Atkins Unveils "Atkins Way" Campaign with Rob Lowe, Highlighting New Product Innovations for Weight Wellness
Atkins, a pioneer in low-carb lifestyle, has launched the 'Atkins Way' campaign featuring Rob Lowe, alongside new product innovations. The campaign aims to offer a joyful approach to eating and freedom from dieting. New products include:
1. Atkins Strong High Protein Shakes: 30g protein, 7g prebiotic fiber, 2g net carbs
2. Coffee House Collection Latte Meal Bars: 15g protein, 2g sugar, 4 net carbs
3. Atkins Endulge Truffles: 2g net carbs per serving
4. Atkins Endulge Gummy Bears: <1g sugar, 2 net carbs
These products are designed to support weight wellness journeys and align with a balanced lifestyle.
Atkins, pioniere dello stile di vita a basso contenuto di carboidrati, ha lanciato la campagna 'Atkins Way' con Rob Lowe e nuove innovazioni di prodotto. La campagna punta a offrire un approccio gioioso all'alimentazione e libertà dalle diete. I nuovi prodotti includono:
1. Frullati Atkins Strong ad Alto Contenuto Proteico: 30g di proteine, 7g di fibra prebiotica, 2g di carboidrati netti
2. Barrette Meal Latte Coffee House Collection: 15g di proteine, 2g di zucchero, 4 carboidrati netti
3. Cioccolatini Atkins Endulge: 2g di carboidrati netti per porzione
4. Orsetti di Gummy Atkins Endulge: <1g di zucchero, 2 carboidrati netti
Questi prodotti sono progettati per supportare i percorsi di benessere del peso e si allineano con uno stile di vita equilibrato.
Atkins, pionero en el estilo de vida bajo en carbohidratos, ha lanzado la campaña 'Atkins Way' con Rob Lowe, junto con nuevas innovaciones de productos. La campaña tiene como objetivo ofrecer un enfoque alegre para comer y libertad de las dietas. Los nuevos productos incluyen:
1. Bebidas Proteicas Atkins Strong: 30g de proteína, 7g de fibra prebiótica, 2g de carbohidratos netos
2. Barritas de Comida Latte Coffee House Collection: 15g de proteína, 2g de azúcar, 4 carbohidratos netos
3. Trufas Atkins Endulge: 2g de carbohidratos netos por porción
4. Ositos de Gummy Atkins Endulge: <1g de azúcar, 2 carbohidratos netos
Estos productos están diseñados para apoyar los viajes de bienestar en el peso y se alinean con un estilo de vida equilibrado.
저탄수화물 라이프스타일의 선구자 애트킨스는 로브 로우와 함께 새로운 제품 혁신을 선보이는 캠페인 'Atkins Way'를 시작했습니다. 이 캠페인은 즐거운 식사 접근법과 다이어트에서의 자유를 제공하는 것을 목표로 합니다. 새로운 제품은 다음과 같습니다:
1. 애트킨스 스트롱 고단백 쉐이크: 30g 단백질, 7g 프리바이오틱 섬유, 2g 순 탄수화물
2. 커피 하우스 컬렉션 라떼 밀 바: 15g 단백질, 2g 설탕, 4 순 탄수화물
3. 애트킨스 엔둘지 트뤼플: 1회 제공량당 2g 순 탄수화물
4. 애트킨스 엔둘지 구미곰: <1g 설탕, 2 순 탄수화물
이 제품들은 체중 웰니스 여정을 지원하고 균형 잡힌 라이프스타일에 맞춰 설계되었습니다.
Atkins, pionnier du mode de vie faible en glucides, a lancé la campagne 'Atkins Way' avec Rob Lowe, ainsi que de nouvelles innovations produits. La campagne vise à offrir une approche joyeuse de l'alimentation et la liberté de suivre un régime. Les nouveaux produits incluent :
1. Shakes Haute Protéine Atkins Strong: 30g de protéines, 7g de fibres prébiotiques, 2g de glucides nets
2. Barres de Repas Latte Coffee House Collection: 15g de protéines, 2g de sucre, 4 glucides nets
3. Truffes Atkins Endulge: 2g de glucides nets par portion
4. Oursons Gummy Atkins Endulge: <1g de sucre, 2 glucides nets
Ces produits sont conçus pour soutenir les parcours de bien-être en matière de poids et s'alignent sur un mode de vie équilibré.
