South Korea’s Digital Economy Now Covered by Similarweb

Rhea-AI Summary

Similarweb enhances its digital analytics capabilities by introducing a new filter for activity in South Korea, expanding its market analysis tools for customers seeking insights specific to this region. This enhancement allows users to analyze traffic and engagement across websites and apps, supported by 24 months of historical data for websites and 15 months for apps. Senior Vice President Uri Snyder highlighted South Korea's significance as the fourth largest economy in Asia and noted a 14% year-over-year digital growth in the fashion and apparel industry, positioning it as the second-highest globally.

Positive

• Introduction of South Korea filter in Similarweb's tools enhances analytics capabilities.
• 24 months of historical data for websites and 15 months for apps increases market analysis depth.
• South Korea is the fourth largest economy in Asia and 13th largest globally by GDP.
• Fashion and apparel industry in South Korea saw a 14% YoY digital growth, the second-highest globally.

Negative

• None.

In addition to viewing global online activity, companies seeking insights on digital market share can now filter for activity from within the Republic of Korea

SINGAPORE--(BUSINESS WIRE)-- Similarweb’s monitoring of the digital world now includes the ability for business leaders and market analysts to focus specifically on activity from within South Korea.

Similarweb’s customers use its tools to analyze markets, investments, business opportunities and more using data about traffic and engagement with websites and apps, worldwide and filtered for more than 200 countries – with the Republic of Korea now joining that list.

“Our clients from around the world, and particularly the APAC region, have been clamoring for data on the South Korea market for some time, and I’m pleased to say we’ve put in the work to deliver high-quality data about this critical market,” said Uri Snyder, Senior Vice President for APAC at Similarweb. “South Korea is the fourth largest economy in Asia and the 13th largest in the world by GDP, not to mention the sixth largest for e-commerce.”

The Republic of Korea country filter now appears on the drop-down list for Similarweb tools including Web Market Analysis, Website Analysis, Segment Analysis, Company Analysis, and App Analysis (Premium). Coverage is being introduced with 24 months of historical data for websites and 15 months for apps. Similarweb is currently expanding coverage of APAC.

“Understanding market dynamics, digital strategies, and digital performance of established players and disruptors in Korea can create amazing growth opportunities,” Snyder said. “For example, we can see that the Fashion and Apparel industry in South Korea achieved an approximate YoY digital growth rate of +14%, which is the second-highest globally for this category, trailing only India. Imagine what your company can achieve with a better understanding of where growth is occurring in the digital world – and how your company is performing in comparison with its competitors.”

For a free trial, visit similarweb.com.

About Similarweb

Similarweb is the most trusted platform for understanding online behavior, used by millions of people every day to create insights and strengthen their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more here: https://www.similarweb.com/corp/about/

View source version on businesswire.com: https://www.businesswire.com/news/home/20230316005709/en/

Press

David F. Carr

david.carr@similarweb.com

Source: Similarweb

FAQ

What new feature did Similarweb introduce regarding the South Korean market?

Similarweb has added a filter for South Korean activity in its digital analytics tools, allowing in-depth market analysis.

How much historical data does Similarweb provide for South Korea?

Similarweb offers 24 months of historical data for websites and 15 months for apps for South Korea.

What is the significance of South Korea's economy as mentioned in the press release?

South Korea is the fourth largest economy in Asia and the thirteenth largest globally by GDP.

What was the year-over-year digital growth rate for South Korea's fashion and apparel industry?

The fashion and apparel industry in South Korea achieved a year-over-year digital growth rate of approximately 14%.