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Skechers Athlete Emily Pedersen Sinks Birdie to Help Secure Team Europe Victory at 2021 Solheim Cup
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Rhea-AI Summary
Skechers has been named the official footwear supplier for both the European and U.S. teams during the Solheim Cup, with Danish golfer Emily Pedersen leading the European team to victory in Skechers GO GOLF Elite 3 footwear. The event took place at the Inverness Club in Toledo, Ohio, where Team Europe won 15-13. Skechers also provided GO RUN Supersonic footwear to support staff and officials, marking the first time they supplied both teams. With a focus on comfort and performance, Skechers aims to showcase its innovative footwear collection in the competitive golf market.
Positive
Skechers supplied footwear for both the European and U.S. teams, enhancing brand visibility.
Danish pro golfer Emily Pedersen's victory in Skechers footwear elevates brand credibility in the golf sector.
The collaboration with the Solheim Cup demonstrates Skechers' commitment to sports sponsorship, potentially attracting new customers.
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Skechers was Official Footwear Supplier for Both European and United States Teams with Skechers GO GOLF® Footwear Designs in Team Colors
LOS ANGELES--(BUSINESS WIRE)--
Either result would have been a win for Skechers, as the Comfort Technology Company™ was earlier this year named official footwear supplier for both the European and United States Solheim Cup teams—but the finish was especially exciting when Danish pro golfer and Skechers athlete Emily Pedersen sank a birdie on the 18th hole wearing Skechers GO GOLF Elite 3™ footwear. Throughout the day, she helped maintain the European women’s lead and confirm the outright win at the Inverness Club in Toledo, Ohio—the second straight Solheim Cup victory for Team Europe.
Danish pro golfer Emily Pedersen tees off in Skechers GO GOLF Elite 3™ footwear at the 2021 Solheim Cup. (Photo: Business Wire)
“While we were pulling for Team USA to take the win at home, we love that our expanded partnership with the Solheim Cup means Skechers has outfitted the European women in victory for the second time,” said David Weinberg, chief operating officer of Skechers. “As we congratulate Team Europe, it’s clear this event is a perfect showcase for our Skechers GO GOLF collection with pros like Emily Pedersen illustrating how the comfort and performance of our footwear can elevate their game. We know that fans of both teams will want to experience the innovative styles only offered by Skechers the next time they’re on the course.”
“I was happy to be in the anchor match against the same player I faced in 2017—but this time with a different outcome," said Emily Pedersen. “I had to collect myself a bit on those last three holes, and the Skechers GO GOLF shoes make it easy to get comfortable and focus on the game. In the end it felt so nice to hole that final putt and celebrate with the team—I’m so proud of them all.”
In addition to pairs of shoes for the golfers, support staff and officials were provided with Skechers GO RUN Supersonic™ style footwear in team colors, with caddies outfitted in a special waterproof version. This is the first time Skechers supplied footwear to both sides after previously sponsoring the European team in 2017 and 2019. Known for its lightweight, high-quality, stable and comfortable designs, Skechers GO GOLF has achieved prominence within the golf category alongside the brand’s award-winning running, walking and training collections.
The roster of elite golfers wearing Skechers GO GOLF on tour includes Brooke Henderson, Colin Montgomerie, and Billy Andrade. Skechers GO GOLF is available at select Skechers retail stores and skechers.com as well as select retail partners, including specialty golf pro shops.
About SKECHERS USA, Inc. Skechers (NYSE:SKX), The Comfort Technology Company based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 4,057 Company- and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
About the Solheim Cup
The Solheim Cup combines the tradition and prestige of the game of golf with passion for one’s country and continent. This biennial international match-play competition features the best U.S. players from the Ladies Professional Golf Association (LPGA) Tour and the best European players from the Ladies European Tour (LET).
The Solheim Cup is named in honor of Karsten and Louise Solheim, founders of Karsten Manufacturing Corporation, which makes PING golf equipment. In 1990, the Solheim family, in conjunction with the LPGA and the LET, developed the concept and became the title sponsor for the Solheim Cup. Today, the Global Partners of the Solheim Cup are PING, Rolex and Marathon Petroleum.
Held every two years, the event has grown into the most prestigious international women’s professional golf team event. The 2021 Solheim Cup was held at Inverness Club in Toledo, Ohio, on Sept. 4-6 with Team Europe taking a thrilling 15-13 victory. Team USA leads Team Europe 10-7 all-time in Solheim Cup competition.
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2020 and its quarterly report on Form 10-Q for the three months ended June 30, 2021. More specifically, the COVID-19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements with respect to the COVID-19 pandemic include, without limitation, Skechers’ plans in response to this pandemic. At this time, there is significant uncertainty about the COVID-19 pandemic, including without limitation, (i) the duration and extent of the impact of the pandemic, (ii) governmental responses to the pandemic, including how such responses could impact Skechers’ business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers’ actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing retail and economic environment. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