Atkins, ein Pionier des Low-Carb-Lifestyles, hat die Kampagne 'Atkins Way' mit Rob Lowe gestartet und neue Produktinnovationen vorgestellt. Die Kampagne zielt darauf ab, einen fröhlichen Ansatz für die Ernährung und Freiheit von Diäten zu bieten. Die neuen Produkte umfassen:
1. Atkins Strong High Protein Shakes: 30g Protein, 7g präbiotische Ballaststoffe, 2g Netto-Kohlenhydrate
2. Coffee House Collection Latte Meal Bars: 15g Protein, 2g Zucker, 4 Netto-Kohlenhydrate
3. Atkins Endulge Trüffel: 2g Netto-Kohlenhydrate pro Portion
4. Atkins Endulge Gummibärchen: <1g Zucker, 2 Netto-Kohlenhydrate
Diese Produkte sind darauf ausgelegt, die Gewichtswohlfühlreise zu unterstützen und mit einem ausgewogenen Lebensstil übereinzustimmen.
- Launch of new 'Atkins Way' campaign to promote a joyful approach to eating
- Introduction of Atkins Strong High Protein Shakes with 30g protein and 7g prebiotic fiber
- Release of Coffee House Collection Latte Meal Bars with 15g protein and 4 net carbs
- Introduction of low-carb, low-sugar Atkins Endulge Truffles and Gummy Bears
- Expansion of product portfolio to cater to various consumer needs in the weight wellness journey
- None.
Insights
Atkins' new "Atkins Way" campaign and product innovations represent a strategic pivot in the competitive weight management market. The introduction of Atkins Strong, targeting post-GLP-1 users, is particularly noteworthy as it taps into the growing
The diversification into coffee-infused products and low-sugar confectionery aligns with current consumer trends towards functional foods and guilt-free indulgences. However, the saturated nature of the health food market means Atkins will need to differentiate itself significantly to drive substantial growth. The campaign's success will largely depend on its ability to resonate with health-conscious consumers and convert interest into sales.
Atkins' new product line shows a commendable effort to address various nutritional needs while maintaining their low-carb ethos. The Atkins Strong High Protein Shakes with 30g of protein and 7g of prebiotic fiber offer a balanced nutritional profile that supports muscle maintenance and gut health. The inclusion of caffeine in the Coffee House Collection bars is an interesting approach to combine energy boost with nutrition, though it's essential to monitor overall caffeine intake.
The low sugar content across all new products aligns with current dietary recommendations. However, it's important to consider the long-term effects of sugar substitutes used. The emphasis on protein and fiber in these products can contribute to satiety, potentially aiding in weight management efforts. Overall, these innovations offer more options for those following a low-carb lifestyle, but as with any dietary approach, balance and individual needs should be prioritized.
The Simply Good Foods Company (NASDAQ: SMPL), Atkins' parent company, is making a strategic move with this product expansion and rebranding effort. The introduction of Atkins Strong, targeting the lucrative GLP-1 market, could potentially drive revenue growth. However, investors should note that the weight loss market is highly competitive and subject to changing consumer trends.
The company's focus on product innovation and expansion into new categories like coffee-infused bars and low-sugar confectionery demonstrates adaptability to market demands. This diversification could help mitigate risks associated with changing dietary preferences. Financially, the success of these new products will be important to watch in upcoming quarterly reports. Investors should monitor key metrics such as revenue growth, market share gains and profit margins to assess the impact of this campaign on SMPL's overall financial performance.
By implicitly and insightfully acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a delicious and joyful approach to eating. In this new campaign, Rob Lowe, who has been an Atkins advocate for more than two decades, serves as a relatable and aspirational tour guide.
