Hostess® Celebrates the Joy of Snacking with Fresh Logo and Packaging
Hostess® has unveiled a comprehensive brand refresh, featuring a new logo and packaging design. The iconic sweet snacks maker's updated logo maintains its trademark heart while introducing a playful font style, brighter colors, and a cloud-shaped border symbolizing the light, airy quality of their products.
The refreshed packaging includes stylized typography, new product photography, and enhanced product descriptions. Consumer testing showed the new design is preferred 2:1 over the previous presentation, improving perceptions of taste and modernity. The refresh encompasses popular products like Twinkies®, Donettes®, Cupcakes, and Ding Dongs®.
This visual update is part of a broader brand strategy, with a new advertising campaign planned for the upcoming year. The development process involved extensive consumer testing and collaboration with industry partners to ensure the refresh resonates with both new and existing customers while maintaining the brand's core values.
Hostess® ha svelato un'ampia ristrutturazione del marchio, presentando un nuovo logo e un design del packaging. Il logo aggiornato dell'iconico produttore di snack dolci mantiene il suo caratteristico cuore mentre introduce uno stile di carattere giocoso, colori più vivaci e un bordo a forma di nuvola che simboleggia la leggerezza e l'aria dei loro prodotti.
Il packaging rinnovato include una tipografia stilizzata, nuove fotografie dei prodotti e descrizioni migliorate. I test dei consumatori hanno dimostrato che il nuovo design è preferito in rapporto 2:1 rispetto alla presentazione precedente, migliorando le percezioni di gusto e modernità. Il rinnovamento coinvolge prodotti popolari come Twinkies®, Donettes®, Cupcakes e Ding Dongs®.
Questo aggiornamento visivo è parte di una strategia di marca più ampia, con una nuova campagna pubblicitaria prevista per il prossimo anno. Il processo di sviluppo ha comportato ampi test sui consumatori e collaborazione con partner del settore per garantire che il rinnovamento risuoni sia con i nuovi clienti che con quelli già esistenti, mantenendo intatti i valori fondamentali del marchio.
Hostess® ha presentado una renovación integral de su marca, con un nuevo logo y diseño de empaques. El logo actualizado del icónico fabricante de snacks dulces mantiene su característico corazón mientras introduce un estilo de fuente más juguetón, colores más brillantes y un borde en forma de nube que simboliza la ligereza y aire de sus productos.
El empaque renovado incluye tipografía estilizada, nuevas fotografías de productos y descripciones mejoradas. Las pruebas de consumidores mostraron que el nuevo diseño es preferido en una relación de 2:1 sobre la presentación anterior, mejorando las percepciones de sabor y modernidad. La renovación abarca productos populares como Twinkies®, Donettes®, Cupcakes y Ding Dongs®.
Esta actualización visual es parte de una estrategia de marca más amplia, con una nueva campaña publicitaria planificada para el próximo año. El proceso de desarrollo incluyó extensas pruebas de consumidores y colaboración con socios de la industria para asegurar que la renovación resuene tanto con nuevos como con clientes existentes, manteniendo los valores centrales de la marca.
Hostess®는 새로운 로고와 포장 디자인을 특징으로 하는 종합 브랜드 리프레시를 발표했습니다. 상징적인 달콤한 스낵 제조업체의 업데이트된 로고는 유명한 하트를 유지하면서도 장난기 있는 글씨체, 밝은 색상, 그리고 그들의 제품의 가볍고 공기 같은 특성을 상징하는 구름 모양의 테두리를 도입했습니다.
리프레시된 포장은 스타일화된 타이포그래피, 새로운 제품 사진, 향상된 제품 설명을 포함합니다. 소비자 테스트 결과, 새로운 디자인이 이전 발표보다 2:1로 선호되며, 맛과 현대성에 대한 인식을 개선했습니다. 리프레시에는 Twinkies®, Donettes®, Cupcakes, Ding Dongs®와 같은 인기 제품이 포함되어 있습니다.
이 시각적 업데이트는 더 넓은 브랜드 전략의 일환으로, 내년에 예정된 새로운 광고 캠페인이 계획되어 있습니다. 개발 과정에서는 소비자 테스트와 업계 파트너와의 협력이 포함되어 리프레시가 신규 및 기존 고객 모두에게 공감을 자아내장하고 브랜드의 핵심 가치를 유지하도록 하였습니다.
