Sirius XM Holdings Stock Price, News & Analysis

SiriusXM has launched a new channel called Comedy Classics dedicated to iconic stand-up comedy from the 1950s-1970s. This limited-run channel, available on channel 104, features material from legendary comedians like Bob Hope and Jackie Gleason, as well as rare stand-up highlights. The channel aims to appeal to listeners seeking nostalgia and laughter, showcasing a wealth of talent from a formative era in comedy. It is accessible via the SiriusXM app and smart home devices, enhancing subscriber engagement.

SiriusXM has announced its exclusive audio broadcasting plans for the Masters Tournament, taking place from April 5 to 11, 2021. This marks the company's first year as the exclusive broadcaster, promising extensive coverage including live play-by-play for all four rounds, behind-the-scenes interviews, and expert analysis. Various golf professionals will contribute to the programming, enhancing listener engagement. Subscribers can access this special coverage via SiriusXM radios and the app. Additionally, SiriusXM will air historical specials related to the Masters and cover other associated events.

SiriusXM has launched new artist-branded streaming channels featuring Bob Marley and LL COOL J, expanding its streaming offerings by 26 channels. These channels will explore various genres and themes relevant to the artists and their fans, enhancing the overall music experience for subscribers. Bob Marley's Tuff Gong Radio and LL COOL J's Rock The Bells Radio will focus on Soca, Afrobeats, and classic Hip Hop, respectively. This initiative aims to provide listeners with more choices and enrich SiriusXM's diverse streaming lineup.

SiriusXM is set to launch Disney Hits, a new music channel featuring iconic Disney songs from both classic and contemporary films, on March 25, 2021. Listeners can expect tracks from beloved movies like The Lion King and Frozen 2. The channel will host special hours led by celebrity guest hosts, starting with Sofia Carson on March 26. New themed hours will debut every Monday, with the first focusing on Disney Princesses on March 29. Accessible via SiriusXM radios and their app, the channel aims to enhance subscriber engagement with exclusive content.

SiriusXM and T-Mobile announced a partnership to enhance music streaming for T-Mobile customers. Starting March 23, T-Mobile users will gain exclusive access to a new Pandora experience, offering ad-free radio weekends, curated SiriusXM music stations, and early access to SiriusXM podcasts until March 2022. This collaboration aims to deliver more value to T-Mobile customers, reinforcing the companies' long-standing relationship. The offer is available through the T-Mobile Tuesdays app and includes a rich selection of podcasts across various genres.

Pandora is celebrating Women’s History Month with a virtual event, Pandora LIVE Powered By Women, featuring performances by Gwen Stefani and Jazmine Sullivan on March 30, 2021. Hosted by Hoda Kotb, the event will include a roundtable discussion with artists like Lauren Alaina and Becky G. Listeners can RSVP for free and enjoy a dedicated Pandora station highlighting women in music. The live performances will also air on various SiriusXM channels following the event, bringing attention to female artists and their contributions.

SiriusXM has appointed Greg Norman as the lead analyst for its exclusive play-by-play audio broadcasts of the Masters Tournament, scheduled from April 8-11, 2021. Norman, a World Golf Hall of Fame member, will provide insights alongside announcer Brian Katrek. This broadcast marks the first live play-by-play coverage for SiriusXM following a recent agreement for exclusive rights. Norman, who has an impressive past at the Masters with eight top-5 finishes, expressed excitement about sharing his experience with listeners.

Pandora LIVE Countdown to the GRAMMY Awards will showcase artists Haim, Brittany Howard, and CHIKA on March 11, 2021, at 9:00 PM ET. This virtual event will precede the 63rd GRAMMY Awards airing on March 14. Hosted by Harvey Mason Jr., the event will include performances and discussions. Pandora has also launched GRAMMY Awards Radio, celebrating nominees till March 31. The initiative includes interactive fan experiences, with sponsors enhancing viewer engagement. SiriusXM will re-air performances on various channels from March 12-13.