SmartMetric Says the Driver for the Adoption of Safer Biometric Credit Cards Is Clear With 67% of Americans Being Afraid of Becoming a Victim of Identity Theft and 47% Americans Find Identity Theft Worse Than Murder
SmartMetric, Inc. (OTCQB: SMME) reveals consumer concern about credit card fraud, with 67% of US residents fearing identity theft more than violent crime. Their research shows nearly 70% of credit card users are willing to pay $69 for a biometric credit card. These cards employ fingerprint recognition for secure contact and contactless transactions, enhancing security for card issuers. The technology is self-powered, usable in any payment scenario, and developed in-house. This innovation positions SmartMetric to potentially transform the credit card industry.
- 67% of Americans prioritize fear of identity theft over other crimes.
- 70% of credit card users willing to pay $69 for biometric security.
- Biometric cards offer a new secure payment paradigm, improving safety for users.
- Self-powered technology allows usage across all payment scenarios.
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SmartMetric’s own commissioned consumer research found that due to the extremely high concern by consumers regarding credit card fraud nearly
The SmartMetric independent research shows that biometric based credit cards such as the SmartMetric fingerprint credit card is a new paradigm for the credit card industry. A product that consumers are willing to pay for in order to feel safer with the card in their wallets.
The SmartMetric Biometric fingerprint activated credit and debit cards are both contact and contactless cards that work across all existing card readers including ATM's. The use of a person’s fingerprint touching a small surface mounted sensor on the card initiates an instantaneous scan of the user’s fingerprint, matching their fingerprint with their pre-stored fingerprint inside their card. A positive fingerprint match in less than the blink of an eye turns the user’s card on as they reach to insert or pass it over a card reader.
Securing contactless credit and debit cards with a person’s biometrics is a game changer in the contactless payments card world according to SmartMetric. Allowing card issuing banks to now provide a totally secure contactless card product that can only be used by the real card holder. This dramatically changes the risk for card issuers who have had to have low transaction limits on contactless cards due to the ease of use by fraudsters who have acquired a lost of stolen card.
It has taken us a great deal of engineering and time to perfect our contactless card technology inside the card whereby the card's contactless radio transmission is only activated to work with a contactless card reader following the card holder’s positive fingerprint scan. The biometric credit card holder’s fingerprint is stored inside the card and by simply touching a sensor on the card's surface, in less than a quarter of a second the user’s fingerprint is scanned, matched and then and only then will the card work in a contact or contactless card reader or ATM.
The other major advantage of the SmartMetric biometric card technology is that it is self-powered. That means that the card does not have to be inserted into a card reader for it to work. This feature allows the SmartMetric card to be used at all card payment situations including in restaurants that take the card to the checkout to process the payment.
SmartMetric is a USA based company with sales and marketing partnerships in Latin America, Europe the United States. Engineering of the biometric card electronics is done in-house and is the owned intellectual property of the company.
To view the SmartMetric Biometric Card please follow this link - Video of the SmartMetric Biometric Card. To view the company website: www.smartmetric.com
Safe Harbor Statement: Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Also such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, if we are unable to access the capital necessary to fund current operations or implement our plans for growth; changes in the competitive environment in our industry and the markets where we operate; our ability to access the capital markets; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements. Investors and security holders are urged to carefully review and consider each of SmartMetric Inc. public filings with the SEC, including but not limited to, if applicable, Annual Reports on Form 10-K, proxy statements, Current Reports on Form 8-K and Quarterly Reports on Form 10-Q.
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FAQ
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