Similarweb Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report
Similarweb has been recognized as a leader in the Modern Marketing Data Stack 2025 report by Snowflake, the AI Data Cloud company. The report highlights technologies used by Snowflake customers to leverage the AI Data Cloud for marketing and advertising purposes. Similarweb was recognized in the Enrichment & Hygiene category for its ability to enrich data sets with digital market data.
The report analyzes usage patterns from approximately 9,800 Snowflake customers as of April 2024, identifying 10 technology categories important for building marketing data stacks. It emphasizes three core factors: AI, data gravity, and privacy, which are reshaping the marketing landscape.
Similarweb's recognition as a leader in the Enrichment category underscores its importance in adding digital market intelligence to analyses. The company's participation in Snowflake's ecosystem aligns with its Data-as-a-Service strategy, enabling joint customers to integrate Similarweb data with other sources on Snowflake's AI Data Cloud.
Similarweb è stata riconosciuta come leader nel report Modern Marketing Data Stack 2025 di Snowflake, l'azienda del Cloud Dati AI. Il report mette in evidenza le tecnologie utilizzate dai clienti di Snowflake per sfruttare il Cloud Dati AI a fini di marketing e pubblicità. Similarweb è stata riconosciuta nella categoria Enrichment & Hygiene per la sua capacità di arricchire i set di dati con informazioni sul mercato digitale.
Il report analizza i modelli di utilizzo di circa 9,800 clienti di Snowflake a partire dall'aprile 2024, identificando 10 categorie tecnologiche importanti per la costruzione di stack di dati di marketing. Sottolinea tre fattori principali: AI, gravità dei dati e privacy, che stanno rimodellando il panorama del marketing.
Il riconoscimento di Similarweb come leader nella categoria Enrichment evidenzia la sua importanza nell'aggiungere intelligenza di mercato digitale alle analisi. La partecipazione dell'azienda all'ecosistema di Snowflake si allinea con la sua strategia di Data-as-a-Service, consentendo ai clienti comuni di integrare i dati di Similarweb con altre fonti nel Cloud Dati AI di Snowflake.
Similarweb ha sido reconocida como líder en el informe Modern Marketing Data Stack 2025 de Snowflake, la compañía de Cloud de Datos AI. El informe destaca las tecnologías utilizadas por los clientes de Snowflake para aprovechar el Cloud de Datos AI con fines de marketing y publicidad. Similarweb fue reconocida en la categoría Enrichment & Hygiene por su capacidad para enriquecer conjuntos de datos con información del mercado digital.
El informe analiza los patrones de uso de aproximadamente 9,800 clientes de Snowflake a partir de abril de 2024, identificando 10 categorías tecnológicas importantes para construir pilas de datos de marketing. Se enfatizan tres factores clave: AI, gravedad de datos y privacidad, que están remodelando el panorama de marketing.
El reconocimiento de Similarweb como líder en la categoría de Enrichment subraya su importancia en agregar inteligencia de mercado digital a los análisis. La participación de la compañía en el ecosistema de Snowflake se alinea con su estrategia de Data-as-a-Service, permitiendo a los clientes conjuntos integrar los datos de Similarweb con otras fuentes en el Cloud de Datos AI de Snowflake.
시밀러웹은 AI 데이터 클라우드 회사인 스노우플레이크의 모던 마케팅 데이터 스택 2025 보고서에서 리더로 인정받았습니다. 이 보고서는 스노우플레이크 고객이 마케팅 및 광고 목적을 위해 AI 데이터 클라우드를 활용하는 데 사용하는 기술을 강조합니다. 시밀러웹은 디지털 시장 데이터를 활용하여 데이터 세트를 풍부하게 하는 능력으로 Enrichment & Hygiene 카테고리에서 인정받았습니다.
이 보고서는 2024년 4월 기준으로 약 9,800명의 스노우플레이크 고객의 사용 패턴을 분석하며, 마케팅 데이터 스택 구축에 중요한 10개의 기술 카테고리를 식별합니다. 보고서는 마케팅 환경을 재구성하는 세 가지 핵심 요소인 AI, 데이터 중력 및 프라이버시를 강조합니다.
