Footballer Isco Alarcón Signs With Skechers
Skechers (SKX) has signed Spanish football star Isco Alarcón, midfielder from Real Betis Balompié, to promote its football boots line. Alarcón is already competing in the Skechers Razor 1.5 Elite, a lightweight speed boot, and will appear in marketing campaigns supporting Skechers Football.
The signing adds to Skechers' growing roster of football athletes, which includes Harry Kane from Bayern Munich and several other professional players. The company's football collection features three Elite styles including the new Electrum Pack, with the Razor and SKX_01 boots available in various configurations. The collection is available through Skechers websites, retail stores, and specialty football retailers worldwide.
Alarcón, known for his technical skills and tactical intelligence, brings significant credibility to the brand, having won five UEFA Champions League titles during his career at Real Madrid before joining Real Betis.
Skechers (SKX) ha firmato un contratto con la stella del calcio spagnolo Isco Alarcón, centrocampista del Real Betis Balompié, per promuovere la sua linea di scarpe da calcio. Alarcón sta già gareggiando con le Skechers Razor 1.5 Elite, un modello leggero e veloce, e apparirà nelle campagne pubblicitarie a sostegno di Skechers Football.
Questa firma si aggiunge al crescente roster di atleti calcistici di Skechers, che include Harry Kane del Bayern Monaco e diversi altri giocatori professionisti. La collezione di scarpe da calcio dell'azienda presenta tre stili Elite, tra cui il nuovo Electrum Pack, con le scarpe Razor e SKX_01 disponibili in varie configurazioni. La collezione è disponibile tramite i siti web di Skechers, negozi al dettaglio e rivenditori specializzati in calcio in tutto il mondo.
Alarcón, noto per le sue abilità tecniche e intelligenza tattica, porta una significativa credibilità al marchio, avendo vinto cinque titoli di UEFA Champions League durante la sua carriera al Real Madrid prima di unirsi al Real Betis.
Skechers (SKX) ha firmado con la estrella del fútbol español Isco Alarcón, mediocampista del Real Betis Balompié, para promocionar su línea de botas de fútbol. Alarcón ya está compitiendo con las Skechers Razor 1.5 Elite, una bota ligera y rápida, y aparecerá en campañas de marketing apoyando a Skechers Football.
Esta firma se suma al creciente elenco de atletas de fútbol de Skechers, que incluye a Harry Kane del Bayern de Múnich y varios otros jugadores profesionales. La colección de fútbol de la compañía presenta tres estilos Elite, incluyendo el nuevo Electrum Pack, con las botas Razor y SKX_01 disponibles en varias configuraciones. La colección está disponible a través de los sitios web de Skechers, tiendas minoristas y minoristas especializados en fútbol en todo el mundo.
Alarcón, conocido por sus habilidades técnicas e inteligencia táctica, aporta una credibilidad significativa a la marca, habiendo ganado cinco títulos de la UEFA Champions League durante su carrera en el Real Madrid antes de unirse al Real Betis.
스케쳐스 (SKX)는 스페인 축구 스타 이스코 알라콘(Real Betis Balompié의 미드필더)과 계약을 체결하여 축구화 라인을 홍보합니다. 알라콘은 이미 경량 속도 부츠인 Skechers Razor 1.5 Elite를 신고 경기에 출전하고 있으며, 스케쳐스 풋볼을 지원하는 마케팅 캠페인에 등장할 예정입니다.
이번 계약은 해리 케인(Bayern Munich)과 여러 다른 프로 선수들을 포함한 스케쳐스의 축구 선수 목록에 추가됩니다. 회사의 축구 컬렉션은 새로운 Electrum Pack을 포함한 세 가지 Elite 스타일을 특징으로 하며, Razor와 SKX_01 부츠는 다양한 구성으로 제공됩니다. 이 컬렉션은 스케쳐스 웹사이트, 소매점 및 전 세계의 전문 축구 소매점을 통해 구매할 수 있습니다.
알라콘은 그의 기술력과 전술적 지능으로 잘 알려져 있으며, 레알 마드리드에서의 경력 동안 UEFA 챔피언스 리그에서 5회의 우승을 차지한 바 있어 브랜드에 상당한 신뢰성을 제공합니다.
Skechers (SKX) a signé avec la star du football espagnol Isco Alarcón, milieu de terrain du Real Betis Balompié, pour promouvoir sa ligne de chaussures de football. Alarcón participe déjà avec les Skechers Razor 1.5 Elite, une chaussure légère et rapide, et apparaîtra dans des campagnes de marketing soutenant Skechers Football.
Cette signature s'ajoute à la liste croissante d'athlètes de football de Skechers, qui comprend Harry Kane du Bayern Munich et plusieurs autres joueurs professionnels. La collection de football de l'entreprise propose trois styles Elite, y compris le nouveau Electrum Pack, avec les chaussures Razor et SKX_01 disponibles dans différentes configurations. La collection est disponible sur les sites web de Skechers, dans les magasins de détail et chez des détaillants spécialisés en football dans le monde entier.
Alarcón, connu pour ses compétences techniques et son intelligence tactique, apporte une crédibilité significative à la marque, ayant remporté cinq titres de la Ligue des champions de l'UEFA au cours de sa carrière au Real Madrid avant de rejoindre le Real Betis.
