Similarweb Unveils App Intelligence, Redefining Digital Intelligence with Unified Web and App Insights
Similarweb (NYSE: SMWB) has launched its new App Intelligence solution, integrating web and mobile app analytics into a unified platform. The solution tracks over 4 million iOS and Android apps across 58 countries, providing comprehensive digital performance insights and user engagement data.
The platform offers key features including rich app insights through advanced machine learning, detailed app usage metrics, audience demographics, and technographic data covering 99% of top-charted apps. The development is enhanced by Similarweb's acquisition of 42matters, strengthening their app intelligence capabilities.
According to Or Offer, Similarweb Founder and CEO, the solution addresses the growing demand for accurate digital intelligence as companies expand their digital presence across web and mobile platforms, offering a 360-degree market view of competitors' digital footprint.
Similarweb (NYSE: SMWB) ha lanciato la sua nuova soluzione di App Intelligence, integrando analisi web e di app mobili in un'unica piattaforma. La soluzione tiene traccia di oltre 4 milioni di app iOS e Android in 58 paesi, fornendo approfondimenti completi sulle performance digitali e dati di coinvolgimento degli utenti.
La piattaforma offre funzionalità chiave, tra cui approfondimenti dettagliati sulle app tramite avanzati algoritmi di machine learning, metriche di utilizzo delle app, dati demografici del pubblico e dati tecnografici che coprono il 99% delle app più popolari. Lo sviluppo è potenziato dall'acquisizione di 42matters da parte di Similarweb, che rafforza le loro capacità di intelligenza sulle app.
Secondo Or Offer, Fondatore e CEO di Similarweb, la soluzione risponde alla crescente domanda di intelligenza digitale accurata mentre le aziende espandono la loro presenza digitale su piattaforme web e mobili, offrendo una vista a 360 gradi della presenza digitale dei concorrenti.
Similarweb (NYSE: SMWB) ha lanzado su nueva solución de App Intelligence, integrando análisis web y de aplicaciones móviles en una plataforma unificada. La solución rastrea más de 4 millones de aplicaciones iOS y Android en 58 países, proporcionando información completa sobre el rendimiento digital y datos de participación de los usuarios.
La plataforma ofrece características clave que incluyen información detallada sobre aplicaciones a través de aprendizaje automático avanzado, métricas de uso de aplicaciones, datos demográficos de la audiencia y datos tecnográficos que cubren el 99% de las aplicaciones más populares. El desarrollo se ve potenciado por la adquisición de 42matters por parte de Similarweb, fortaleciendo sus capacidades de inteligencia de aplicaciones.
Según Or Offer, Fundador y CEO de Similarweb, la solución aborda la creciente demanda de inteligencia digital precisa a medida que las empresas expanden su presencia digital en plataformas web y móviles, ofreciendo una visión de 360 grados de la huella digital de los competidores.
Similarweb (NYSE: SMWB)는 웹 및 모바일 앱 분석을 통합한 새로운 앱 인텔리전스 솔루션을 출시했습니다. 이 솔루션은 58개국에서 400만 개 이상의 iOS 및 Android 앱을 추적하여 디지털 성과 통찰력과 사용자 참여 데이터를 제공합니다.
플랫폼은 고급 머신 러닝을 통한 풍부한 앱 통찰력, 상세한 앱 사용 메트릭, 청중 인구 통계 및 상위 차트 앱의 99%를 포함하는 기술 데이터와 같은 주요 기능을 제공합니다. 이 개발은 Similarweb의 42matters 인수에 의해 강화되어 앱 인텔리전스 기능을 강화합니다.
Or Offer, Similarweb의 창립자이자 CEO에 따르면, 이 솔루션은 기업이 웹 및 모바일 플랫폼에서 디지털 존재를 확장함에 따라 정확한 디지털 인텔리전스에 대한 증가하는 수요를 해결하며, 경쟁자의 디지털 발자국에 대한 360도 시장 전망을 제공합니다.
Similarweb (NYSE: SMWB) a lancé sa nouvelle solution d'App Intelligence, intégrant les analyses web et des applications mobiles sur une plateforme unifiée. La solution suit plus de 4 millions d'applications iOS et Android dans 58 pays, fournissant des informations complètes sur la performance numérique et des données d'engagement des utilisateurs.
La plateforme offre des fonctionnalités clés, notamment des informations détaillées sur les applications grâce à un apprentissage automatique avancé, des métriques d'utilisation des applications, des données démographiques du public et des données technographiques couvrant 99 % des applications les plus populaires. Le développement est renforcé par l'acquisition de 42matters par Similarweb, qui renforce ses capacités d'intelligence des applications.
Selon Or Offer, Fondateur et PDG de Similarweb, la solution répond à la demande croissante d'intelligence numérique précise alors que les entreprises étendent leur présence numérique sur les plateformes web et mobiles, offrant une vue à 360 degrés de l'empreinte numérique des concurrents.
