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Quest Nutrition Delivers Category Leading Protein with the Launch of Quest™ Protein Milkshakes

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Quest Nutrition has announced the launch of its new Quest™ Protein Milkshakes, a ready-to-drink beverage line featuring an industry-leading 45 grams of protein per bottle. The new product maintains low sugar and carbohydrate content while focusing on taste quality.

This launch represents Quest's second product introduction in 2025, following the February release of Overload Bars, a protein bar line featuring toffee bits and chocolatey chunks as mix-ins.

Quest Nutrition ha annunciato il lancio dei suoi nuovi Quest™ Protein Milkshakes, una linea di bevande pronte da bere che offre un contenuto di 45 grammi di proteine per bottiglia, un primato nel settore. Il nuovo prodotto mantiene un basso contenuto di zuccheri e carboidrati, concentrandosi sulla qualità del gusto.

Questo lancio rappresenta la seconda introduzione di prodotto da parte di Quest nel 2025, dopo il rilascio di febbraio delle Overload Bars, una linea di barrette proteiche con pezzi di toffee e cioccolato come ingredienti aggiuntivi.

Quest Nutrition ha anunciado el lanzamiento de sus nuevos Quest™ Protein Milkshakes, una línea de bebidas listas para beber que cuenta con 45 gramos de proteína por botella, un récord en la industria. El nuevo producto mantiene un bajo contenido de azúcar y carbohidratos, mientras se enfoca en la calidad del sabor.

Este lanzamiento representa la segunda introducción de producto de Quest en 2025, tras el lanzamiento en febrero de las Overload Bars, una línea de barritas de proteína con trozos de toffee y chocolate como ingredientes adicionales.

퀘스트 뉴트리션은 새로운 퀘스트™ 단백질 밀크쉐이크 출시를 발표했습니다. 이 음료는 병당 45그램의 단백질을 제공하는 업계 최고 수준의 제품입니다. 새로운 제품은 저당 및 저탄수화물 함량을 유지하며 맛의 품질에 중점을 둡니다.

이번 출시로 퀘스트는 2025년 두 번째 제품을 선보이게 되었으며, 이는 2월에 출시된 오버로드 바에 이어지는 것입니다. 오버로드 바는 토피 조각과 초콜릿 덩어리를 혼합한 단백질 바 라인입니다.

Quest Nutrition a annoncé le lancement de ses nouveaux Quest™ Protein Milkshakes, une gamme de boissons prêtes à boire contenant 45 grammes de protéines par bouteille, un record dans l'industrie. Le nouveau produit maintient une faible teneur en sucre et en glucides tout en se concentrant sur la qualité du goût.

Ce lancement représente la deuxième introduction de produit de Quest en 2025, après la sortie en février des Overload Bars, une ligne de barres protéinées avec des morceaux de toffee et de chocolat comme ingrédients.

Quest Nutrition hat die Einführung seiner neuen Quest™ Protein Milkshakes angekündigt, einer trinkfertigen Getränkelinie, die branchenführende 45 Gramm Protein pro Flasche bietet. Das neue Produkt hat einen niedrigen Zucker- und Kohlenhydratgehalt und legt den Fokus auf die Geschmacksqualität.

Diese Einführung stellt die zweite Produkteinführung von Quest im Jahr 2025 dar, nach der Veröffentlichung der Overload Bars im Februar, einer Proteinriegel-Linie mit Toffee-Stückchen und schokoladigen Stückchen als Zutaten.

Positive
  • Launch of innovative product with category-leading 45g protein content
  • Second successful product launch in 2025, showing strong product development momentum
  • Strategic expansion into ready-to-drink beverage market
Negative
  • None.

Quest disrupts the Protein Shakes category with new Protein Milkshake packed with an industry leading 45 grams of protein per bottle.

DENVER, March 10, 2025 /PRNewswire/ -- Quest Nutrition announced today the launch of its latest innovation, Quest™ Protein Milkshakes, a protein-powered collection of ready-to-drink beverages, each containing a category-high 45g of protein, while minimizing sugar and carbohydrates, and delivering great taste. This marks Quest's second product launch of the year, further expanding its lineup of protein forward offerings. In February, Quest released Overload Bars, a line of protein bars containing tasty mix-ins such as toffee bits and chocolatey chunks to elevate the protein game with a sweet twist.

About Quest™ Protein Milkshakes: 

  • Features 45g of high bioavailability complete protein from ultrafiltered milk.
  • 2 grams of sugar and 4 grams or less of net carbs.
  • Delivers the rich, milkshakey indulgence you crave.
  • Available in delicious Chocolate, Vanilla and Strawberry flavors.

About Quest™ Overload Bars: 

  • 20 grams of protein, 1 gram of sugar and 4 grams or less of net carbs.
  • Loaded with crunchy mix-ins like sprinkles, chocolatey chips, cookie pieces, peanuts, toffee and more.
  • Available in decadent Sundae Funday, Chocolate Explosion and Cookie Commotion flavors.

These latest innovations have further elevated Quest Nutrition as an industry leader in creating protein forward products, that also deliver delightfully sweet and indulgent flavors with satisfying textures, making it easier than ever for fitness enthusiasts and sweet-tooth snackers to enjoy their favorite flavors.

"At Quest, we're constantly pushing the boundaries to create products that are big on protein, without compromising on flavor, as seen in our recent Bake Shop line," said Stuart Heflin, SVP and General Manager at Quest Nutrition. "And now, we're thrilled to expand on this by entering a brand-new territory with our Protein Milkshakes, offering our fans even more delicious options that fuel them with 45g of protein, the highest protein in this category on the market."

Quest™ Protein Milkshakes and Quest™ Overload Bars are available now at questnutrition.comAmazon, and retailers nationwide.

High-resolution images and product samples are available upon request. For more information visit QuestNutrition.com, or follow Quest Nutrition on Facebook, Instagram, TikTok and Pinterest.

About The Simply Good Foods Company
 The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colorado, is a consumer packaged food and beverage company that is bringing nutritious snacking with ambitious goals to raise the bar on what food can be with trusted brands and innovative products. Our product portfolio consists primarily of protein bars, ready-to-drink (RTD) shakes, sweet and salty snacks, and confectionery products marketed under the Atkins™, Quest™, and OWYN™ brands. We are a company that aims to lead the nutritious snacking movement and is poised to expand our healthy lifestyle platform through innovation, organic growth, and investment opportunities in the snacking space. To learn more, visit http://www.thesimplygoodfoodscompany.com.

The Quest™ brand aims to revolutionize snacking by providing products that are big on protein, low on sugar and huge on taste. The current product line is inclusive of bars, salty snacks, cookies, candy, shakes, protein powders and pizza. To learn more, visit QuestNutrition.com.

Media Contact
Alyssa Cordero
acordero@simplygoodfoodsco.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/quest-nutrition-delivers-category-leading-protein-with-the-launch-of-quest-protein-milkshakes-302396459.html

SOURCE Simply Good Foods USA, Inc.

FAQ

How much protein is in the new Quest Protein Milkshakes?

Quest Protein Milkshakes contain 45 grams of protein per bottle, which is a category-leading amount.

When did Quest Nutrition launch their Protein Milkshakes?

Quest Nutrition launched their Protein Milkshakes on March 10, 2025.

What other products has Quest launched in 2025?

Quest launched Overload Bars in February 2025, featuring protein bars with toffee bits and chocolatey chunks mix-ins.

What are the key features of Quest's new Protein Milkshakes?

Quest's Protein Milkshakes feature 45g of protein per bottle, low sugar and carbohydrate content, and are designed to deliver great taste.
Simply Good

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