Similarweb and HypeAuditor Benchmark Digital Engagement for Banking, Food & Drink, Insurance, Air Travel, and News & Media
Similarweb and HypeAuditor have released their 2024-2025 Marketing Benchmark Report, analyzing digital engagement across banking, food & drink, insurance, air travel, and news & media industries. The report examines the top 500 websites per industry, categorized as 'giants', 'challengers', and 'up & comers'.
Key findings include:
- The importance of benchmarking against competitors in the evolving digital landscape
- The impact of Google's core updates and AI-generated content on digital strategies
- The need for genuine expertise and brand credibility beyond keyword optimization
- The significance of influencer marketing, with banking influencers achieving 4-5 times higher engagement rates than brand accounts
The report aims to help businesses adapt to changing digital marketing trends and optimize their strategies in the face of AI and algorithm changes.
Similarweb e HypeAuditor hanno pubblicato il loro Rapporto di Benchmarking Marketing 2024-2025, analizzando l'engagement digitale nei settori bancario, alimentare e bevande, assicurazioni, viaggi aerei, e notizie e media. Il rapporto esamina i 500 siti web principali per settore, classificati come 'giganti', 'sfidanti' e 'novità'.
I principali risultati includono:
- L'importanza di fare benchmarking rispetto ai concorrenti nel panorama digitale in evoluzione
- L'impatto degli aggiornamenti core di Google e dei contenuti generati dall'AI sulle strategie digitali
- La necessità di una vera expertise e credibilità del marchio oltre l'ottimizzazione delle parole chiave
- Il significato del marketing degli influencer, con gli influencer bancari che ottengono tassi di engagement 4-5 volte superiori rispetto agli account di marca
Il rapporto si propone di aiutare le aziende ad adattarsi alle tendenze del marketing digitale in cambiamento e a ottimizzare le loro strategie di fronte ai cambiamenti dell'AI e degli algoritmi.
Similarweb y HypeAuditor han publicado su Informe de Referencia de Marketing 2024-2025, analizando el compromiso digital en los sectores bancario, alimentos y bebidas, seguros, viajes aéreos y noticias y medios. El informe examina los 500 sitios web principales por sector, clasificados como 'gigantes', 'retadores' y 'nuevas promesas'.
Los hallazgos clave incluyen:
- La importancia de hacer benchmarking contra los competidores en el panorama digital en evolución
- El impacto de las actualizaciones core de Google y el contenido generado por AI en las estrategias digitales
- La necesidad de una verdadera experiencia y credibilidad de marca más allá de la optimización de palabras clave
- La relevancia del marketing de influencers, con influencers del sector bancario logrando tasas de compromiso 4-5 veces superiores a las de las cuentas de marca
El informe tiene como objetivo ayudar a las empresas a adaptarse a las cambiantes tendencias del marketing digital y optimizar sus estrategias ante los cambios de AI y de algoritmos.
Similarweb와 HypeAuditor는 2024-2025 마케팅 벤치마크 보고서를 발표하며, 은행업, 식음료, 보험, 항공 여행, 뉴스 및 미디어 산업 전반의 디지털 참여를 분석했습니다. 이 보고서는 각 산업별 상위 500개 웹사이트를 '거대', '도전자', '신흥'으로 분류하여 조사합니다.
주요 발견 사항은 다음과 같습니다:
- 진화하는 디지털 환경에서 경쟁업체와의 벤치마킹 중요성
- 구글의 코어 업데이트 및 AI 생성 콘텐츠가 디지털 전략에 미치는 영향
- 키워드 최적화를 넘어서는 진정한 전문성과 브랜드 신뢰성 필요
- 인플루언서 마케팅의 중요성, 은행 분야 인플루언서들이 브랜드 계정보다 4-5배 높은 참여율을 기록합니다
이 보고서는 기업들이 변화하는 디지털 마케팅 트렌드에 적응하고 AI 및 알고리즘 변화에 맞춰 전략을 최적화할 수 있도록 도와주는 것을 목표로 합니다.
Similarweb et HypeAuditor ont publié leur Rapport de Référence Marketing 2024-2025, analysant l'engagement numérique dans les secteurs bancaire, alimentaire et boissons, assurance, voyages aériens, et nouvelles et médias. Le rapport examine les 500 meilleurs sites web par secteur, classés en tant que 'géants', 'challengers' et 'nouveaux venus'.
