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SMOORE INTL HLDGS ADR (SMHRY) is a global leader in atomization technology solutions, with a focus on innovation and excellence in the vaping industry. SMOORE, along with its subsidiary VAPORESSO, has garnered over 130 international awards for its cutting-edge products, such as XROS 3, LUXE X, ARMOUR, and COSS, showcasing their commitment to quality and technology. In 2023, VAPORESSO received recognition from esteemed organizations and media outlets, solidifying its position as a pioneer in open-system vaping devices. The company's strategic collaborations, like SMOORE ODM+, and participation in premier trade shows like Total Product Expo (TPE24), highlight its dedication to pushing industry boundaries and delivering top-notch vaping experiences.
VAPORESSO has announced its Global ECO-Empowerment Initiative – PURE POWER FOR ALL, demonstrating its commitment to sustainability in the vaping industry. The initiative features the introduction of ECO NANO SOLAR, the industry's first solar-powered open-system concept vape, featuring a fully recyclable structure.
The company plans to implement a green energy project in retail stores across North America by 2025, in partnership with key retailers. The initiative includes both online and offline activities, integrating websites, communities, and e-commerce platforms to promote environmental awareness and sustainable practices in the vaping sector.
VAPORESSO celebrated its 9th anniversary with a global campaign titled 'Pushing the Envelope', aligning with its brand essence of 'Move Beyond Ordinary'. The campaign featured collaborations with extreme sports athletes and coincided with the launch of the XROS 4 NANO. VAPORESSO showcased its product line, including LUXE XR MAX and GEN MAX, each tied to an extreme sport. The campaign included an inspiring promotional video, an interactive online wall, and the 818 challenge encouraging fans to share stories of overcoming limits.
VAPORESSO hosted a beach party in Nice, France, featuring extreme sports performances and product showcases. The anniversary celebration reinforced VAPORESSO's commitment to innovation and excellence in the vaping industry, positioning it as a global pioneer ready to continue pushing boundaries.
VAPORESSO has showcased its commitment to innovation, reliability, and style by securing significant wins at the Vapouround MENA Awards 2024. The ARMOUR MAX was awarded Best Mod, while the XROS 4 was the runner-up for Best Open Pod. The brand also won for Best Branding and Marketing. The awards ceremony was part of the World Vape Show 2024 in Dubai, where VAPORESSO collaborated with DELICIU and DOJO. The XROS 4 and XROS 4 Mini were featured prominently, highlighting their advanced features like the upgraded COREX 2.0 technology for enhanced flavor and longer pod lifespan. Founded in 2015, VAPORESSO continues to lead the vaping industry, embodying its core values in every endeavor.
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