo AirBlanket™ para un enfriamiento silencioso y generalizado
- Tecnología Dust Defense™ para un fácil mantenimiento
- Palo telescópico ajustable
- Disponible en acabados Blanco Paloma y Carbón
El producto está actualmente disponible en SharkClean.com con un lanzamiento minorista nacional planeado para la primavera y un lanzamiento internacional en 2025. La empresa busca abordar las quejas comunes de los consumidores sobre los ventiladores tradicionales, incluidos los niveles de ruido, la estética y la potencia de enfriamiento.
SharkNinja (NYSE: SN)는 시장에서 가장 강력한 블레이드 없는 팬인 TurboBlade™를 출시했으며, 가격은 $249.99입니다. 이 혁신적인 제품은 360도 냉각 범위를 갖춘 다방향 날개를 특징으로 하며, 최대 속도에서 80피트까지 도달합니다.
주요 특징은 다음과 같습니다:
- 전문 모드가 포함된 10단계 속도 설정 (수면 모드, BreezeBoost™, 자연 바람 모드)
- 조용하고 넓은 냉각을 위한 AirBlanket™ 모드
- 쉬운 유지 관리를 위한 Dust Defense™ 기술
- 조절 가능한 텔레스코픽 기둥
- 다브 화이트와 차콜 마감으로 제공
제품은 현재 SharkClean.com에서 구매 가능하며, 봄에 전국 소매점에서 출시될 예정이며, 2025년에는 국제 출시가 예정되어 있습니다. 이 회사는 전통적인 팬에 대한 소비자들의 일반적인 불만 사항인 소음 수준, 미적 요소 및 냉각 성능을 해결하는 것을 목표로 하고 있습니다.
SharkNinja (NYSE: SN) a lancé TurboBlade™, positionné comme le ventilateur sans pale le plus puissant du marché, au prix de 249,99 $. Ce produit innovant est doté de pales multidirectionnelles offrant une couverture de refroidissement à 360 degrés, atteignant jusqu'à 80 pieds à pleine vitesse.
Les caractéristiques clés incluent:
- Dix réglages de vitesse avec des modes spécialisés (Mode Sommeil, BreezeBoost™, Mode Brise Naturelle)
- Mode AirBlanket™ pour un refroidissement silencieux et diffus
- Technologie Dust Defense™ pour un entretien facile
- Poteau télescopique réglable
- Disponible en finitions Blanc Colombe et Charbon
Le produit est actuellement disponible sur SharkClean.com, avec un déploiement prévu dans le commerce de détail à l'échelle nationale au printemps et un lancement international en 2025. L'entreprise vise à répondre aux plaintes courantes des consommateurs concernant les ventilateurs traditionnels, y compris les niveaux de bruit, l'esthétique et la puissance de refroidissement.
SharkNinja (NYSE: SN) hat TurboBlade™ auf den Markt gebracht, das als der leistungsstärkste bladeless Ventilator auf dem Markt positioniert ist und zum Preis von 249,99 $ erhältlich ist. Das innovative Produkt verfügt über multidirektionale Klingen mit 360-Grad-Kühlabdeckung und erreicht bei maximaler Geschwindigkeit bis zu 80 Fuß.
Zu den Hauptmerkmalen gehören:
- Zehn Geschwindigkeitsstufen mit speziellen Modi (Schlafmodus, BreezeBoost™, natürlicher Brisenmodus)
- AirBlanket™-Modus für leises, weitreichendes Kühlen
- Dust Defense™-Technologie für eine einfache Wartung
- Verstellbarer Teleskopstange
- Erhältlich in den Ausführungen Dove White und Charcoal
Das Produkt ist derzeit auf SharkClean.com erhältlich, mit einem geplanten landesweiten Einzelhandelsstart im Frühling und einem internationalen Launch im Jahr 2025. Das Unternehmen zielt darauf ab, häufige Verbraucherbeschwerden über traditionelle Ventilatoren, einschließlich Geräuschpegel, Ästhetik und Kühlleistung, zu beheben.
- Product innovation in growing home cooling market
- Premium pricing at $249.99 suggests strong margins
- Planned international expansion in 2025
- Building on successful entry into fan category from previous year
- High price point may limit mass market adoption
- Significant competition in mature fan market
- initial distribution through direct sales channel
Insights
SharkNinja's launch of the TurboBlade™ represents a strategic expansion of their cooling product portfolio following their initial entry into the fan category last year. The $249.99 price point positions this as a premium offering, significantly above traditional tower fans but competitive within the high-end bladeless segment dominated by Dyson.
