QUEST™ PARTNERS WITH ACTOR/COMEDIAN KUMAIL NANJIANI TO LAUNCH "IT'S BASICALLY CHEATING" CAMPAIGN
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Campaign Encourages Snackers to Unlock the Power of "Cheating" with Quest
"At Quest, we aim to revolutionize snacking by flipping the macros of all the foods you love upside down, so they are big on protein, low on sugar and huge on flavor," said Stuart Heflin, General Manager and SVP, Quest Brand Marketing at Simply Good Foods. "This campaign leans into the idea that we all need a good cheat or lifehack to help make our personal quests a little easier and a lot more fun. Partnering with great comic talent like Kumail does just that to inject cheeky entertainment and cultural relevance into our brand vision."
"I discovered Quest when I was getting in shape for a role and it became my go-to snack because they have something for every craving and it's actually good for you," said actor/comedian Kumail Nanjiani. "This campaign was really fun to shoot, and I got to work and creatively collaborate with a brand that I'm truly a fan of."
Creative agency partner BBH
Starting today, new national television spots created by BBH
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colo., is a highly focused food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks and confectionery products marketed under the Atkins™ and Quest™ brands. Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with investment opportunities in the snacking space and broader food category. Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. To learn more, visit SimplyGoodFoodsCompany.com
The Quest™ brand aims to revolutionize snacking by providing products that are big on protein, low on sugar and huge on taste. The current product line is inclusive of bars, salty snacks, cookies, candy, shakes, protein powders and pizza. Quest products are available across all 50 states and in over 90 countries worldwide. To learn more, visit QuestNutrition.com.
Media Contact:
Jennifer Livingston
Director, PR & Social Media
jlivingston@simplygoodfoodsco.com
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SOURCE Simply Good Foods
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