Hostess® a dévoilé un rafraîchissement complet de sa marque, avec un nouveau logo et un design d'emballage. Le logo actualisé du fabricant emblématique de snacks sucrés conserve son cœur emblématique tout en introduisant une police ludique, des couleurs plus vives et une bordure en forme de nuage symbolisant la légèreté et l'air des produits.
L'emballage rafraîchi comprend une typographie stylisée, de nouvelles photographies de produits et des descriptions de produits améliorées. Les tests consommateurs ont montré que le nouveau design est préféré dans une proportion de 2:1 par rapport à la présentation précédente, améliorant les perceptions de goût et de modernité. Le rafraîchissement concerne des produits populaires comme Twinkies®, Donettes®, Cupcakes et Ding Dongs®.
Cette mise à jour visuelle fait partie d'une stratégie de marque plus large, avec une nouvelle campagne publicitaire prévue pour l'année prochaine. Le processus de développement a impliqué des tests consommateurs approfondis et une collaboration avec des partenaires de l'industrie pour garantir que le rafraîchissement résonne à la fois auprès des nouveaux clients et des clients existants, tout en préservant les valeurs fondamentales de la marque.
Hostess® hat ein umfassendes Marken-Refresh vorgestellt, das ein neues Logo und Verpackungsdesign enthält. Das aktualisierte Logo des ikonischen Herstellers von Süßigkeiten behält sein charakteristisches Herz bei, während es einen spielerischen Schriftstil, hellere Farben und einen wolkenförmigen Rand einführt, der die leichte, luftige Qualität ihrer Produkte symbolisiert.
Die erneuerte Verpackung umfasst stilisierte Typografie, neue Produktfotografie und verbesserte Produktbeschreibungen. Verbrauchertests zeigten, dass das neue Design im Verhältnis 2:1 gegenüber der vorherigen Präsentation bevorzugt wird, was die Wahrnehmung von Geschmack und Modernität verbessert. Das Refresh umfasst beliebte Produkte wie Twinkies®, Donettes®, Cupcakes und Ding Dongs®.
Dieses visuelle Update ist Teil einer umfassenderen Markenstrategie, mit einer neuen Werbekampagne, die für das kommende Jahr geplant ist. Der Entwicklungsprozess umfasste umfangreiche Verbrauchertests und die Zusammenarbeit mit Branchenpartnern, um sicherzustellen, dass das Refresh sowohl bei neuen als auch bei bestehenden Kunden Anklang findet, während die Kernwerte der Marke erhalten bleiben.
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The updated logo retains the trademark heart, reflecting that the brand's core values remain firmly intact, while offering a more playful font style and a brighter color palette. The refreshed logo design also includes a new cloud-shaped border celebrating the light and airy quality of every Hostess snack.
The refreshed product packaging features new stylized typography, updated product photography highlighting the deliciousness of each sweet baked snack and delectable product descriptions to better reflect the taste and quality consumers can only find with Hostess.
"The launch of the new logo and packaging design is an exciting way to kick off the next chapter for this great brand and introduce ourselves to new fans," said Christopher Balach, Vice President, Marketing, The J.M. Smucker Co. "When we talk to consumers about the brand, the thing we hear again and again is about the joy it brings, and we were eager to celebrate the special feeling of enjoying a favorite Hostess treat through this work."
The process to develop the new look and feel included the collaboration of a dedicated team, leveraging industry leading partners and utilizing multiple phases of consumer testing to evaluate all aspects of the refreshed presentation. These efforts resulted in the updated logo and new packaging creative that consumers prefer 2:1 to the previous presentation of the brand while enhancing perceptions around taste and modernity.
"At Hostess we talk about how we are made not manufactured – that every snack we bake is unique – and that spirit was central to the refreshed presentation," said Aundrea Graver, Director, Marketing, The J.M. Smucker Co. "One of my favorite aspects of the work are the subtle 'easter eggs' embedded in how we present the product brands. We wanted to leverage the inherent strength of the Hostess parent brand while celebrating what makes each of our sweet baked snacks distinct and we did just that."
The updated visual presentation is an initial step in the strategy to refresh the Hostess brand, including a new advertising campaign planned for the new year.
To find a retailer near you offering Hostess snacks, visit https://www.HostessCakes.com.
About The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across
The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'® restaurants.
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SOURCE The J.M. Smucker Co.
FAQ
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