12th Annual Skechers Pier to Pier Friendship Walk Announces Star-studded Virtual Event to Raise $2 Million for Kids
The Skechers Pier to Pier Friendship Walk is going virtual this year, aiming to raise $2 million for kids during the COVID-19 pandemic. The event will feature celebrity performances and support from over 100 companies. Michael Greenberg, the founder, emphasized the challenges faced by students and the need for more funding to support educational efforts. With over $13 million raised historically, the event continues its tradition of assisting public schools and scholarship funds for exceptional students. Participants can register online for the October 25 event.
- Aiming to raise $2 million this year for children during COVID-19.
- Over 100 companies supporting the event, indicating strong community engagement.
- Historically raised more than $13 million for public schools and scholarships.
- None.
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--The Skechers Pier to Pier Friendship Walk is gathering virtually this year to continue its fundraising campaign for kids during the COVID-19 shutdown: aiming to raise
“The Skechers Pier to Pier Friendship Walk has always been about gathering our community to uplift our kids in the face of great obstacles—and there’s no better example of that than this year,” said Michael Greenberg, founder of the Walk. “Since the world came to a standstill, our students and teachers have faced unimaginable challenges as they have had to learn online. For children and teens, especially those with special needs, staying close with friends is important to their development, and these changes have added further stress to them and their families. Our schools and the Friendship Foundation have risen to meet these challenges, finding creative new ways to teach, care and connect—but more funding is needed to help their efforts.”
Added Greenberg: “I’m so heartened by the continued generosity of our dedicated community, sponsors and ambassadors, as well as the support we’ve received from many new celebrities now that this year’s event has gone virtual. In many ways, this is our Walk’s most important year yet.”
“We’ve been a proud sponsor of the Walk for five years—and in this difficult year, we’re more committed than ever to rally for our children,” said Dennis Sullivan, store director for Gelson's. “It’s crucial that companies like ours step up and help our kids academically, socially and emotionally. The more we give, the stronger they’ll be once the world reopens.”
Donations from the Skechers Pier to Pier Friendship Walk support The Friendship Foundation, public schools and scholarship funds for exceptional students. The Friendship Foundation currently offers one-on-one peer visits and social recreational activities online to children with special needs; typical activities include summer camps, sporting event outings and classes such as music, yoga, cooking, art and drama. The event also helps education foundations enhance schools in areas like technology, music, and science; reduce class sizes; update labs, libraries and facilities; and protect teachers’ jobs. To date, the Skechers Foundation’s national scholarship program has donated more than
Historically California’s largest event for children with special needs and education, the Skechers Pier to Pier Friendship Walk has raised more than
Additional attendees of this year’s virtual walk include celebrities like Hall of Fame baseball legend Tommy Lasorda, NBC4 investigative reporter Lolita Lopez, actor Dallas Young and singing sensation Malea Emma—with support from Ian Ziering, Jamie Redknapp and numerous YouTube and Disney network stars.
Viewers can register online at skechersfriendshipwalk.com and watch the 12th annual virtual Walk at the site on Sunday, October 25th at 10am PST. Participants can also follow the Walk on Facebook (facebook.com/SKECHERSFriendshipWalk), Instagram (instagram.com/skechersp2pwalk) and Twitter (twitter.com/SkechersP2PWalk).
In addition to media sponsor NBC4, the Skechers Pier to Pier Friendship Walk thanks all of its sponsors, including United Legwear & Apparel, The CET Foundation, Moose Toys, Kinecta Federal Credit Union, Petco Foundation, Steel Sports, Vertra, Chevron, McCarthy Construction, Dakine, Aptos Retail, CAA-GBG, Continental Development, Mattel, Marshalls, WSS, O’Melveny, Halo Life, Suntech and more than 100 other companies who have supported our children.
About Skechers Foundation
The Skechers Foundation was established to provide families around the world with the necessities and skills to succeed in life. In addition to organizing the Skechers Pier to Pier Friendship Walk, the Skechers Foundation funds tax-exempt, 501(c)(3) nonprofit organizations that provide education and job training, shoes, clothing, fitness and nutrition guidance to communities in need.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE: SKX) designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 3,615 Company- and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
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