Les principales conclusions comprennent :
- L'importance de se référencer par rapport aux concurrents dans un paysage numérique en constante évolution
- L'impact des mises à jour essentielles de Google et du contenu généré par l'IA sur les stratégies numériques
- La nécessité d'une véritable expertise et d'une crédibilité de marque au-delà de l'optimisation des mots-clés
- La signification du marketing d'influence, les influenceurs bancaires atteignant des taux d'engagement 4 à 5 fois supérieurs à ceux des comptes de marque
Le rapport vise à aider les entreprises à s'adapter aux tendances changeantes du marketing numérique et à optimiser leurs stratégies face aux changements liés à l'IA et aux algorithmes.
Similarweb und HypeAuditor haben ihren Marketing Benchmark Bericht 2024-2025 veröffentlicht, der das digitale Engagement in den Bereichen Banken, Lebensmittel und Getränke, Versicherungen, Flugreisen sowie Nachrichten und Medien analysiert. Der Bericht untersucht die 500 besten Websites in jeder Branche, die in 'Riesen', 'Herausforderer' und 'Aufsteiger' kategorisiert sind.
Wichtige Erkenntnisse umfassen:
- Die Bedeutung des Benchmarks gegenüber Wettbewerbern in der sich wandelnden digitalen Landschaft
- Die Auswirkungen der Core-Updates von Google und von KI-generierten Inhalten auf digitale Strategien
- Die Notwendigkeit einer echten Expertise und Markenvertrauen über die Keyword-Optimierung hinaus
- Die Bedeutung des Influencer-Marketings, wobei Bankinfluencer 4-5 Mal höhere Engagement-Raten als Marken-Accounts erreichen
Der Bericht zielt darauf ab, Unternehmen dabei zu helfen, sich an die sich verändernden Trends im digitalen Marketing anzupassen und ihre Strategien angesichts von Änderungen in der KI und den Algorithmen zu optimieren.
- Collaboration between Similarweb (NYSE:SMWB) and HypeAuditor to provide comprehensive digital marketing insights
- Report covers multiple key industries, offering valuable benchmarking data
- Insights on adapting to AI-generated content and Google algorithm changes
- Highlights the effectiveness of influencer marketing in certain industries
- None.
Similarweb (NYSE:SMWB), a leading digital market intelligence company, and HypeAuditor, an influencer marketing platform for brands and agencies, today released their 2024-2025 Marketing Benchmark Report. This report showcases how digital marketing is changing at a time of AI-generated content and innovation and changes in search algorithms. Industries covered include financial services, food and beverage, media, and air travel.
The report analyzes the top 500 websites per industry, sorted by traffic size, and split into performance levels of ‘giants’ (the top ten websites), ‘challengers’ (11-100), and ‘up & comers’ (101-500), within each industry.
“Benchmarking your company against competitors is a crucial strategy for staying competitive,” said Or Offer, CEO of Similarweb. “When assessing big picture changes in the digital landscape, benchmarking provides the insights needed to optimize a brand’s digital strategy.”
Google’s recent core updates have prompted many to reevaluate their digital strategies. As the landscape shifts with the rise of AI-generated content and the introduction of Google’s AI Overviews, staying ahead requires more than just keyword optimization. Marketers must continuously benchmark their strategies against industry leaders to ensure they prioritize genuine expertise and brand credibility. In parallel, tracking trends in evolving content strategies, sustainable link-building techniques, and authentic engagement metrics is essential to remaining ahead of the competition. By benchmarking against these trends, businesses can adapt more effectively and continue to reshape digital marketing.
The benchmarking report provides metrics on digital marketing website performance from Similarweb, and influencer marketing performance based on data from Hype Auditor.
“Our contribution is to show the importance of going beyond purely digital tactics to engaging on a human level with your audience and establishing the authenticity of your brand,” HypeAuditor CEO Alex Frolov said. “For example, in banking we found that influencers achieve engagement rates four to five times higher than those of brand accounts.”
To understand the trends across five US industries – Banking, Food & Drink, Insurance, Air Travel, and News & Media – download the full report from Similarweb and HypeAuditor.
About Similarweb
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240909637554/en/
Press:
David F. Carr
Similarweb
david.carr@similarweb.com
Investors:
Rami Myerson
Similarweb
rami.myerson@similarweb.com
Source: Similarweb
FAQ
What industries does the Similarweb and HypeAuditor 2024-2025 Marketing Benchmark Report cover?
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What key finding did the report reveal about influencer marketing in banking?
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