Similarweb Announces Acquisition of 42matters, Strengthening Leadership in App Intelligence
Similarweb (NYSE: SMWB) announced the acquisition of 42matters, an app intelligence provider based in Zurich, Switzerland. This acquisition aims to enhance Similarweb's capabilities in the app analytics market, projected to reach $15.7 billion by 2028 with a 20.2% CAGR.
42matters’ solutions cover app store data, app engagement data, and mobile SDK data, enhancing Similarweb’s app intelligence offerings. This will give app owners comprehensive insights into app performance, user engagement, and technology stack comparisons.
The acquisition expands Similarweb's Data-as-a-Service catalog, leveraging 42matters' data on 12 app store platforms, 2.1 million publishers, 2,600+ SDKs, and over 20 million apps. Financial terms weren't disclosed.
- The acquisition significantly enhances Similarweb’s app intelligence capabilities.
- Projected app analytics market growth to $15.7 billion by 2028 with a CAGR of 20.2%.
- 42matters' data on 12 app stores, 2.1 million publishers, 2,600+ SDKs, and 20 million+ apps.
- Enhanced offerings to include comprehensive insights into app performance, user engagement, and tech stacks.
- None.
Insights
The acquisition of 42matters by Similarweb represents a strategic move from a financial perspective, particularly in a market expected to grow to
However, the lack of disclosed financial terms introduces an element of uncertainty. Investors should monitor how Similarweb manages the integration process and whether the acquisition translates into tangible financial performance improvements.
With the app analytics market poised to grow at a
Potential drawbacks include the challenge of seamlessly integrating new datasets and ensuring that the combined offering remains user-friendly. Additionally, the success of this acquisition will largely depend on Similarweb’s ability to effectively market the expanded capabilities and retain 42matters' existing client base during the transition.
The integration of 42matters' extensive app data, including mobile SDK information, significantly boosts Similarweb's technical capabilities. This enhancement allows app owners to gain deeper insights into competitors' tech stacks, facilitating better strategic decisions in app development and marketing. The inclusion of over 2.1 million publishers and more than 20 million apps into Similarweb’s offerings strengthens its position as a comprehensive digital intelligence provider.
However, potential integration challenges and the need for continuous innovation to keep up with rapidly evolving app technologies could pose risks. Ensuring the compatibility and seamless operation of 42matters' data within Similarweb’s existing infrastructure is important for maximizing the value of this acquisition.
Integrating 42matters’ advanced solutions across app store data, app engagement data, and mobile SDK data will significantly expand Similarweb’s app intelligence solution. The expanded app intelligence offering will provide enhanced insights for app owners into the performance of their own apps versus those of their competitors, as well as more comprehensive visibility of user engagement and technology stacks, empowering app owners to optimize their app distribution, marketing strategies and development roadmaps.
“By incorporating 42matters’ unique data and expertise, we are strengthening our app intelligence offering and also laying the foundations for further leadership and innovation in the digital intelligence market,” Similarweb CEO Or Offer said. “Our comprehensive offerings empower businesses to make smarter, data-driven decisions and dominate across all digital channels - web, mobile and app.”
42matters’ app data covers 12 app store platforms, over 2.1 million publishers, 2,600+ SDKs, and more than 20 million apps. This acquisition immediately expands the Similarweb Data-as-a-Service (DaaS) catalog, creating new opportunities for customers to leverage and integrate Similarweb Digital Data into their operation and growth strategies.
Additionally, Similarweb will leverage the expertise and know-how of the 42matters team to innovate and expand its offerings. The inclusion of mobile SDK data, in particular, will allow Similarweb to offer deeper insights into app development and usage patterns. For example, app owners will have visibility into competitors’ tech stacks, such as the use of app SDKs for integration with specific advertising channels.
“We are excited to join forces with Similarweb, a company that shares our vision for the future of app intelligence,” 42matters CEO Andrea Girardello said. “Together, we will continue to innovate and provide unparalleled insights to our customers. We will leverage our unique datasets and Similarweb’s comprehensive digital intelligence platform, enhancing our ability to serve leading brands like Comcast, Criteo, Ogury, and many more. As part of the Similarweb team, we will continue to serve our existing customers, while helping them integrate app data with web data for a more complete picture of the digital world.”
42matters will continue to operate as 42matters, a Similarweb company. Financial terms of the acquisition were not disclosed.
About Similarweb
Similarweb powers businesses to win their market with leading Digital Data. Similarweb reveals what is happening online and provides businesses with the essential digital data & analytics needed to build strategy, optimize customer acquisition and increase monetization. We empower our users to be the first to discover and capture the best business opportunities and stay alert to react instantly to emerging threats to their business. Similarweb products are easy to use and integrated into users’ workflow, powered by advanced technology, and based on comprehensive digital data.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240701311176/en/
Press:
David F. Carr
Similarweb
david.carr@similarweb.com
Investors:
Rami Myerson
Similarweb
rami.myerson@similarweb.com
Source: Similarweb Ltd.
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