Atkins Strong: Support for a Weight-Wellness Journey, the Atkins Way
Atkins Strong is a groundbreaking new line of products designed to be an ally to individuals working hard to keep the weight off following their GLP-1 journeys or to anyone trying to live healthy and increase their protein. These High Protein Shakes are a delicious way to satisfy hunger and nourish the body with the nutrients it wants and needs.
Atkins Strong High Protein Shakes offer 30 grams of protein and 7 grams of prebiotic fiber per serving, available in creamy Milk Chocolate, Vanilla, and Chocolate Peanut Butter flavors. Each are gluten-free, low-glycemic, keto-friendly and contain only 2 grams of net carbs and 1 gram of sugar per serving.
Atkins Coffee House Collection Latte Meal Bars: Barista-Approved Protein
The Coffee House Collection Latte Meal Bars are a first-of-its-kind, providing as much caffeine as a cup of coffee, while ultimately satisfying sweet cravings. Made with real coffee, bars are available in Mocha and Vanilla Latte flavors, each offering 15 grams of protein, 2 grams of sugar, 4 net carbs, and 15 grams of fiber to keep energy levels up throughout the day.
Atkins Endulge Truffles: All Truffle, Without the Trade-Offs
Atkins Endulge Truffles are a guilt-free indulgence – available in Milk and Dark Chocolate varieties, they feature a velvety ganache center, covered in a thin layer of chocolate. With only 2 grams of net carbs per serving, Atkins is the only low-carb, low-sugar truffle option on the market. Made to be enjoyed at home or on-the-go, these truffles are the perfect way to satisfy that sweet craving.
Atkins Endulge Gummy Bears: Bursting with Flavor, Not Sugar
Atkins Endulge Gummy Bears have <1g of sugar and 2 net carbs and are available in Regular and Sour varieties. These gummy bears provide a delightfully sweet and sour treat that aligns with a balanced lifestyle – the Atkins Way.
"At Atkins, we aim to meet consumers where they are at every step of their weight-wellness journey," said Ryan Thomas, Senior Vice President and General Manager of Atkins. "We hope Atkins Way will inspire and empower people to take even the smallest step in their weight-wellness journey. Thanks to a broad range of delicious meal inspiration and the introduction of Atkins Strong – now more than ever – we have something for everyone!"
"Atkins Way isn't just a diet, it's a lifestyle," says Rob Lowe. "It has completely changed my approach to eating well. It's about really enjoying what you eat while feeling your best. I'm thrilled to have the opportunity to continue to spread this message with the world."
Atkins Strong High Protein Shakes, Atkins Coffee House Collection Latte Meal Bars, Atkins Endulge Truffles and Atkins Endulge Gummy Bears are available now in select retailers, including Shop.Atkins.com.
For more information, please contact:
Laurie Shulman Derousseau
MSL Group
laurie.shulmanderousseau@mslgroup.com
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colo., is a highly-focused food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks and confectionery products marketed under the Atkins™, OWYN™, and Quest™ brands Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with investment opportunities in the snacking space and broader food category. Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Please visit http://www.thesimplygoodfoodscompany.com.
About the Atkins™ Brand
Over the past 50 years, the Atkins brand has become an iconic American brand rooted in the nutritional principles of reduced sugar and carbohydrates, with optimal protein and good fats. Grounded in science and more than 100 clinical studies, the Atkins lifestyle has helped millions of people achieve their personal weight management and health goals. Atkins portfolio of products includes nutritional bars, ready-to-drink shakes, confectionary treats, and snacks to support the Atkins lifestyle, with free access to all of our tools, such as the website, 1600+ recipes, meal planner, mobile app, community forums, and more. Atkins products are available online at Atkins.com, through e-commerce, and in more than 43,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit www.atkins.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/atkins-unveils-atkins-way-campaign-with-rob-lowe-highlighting-new-product-innovations-for-weight-wellness-302237523.html
SOURCE Simply Good Foods USA, Inc.
FAQ
What new products has Atkins (SMPL) introduced in its 'Atkins Way' campaign?
How much protein do the new Atkins Strong High Protein Shakes contain?
Who is the celebrity spokesperson for Atkins' new 'Atkins Way' campaign?
What are the key features of Atkins' new Coffee House Collection Latte Meal Bars?
