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SMOORE INTL HLDGS ADR (SMHRY) is a global leader in atomization technology solutions, with a focus on innovation and excellence in the vaping industry. SMOORE, along with its subsidiary VAPORESSO, has garnered over 130 international awards for its cutting-edge products, such as XROS 3, LUXE X, ARMOUR, and COSS, showcasing their commitment to quality and technology. In 2023, VAPORESSO received recognition from esteemed organizations and media outlets, solidifying its position as a pioneer in open-system vaping devices. The company's strategic collaborations, like SMOORE ODM+, and participation in premier trade shows like Total Product Expo (TPE24), highlight its dedication to pushing industry boundaries and delivering top-notch vaping experiences.
DOJO, powered by VAPORESSO, showcased groundbreaking vaping products at TPE 2025 in Las Vegas. The company unveiled the iMate Series, the world's first all-category compatible platform, and the PIXEL 25000, featuring innovative gravity sensor and dual-pixel screen technology.
The iMate Series offers universal compatibility with various pod types, including refillable, disposable, and 0% Nic.-prefilled pods. The flagship iMate X 20K features a 400mAh standalone battery, magnetic sliding rail mechanism, and a combined 1300mAh battery capacity. Users can potentially save up to 52 batteries annually through its reusable design.
The PIXEL 25000 introduces unique features including gravity interaction and a dual-pixel screen interface, setting new standards in the disposable vape market. Both products reflect DOJO's commitment to innovation, user experience, and environmental sustainability.
VAPORESSO has launched significant anti-counterfeit initiatives in response to market disruption caused by fake products and substandard compatible pods. The company has already conducted over 10 anti-counterfeit operations globally, including a notable crackdown on an illegal workshop in Henan Province, China, and resolved various trademark infringement cases.
The company's efforts have led to the dismantling of illegal manufacturing operations, stopping counterfeit pod distribution, and shutting down infringing online platforms. Moving forward, VAPORESSO plans to enhance its monitoring and enforcement against counterfeit websites and illegal distributors, encouraging partners and customers to report suspicious products through their dedicated anti-counterfeit email channel.
VAPORESSO has launched its PURE POWER FOR ALL global ECO-Empowerment initiative, featuring two key components: the ECO NANO SOLAR and the PURE POWER ACTION movement. The ECO NANO SOLAR is the industry's first solar-powered open-system vape, made from 70% eco-conscious materials with a modular design for extended product life. Its solar panel achieves high light-to-electricity efficiency and is over 80% biodegradable.
The PURE POWER ACTION movement combines online engagement through interactive activities with real-world implementation of clean energy solutions in vape stores globally. The initiative aims to promote sustainable practices in the vaping industry while fostering community engagement through the Pure Living Proposal and measuring progress via the Pure Power Level system.
VAPORESSO has announced its Global ECO-Empowerment Initiative – PURE POWER FOR ALL, demonstrating its commitment to sustainability in the vaping industry. The initiative features the introduction of ECO NANO SOLAR, the industry's first solar-powered open-system concept vape, featuring a fully recyclable structure.
The company plans to implement a green energy project in retail stores across North America by 2025, in partnership with key retailers. The initiative includes both online and offline activities, integrating websites, communities, and e-commerce platforms to promote environmental awareness and sustainable practices in the vaping sector.
VAPORESSO celebrated its 9th anniversary with a global campaign titled 'Pushing the Envelope', aligning with its brand essence of 'Move Beyond Ordinary'. The campaign featured collaborations with extreme sports athletes and coincided with the launch of the XROS 4 NANO. VAPORESSO showcased its product line, including LUXE XR MAX and GEN MAX, each tied to an extreme sport. The campaign included an inspiring promotional video, an interactive online wall, and the 818 challenge encouraging fans to share stories of overcoming limits.
VAPORESSO hosted a beach party in Nice, France, featuring extreme sports performances and product showcases. The anniversary celebration reinforced VAPORESSO's commitment to innovation and excellence in the vaping industry, positioning it as a global pioneer ready to continue pushing boundaries.
VAPORESSO has showcased its commitment to innovation, reliability, and style by securing significant wins at the Vapouround MENA Awards 2024. The ARMOUR MAX was awarded Best Mod, while the XROS 4 was the runner-up for Best Open Pod. The brand also won for Best Branding and Marketing. The awards ceremony was part of the World Vape Show 2024 in Dubai, where VAPORESSO collaborated with DELICIU and DOJO. The XROS 4 and XROS 4 Mini were featured prominently, highlighting their advanced features like the upgraded COREX 2.0 technology for enhanced flavor and longer pod lifespan. Founded in 2015, VAPORESSO continues to lead the vaping industry, embodying its core values in every endeavor.