Enrichment 카테고리에서의 시밀러웹의 리더 인식은 분석에 디지털 시장 인텔리전스를 추가하는 데 있어 그 중요성을 강조합니다. 이 회사의 스노우플레이크 생태계 참여는 데이터 서비스로서의 전략과 일치하며, 공동 고객이 스노우플레이크의 AI 데이터 클라우드에서 다른 소스와 시밀러웹 데이터를 통합할 수 있도록 합니다.
Similarweb a été reconnue comme un leader dans le rapport Modern Marketing Data Stack 2025 de Snowflake, la société du Cloud de Données AI. Le rapport met en avant les technologies utilisées par les clients de Snowflake pour tirer parti du Cloud de Données AI à des fins de marketing et de publicité. Similarweb a été reconnue dans la catégorie Enrichment & Hygiene pour sa capacité à enrichir les ensembles de données avec des données de marché numérique.
Le rapport analyse les tendances d'utilisation d'environ 9,800 clients de Snowflake à partir d'avril 2024, identifiant 10 catégories technologiques importantes pour la construction de piles de données marketing. Il souligne trois facteurs clés : AI, gravité des données et confidentialité, qui redéfinissent le paysage marketing.
La reconnaissance de Similarweb en tant que leader dans la catégorie Enrichment souligne son importance dans l'ajout d'intelligence de marché numérique aux analyses. La participation de la société à l'écosystème de Snowflake s'aligne avec sa stratégie de Data-as-a-Service, permettant aux clients communs d'intégrer les données de Similarweb avec d'autres sources sur le Cloud de Données AI de Snowflake.
Similarweb wurde im Bericht Modern Marketing Data Stack 2025 von Snowflake, dem AI Data Cloud Unternehmen, als führend anerkannt. Der Bericht hebt die Technologien hervor, die von Snowflake-Kunden genutzt werden, um die AI Data Cloud für Marketing- und Werbezwecke zu nutzen. Similarweb wurde in der Kategorie Enrichment & Hygiene für seine Fähigkeit anerkannt, Datensätze mit digitalen Marktdaten anzureichern.
Der Bericht analysiert das Nutzungsverhalten von etwa 9,800 Snowflake-Kunden ab April 2024 und identifiziert 10 Technologie-Kategorien, die für den Aufbau von Marketing-Datenstapeln wichtig sind. Er betont drei Kernfaktoren: AI, Daten-Schwerpunkt und Datenschutz, die die Marketinglandschaft neu gestalten.
Die Anerkennung von Similarweb als führend in der Enrichment-Kategorie unterstreicht dessen Bedeutung bei der Ergänzung von digitalen Marktinformationen in Analysen. Die Teilnahme des Unternehmens am Snowflake-Ökosystem entspricht seiner Data-as-a-Service-Strategie und ermöglicht es gemeinsamen Kunden, Similarweb-Daten mit anderen Quellen im AI Data Cloud von Snowflake zu integrieren.
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Similarweb enables joint customers to build leading solutions on Snowflake’s AI Data Cloud that incorporate data and insights about web and app trends and comparisons
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024 and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides,” said Denise Persson, Chief Marketing Officer at Snowflake. “In combination with the Snowflake AI Data Cloud, Similarweb can help marketers make immediate tactical changes and plan longer-term strategic changes. As a leader in the Enrichment category, Similarweb allows our joint customers to stay ahead of disruptive changes in digital marketing and take full advantage of the opportunities posed by AI.”
Similarweb was identified in Snowflake’s report as a leader in the Enrichment category for adding digital market intelligence to any analysis.
“Participating in Snowflake’s ecosystem is important to Similarweb’s Data-as-a-Service strategy, and it’s wonderful that Snowflake has recognized us as a leader in its 2025 Modern Marketing Data Stack report,” said Or Offer, CEO of Similarweb. “The success of digital marketing in the AI era hinges on quality data, and data about web and app performance is an important contribution we make to the Snowflake AI Data Cloud. We encourage our joint customers to build their marketing data stacks on Snowflake’s AI Data Cloud as a way of integrating Similarweb data with other sources.”
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
About Similarweb
Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241022533385/en/
Press:
David F. Carr
Similarweb
david.carr@similarweb.com
Investors:
Rami Myerson
Similarweb
rami.myerson@similarweb.com
Source: Similarweb
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