Similarweb (NYSE: SMWB) hat seine neue App Intelligence-Lösung eingeführt, die Web- und Mobile-App-Analysen in einer einheitlichen Plattform integriert. Die Lösung verfolgt über 4 Millionen iOS- und Android-Apps in 58 Ländern und bietet umfassende Einblicke in die digitale Leistung sowie Nutzerdaten.
Die Plattform bietet wichtige Funktionen, darunter umfassende App-Einblicke durch fortgeschrittenes maschinelles Lernen, detaillierte App-Nutzungsmetriken, demografische Daten des Publikums und technografische Daten, die 99 % der meistgecharteten Apps abdecken. Die Entwicklung wird durch die Übernahme von 42matters durch Similarweb verstärkt, wodurch deren App-Intelligence-Fähigkeiten gestärkt werden.
Laut Or Offer, Gründer und CEO von Similarweb, adressiert die Lösung die wachsende Nachfrage nach präziser digitaler Intelligenz, während Unternehmen ihre digitale Präsenz auf Web- und Mobilplattformen ausweiten und eine 360-Grad-Marktsicht auf den digitalen Fußabdruck der Wettbewerber bieten.
- Expanded market coverage to 4M+ apps across 58 countries
- Enhanced capabilities through 42matters acquisition
- Comprehensive technographic coverage of 99% of top-charted apps
- Integration of web and app analytics in a single platform
- None.
Insights
Similarweb's launch of App Intelligence represents a significant strategic evolution that addresses a critical gap in the digital analytics market. By unifying web and app data analysis, the company has positioned itself at the intersection of two essential digital channels, creating a more comprehensive view of the digital landscape than either standalone solution could provide.
The integration of 42matters' technology following that acquisition demonstrates effective M&A execution - too often companies acquire capabilities that remain siloed rather than fully integrated into the core offering. This unified approach creates differentiated value in an increasingly crowded analytics market.
The coverage of 4+ million apps across 58 countries indicates substantial data scale, which typically creates network effects and competitive moats in the analytics business. Each additional data point improves the overall value proposition, creating a virtuous cycle for customer retention and expansion.
For Similarweb, this product expansion addresses the mobile-first shift many businesses have undergone, potentially opening new customer segments while deepening relationships with existing clients through expanded use cases. The technology stack visibility (app technographics) adds particular value for B2B companies analyzing competitive technology adoption patterns.
This launch effectively transforms Similarweb from a web-centric intelligence platform to a truly comprehensive digital intelligence provider - a distinction that should strengthen their competitive positioning against both legacy web analytics providers and newer mobile-only intelligence platforms.
Empowering businesses to navigate the digital landscape with comprehensive, cross-platform analytics.
“As companies expand their digital presence—whether through mobile apps alone or a combination of apps and websites—the demand for fresh, accurate, and easy-to-understand digital intelligence is more crucial than ever," explained Or Offer, Similarweb Founder and CEO. "Similarweb offers a 360-degree market view into your competitors’ digital footprint, which gives you a leg up. The combined power of seeing how businesses are performing across the app and web continuum makes our data offering unique and extremely valuable to large and small brands alike.”
In an era where mobile applications are central to consumer engagement, businesses require integrated insights to stay competitive. Similarweb's App Intelligence addresses this need by combining web and app analytics into a single platform, enabling organizations to uncover cross-platform opportunities and make data-driven decisions with confidence.
Key benefits of Similarweb's App Intelligence include:
- Comprehensive Coverage: Similarweb now tracks more than 4 million iOS and Android apps in 58 countries, covering both established and emerging markets, with historical data included for a broader perspective.
- Rich and Reliable App Insights: Rich data sources and advanced machine learning provide access to rankings, downloads, app usage and engagement, retention, audience demographics, audience interests, ratings and reviews.
- Unified App and Web Insights: Similarweb seamlessly combines web and app analytics, providing companies with a complete view of their digital market landscape, accessible through an intuitive platform, API, or custom data feeds.
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Outstanding App Technographics: App Intelligence reveals the technologies powering the world’s leading apps—covering the most up-to-date data for
99% of apps in the top charts, from payment providers to game development tools.
The development of App Intelligence is bolstered by Similarweb's recent acquisition of 42matters, a prominent app intelligence provider. The integration of 42matters' advanced solutions enhances Similarweb's ability to deliver comprehensive insights into app performance, user engagement, and technology stacks, empowering businesses to optimize their digital strategies.
The introduction of App Intelligence advances Similarweb’s mission of providing the most complete coverage of digital performance to help companies improve their competitive position in the digital economy.
About Similarweb
Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.
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Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision made or action taken by any third party based in whole or in part on such data, reports, and materials.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250312719826/en/
Press:
David F. Carr
Similarweb
david.carr@similarweb.com
Investors:
Rami Myerson
Similarweb
rami.myerson@similarweb.com
Source: Similarweb Ltd.
FAQ
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