Skechers (SKX) hat den spanischen Fußballstar Isco Alarcón, Mittelfeldspieler von Real Betis Balompié, unter Vertrag genommen, um seine Fußballschuhlinie zu bewerben. Alarcón tritt bereits mit den Skechers Razor 1.5 Elite an, einem leichten Speed-Schuh, und wird in Marketingkampagnen zur Unterstützung von Skechers Football auftreten.
Die Verpflichtung erweitert die wachsende Liste von Fußballathleten bei Skechers, zu der auch Harry Kane vom FC Bayern München und mehrere andere Profis gehören. Die Fußballkollektion des Unternehmens umfasst drei Elite-Stile, darunter das neue Electrum Pack, wobei die Razor- und SKX_01-Schuhe in verschiedenen Konfigurationen erhältlich sind. Die Kollektion ist über die Skechers-Websites, Einzelhandelsgeschäfte und spezialisierte Fußballhändler weltweit erhältlich.
Alarcón, bekannt für seine technischen Fähigkeiten und taktische Intelligenz, bringt dem Markenimage erhebliche Glaubwürdigkeit, da er während seiner Karriere bei Real Madrid fünf UEFA Champions League-Titel gewonnen hat, bevor er zu Real Betis wechselte.
- Expansion of athlete roster with high-profile football player strengthens brand presence in sports market
- Growing football boots product line with multiple styles targeting different market segments
- Increased distribution through specialty football retailers enhances market penetration
- None.
Insights
This athlete signing represents a calculated move in Skechers' broader strategy to penetrate the $7.5 billion global football boots market. While established players like Nike and Adidas command approximately 80% of market share, Skechers is methodically building credibility through strategic athlete partnerships.
The selection of Isco Alarcón is particularly shrewd for the Iberian market. Despite not being at his peak, his technical playing style aligns perfectly with Skechers' marketing emphasis on comfort and touch-focused boot design. The timing of his signing during recovery from injury creates a compelling narrative about performance and comfort that could resonate with both elite and amateur players.
This regional focus demonstrates Skechers' sophisticated market entry strategy:
- Targeting specific geographic markets with locally relevant athletes
- Building a diverse portfolio of players across different leagues and playing styles
- Leveraging the technical specifications of their boots (carbon-infused soleplate, custom last) to establish performance credibility
The expansion of their football division, which now includes three Elite styles and Academy ranges, indicates Skechers' commitment to becoming a serious contender in performance sports. This diversification from their traditional casual footwear base represents a significant long-term growth opportunity, particularly in international markets where football dominates sports retail.
Spanish League Superstar Competing in Skechers Football Boots
Real Betis Balompié midfielder Isco Alarcón signs with Skechers and now competes in Skechers Razor 1.5 Elite boots. (Photo: Business Wire)
“Football and life are played better when you feel comfortable at every step,” said Isco. “I’m very excited to be part of the Skechers family in this next chapter in my career.”
“Isco Alarcón is a great football player with a significant track record at the national level. He’s returning from an injury to his elite-level play, which is the perfect time to officially bring him onto Team Skechers,” added Txerra Díaz, Country Manager of Skechers Iberia. “We believe he fully aligns with the brand’s profile and will help players across
Francisco Román Alarcón Suárez (Benalmádena,
Alarcon adds his superstar power to the roster of talented athletes currently competing in Skechers Football boots in
The Skechers Football range spans three Elite styles for men and women including the new Electrum Pack. The Skechers Razor is a lightweight speed boot with an explosive track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsive power and agility during play. The SKX_01 is ideal for striking the ball with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the field. Both boots are available in standard low-profile with the SKX_01 also available in a high-top version.
In addition to the Elite styles, Skechers also offers a line of Academy boots perfect for all levels of play with maximized performance and comfort, as well as Youth and Kids boots for the next generation of players who want to emulate their favorite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges are available in firm ground and turf styles.
Skechers Football launched at the start of the 2023/24 season when the brand signed Bayern Munich striker Harry Kane as the first pro to compete in the boot. Skechers has since expanded its roster with several elite athletes including winger Baris Alper Yilmaz from the Turkey National Team, West Ham United and Ghana National Team winger Mohammed Kudus, Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, Nottingham Forest and Swedish National Team forward Anthony Elanga, as well as additional men’s and women’s professional athletes globally.
Beyond football, the Skechers team of elite athletes competing in the brand’s performance footwear includes basketball stars Joel Embiid, Julius Randle, Terance Mann, Josh Green, and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson; pickleball pros Tyson McGuffin and Catherine Parenteau; and Major League Baseball players Clayton Kershaw and Aaron Nola, among others.
The Skechers Football collection is available at Skechers websites, select Skechers retail stores, as well as specialty football retailers worldwide such as Fútbol Emotion in
About Skechers USA Iberia, S.L. and SKECHERS U.S.A., Inc.
Skechers USA Iberia, S.L. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® based in
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results, and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, the opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in
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Media Contact:
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Source: Skechers USA Iberia, S.L.
FAQ
What type of Skechers boots is Isco Alarcón wearing for Real Betis?
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