The product addresses specific consumer pain points with traditional fans - coverage, noise, aesthetics, and cooling power - while incorporating proprietary features like AirBlanket™ Mode and BreezeBoost™ that create meaningful differentiation. The multi-directional capability and 360-degree coverage are technically significant innovations that solve the common problem of needing multiple fans.
From a business perspective, this launch follows SharkNinja's established playbook of entering established categories with disruptive, feature-rich alternatives at competitive price points. The planned international expansion in 2025 signals confidence in the product's market potential beyond North America.
The timing ahead of summer buying season in the Northern Hemisphere maximizes sales potential for 2025, while the premium positioning should yield higher margins compared to the company's core product lines. This represents a meaningful product innovation that strengthens SharkNinja's position in the growing home environment category.
SharkNinja's new TurboBlade™ launch strategically expands their addressable market in the premium home cooling segment. The $249.99 price point creates an attractive margin opportunity compared to typical fans that retail for $50-150, potentially enhancing the company's product mix and average selling price.
This launch aligns with SharkNinja's established growth strategy of category disruption through innovation. The company has successfully employed this approach across multiple home appliance categories, driving consistent revenue growth. The premium pricing suggests this product could contribute positively to margin expansion if it achieves material sales volume.
The expansion into high-end cooling products diversifies SharkNinja's revenue streams beyond their core kitchen and cleaning appliances. The planned international rollout in 2025 further expands the total addressable market and creates additional growth vectors.
While the immediate financial impact is difficult to quantify without sales projections, this product reinforces SharkNinja's innovation capabilities and potentially strengthens their competitive position against premium players like Dyson. The company's ability to continuously refresh product lines with innovative features has historically translated to strong consumer adoption and revenue growth, suggesting this launch could positively impact the company's performance in the home environment category.
This latest innovation revolutionizes the tower and box fan market, giving consumers endless new ways to cool off with a powerful, sleek design
Shark introduces TurboBlade™, revolutionizing the tower and box fan market and giving consumers endless new ways to cool off with a powerful, sleek design. (Photo: Business Wire)
As an award-winning brand who entered and disrupted the fan category last year, Shark is evolving its portfolio with this groundbreaking innovation that addresses consumers’ frustrations for the need of multiple fans to cool their home, as well as the noise, eyesore aesthetic, and limited cooling power of traditional tower and box fans. This pioneering solution addresses concerns without compromise, covering every corner of the home, providing high-speed, and ultra-quiet cooling in a beautiful design that’s first to the market. With limitless customizations to cater to various lifestyles and scenarios, the product features:
- Multi-directional blades that you can pivot and twist to cool 360-degrees of coverage, spanning up to 80ft at the highest speed.
- Ten different speeds based on preference including Sleep Mode, which mutes chimes, dims lights, and optimizes fan speed for restful sleep; BreezeBoost™, for a burst of powerful airflow; and Natural Breeze Mode, which gently randomizes airflow to simulate natural wind.
- AirBlanket™ Mode delivers ultra quiet cooling power for widespread, horizontal coverage – ideal for sleeping.
- Wipe-clean, Dust Defense™ for easy cleaning and long-term power optimization.
- Telescoping pole that’s adjustable in size to cater to various occurrences (i.e., sleeping, home gym, activities).
- Aesthetically pleasing, sleek design and beautiful finishes to fit a variety of home decor including the modern style consumers are seeking to have in their homes.
“We heard the everyday challenges consumers had with existing tower fans, such as noise and aesthetic, and knew immediately we had to deliver a better solution,” said Neil Shah, Chief Commercial Officer at SharkNinja. “TurboBlade™ delivers the next generation of cooling power and sets a new innovation standard for the fan category with endless customization options to fit all their cooling needs. We can’t wait for our customers to experience this incredible fan. It’s truly a beautifully designed modern product that looks incredible in the home and delivers amazing power without the noise.”
This powerful innovation goes beyond the traditional tower fan with cutting-edge performance that outpaces competitors, along with a sleek modern design that’s based on consumer preferences. The TurboBlade’s premium and thin model fits comfortably in any space, featuring a telescoping pole that adjusts based on height preference. Available in chic neutral tones like Dove White and Charcoal that complement any household aesthetic, the TurboBlade™ is the one-shop solution that fits any style.
The Shark TurboBlade™ is now available for
*vs. Bladeless Fan market as of Jan 21, 2025.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250304613261/en/
Investor Relations: IR@sharkninja.com
Public Relations: PR@sharkninja.com
Source: SharkNinja
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