Yerbae Expands Midwest Convenience Store Presence with Casey's General Stores Authorization
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) has announced a significant retail expansion through a new partnership with Casey's General Stores, bringing its plant-based functional beverages to over 300 locations across the Midwest. The agreement will feature Yerbaé's popular 12oz SKUs, including Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist flavors.
This expansion follows Safety Shot's recent partnership with 7-Eleven, which placed its alcohol-reducing product in 300 Chicago-area stores. Both companies share facilities in Scottsdale, Arizona, and Safety Shot is in the process of acquiring Yerbaé. Casey's operates more than 2,400 convenience stores across 16 states, while 7-Eleven's global network spans 77,000 stores in 17 countries, providing significant distribution potential for both brands.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) ha annunciato un'importante espansione al dettaglio attraverso una nuova partnership con Casey's General Stores, portando le sue bevande funzionali a base vegetale in oltre 300 punti vendita nel Midwest. L'accordo prevede l'introduzione dei popolari prodotti da 12oz di Yerbaé, tra cui i gusti Mango Passionfruit, Black Cherry Pineapple e Peachy Mimosa Twist.
Questa espansione segue la recente partnership di Safety Shot con 7-Eleven, che ha inserito il suo prodotto per la riduzione dell'alcol in 300 negozi dell'area di Chicago. Entrambe le aziende condividono strutture a Scottsdale, Arizona, e Safety Shot è in procinto di acquisire Yerbaé. Casey's gestisce più di 2.400 negozi di convenienza in 16 stati, mentre la rete globale di 7-Eleven si estende su 77.000 negozi in 17 paesi, offrendo un potenziale di distribuzione significativo per entrambi i marchi.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) ha anunciado una importante expansión al por menor a través de una nueva asociación con Casey's General Stores, llevando sus bebidas funcionales a base de plantas a más de 300 ubicaciones en el Medio Oeste. El acuerdo incluirá los populares productos de 12 oz de Yerbaé, que incluyen los sabores Mango Passionfruit, Black Cherry Pineapple y Peachy Mimosa Twist.
Esta expansión sigue a la reciente asociación de Safety Shot con 7-Eleven, que colocó su producto para reducir el alcohol en 300 tiendas del área de Chicago. Ambas empresas comparten instalaciones en Scottsdale, Arizona, y Safety Shot está en proceso de adquirir Yerbaé. Casey's opera más de 2,400 tiendas de conveniencia en 16 estados, mientras que la red global de 7-Eleven abarca 77,000 tiendas en 17 países, proporcionando un potencial de distribución significativo para ambas marcas.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)는 새로운 파트너십을 통해 소매 확장을 발표하였으며, Casey's General Stores와 협력하여 중서부의 300개 이상의 매장에서 식물 기반 기능성 음료를 제공합니다. 이 협약에서는 Yerbaé의 인기 있는 12oz 제품군, 즉 Mango Passionfruit, Black Cherry Pineapple 및 Peachy Mimosa Twist 맛이 포함됩니다.
이번 확장은 Safety Shot이 7-Eleven과 최근 체결한 파트너십에 이어 이루어진 것으로, 300개의 시카고 지역 매장에서 알코올 감소 제품을 배치했습니다. 두 회사는 애리조나주 스코츠데일에 있는 시설을 공유하며 Safety Shot은 Yerbaé를 인수하는 과정에 있습니다. Casey's는 16개 주에서 2,400개 이상의 편의점을 운영하고 있으며, 7-Eleven의 전 세계 네트워크는 17개 국가에 77,000개의 매장을 가지고 있어 두 브랜드 모두에게 상당한 유통 잠재력을 제공합니다.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) a annoncé une expansion significative du détail grâce à un nouveau partenariat avec Casey's General Stores, apportant ses boissons fonctionnelles à base de plantes dans plus de 300 points de vente à travers le Midwest. L'accord mettra en avant les produits populaires de 12oz de Yerbaé, y compris les saveurs Mango Passionfruit, Black Cherry Pineapple et Peachy Mimosa Twist.
Cette expansion fait suite au récent partenariat de Safety Shot avec 7-Eleven, qui a placé son produit de réduction de l'alcool dans 300 magasins de la région de Chicago. Les deux entreprises partagent des installations à Scottsdale, Arizona, et Safety Shot est en train d'acquérir Yerbaé. Casey's exploite plus de 2 400 magasins de proximité dans 16 États, tandis que le réseau mondial de 7-Eleven s'étend sur 77 000 magasins dans 17 pays, offrant un potentiel de distribution significatif pour les deux marques.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) hat eine bedeutende Einzelhandelsexpansion durch eine neue Partnerschaft mit Casey's General Stores angekündigt, um seine pflanzenbasierten funktionalen Getränke in über 300 Standorte im Mittleren Westen zu bringen. Die Vereinbarung umfasst die beliebten 12oz Produkte von Yerbaé, darunter die Geschmäcker Mango Passionfruit, Black Cherry Pineapple und Peachy Mimosa Twist.
Diese Expansion folgt der kürzlichen Partnerschaft von Safety Shot mit 7-Eleven, die ihr alkoholreduzierendes Produkt in 300 Geschäften im Raum Chicago platziert hat. Beide Unternehmen teilen Einrichtungen in Scottsdale, Arizona, und Safety Shot ist dabei, Yerbaé zu übernehmen. Casey's betreibt über 2.400 Convenience-Stores in 16 Bundesstaaten, während das globale Netzwerk von 7-Eleven 77.000 Geschäfte in 17 Ländern umfasst und ein erhebliches Vertriebspotenzial für beide Marken bietet.
- Secured distribution agreement with Casey's General Stores for over 300 locations
- Strategic alignment with Safety Shot's 7-Eleven partnership (300 stores)
- Access to Casey's network of 2,400+ stores across 16 states for potential expansion
- Placement in high-traffic convenience store locations enhancing brand visibility
- None.
Insights
The expansion into Casey's 300 stores represents a modest distribution gain for Yerbaé, adding approximately 12.5% coverage of Casey's 2,400-store network. While this provides access to new Midwest markets, the initial rollout's scope suggests a cautious test-and-learn approach rather than an immediate game-changing distribution win. The strategic value lies in Casey's strong rural market presence, where competition from premium functional beverages may be less intense.
The synergy potential between Yerbaé and Safety Shot's 7-Eleven presence in Chicago creates an interesting regional clustering effect that could optimize logistics and marketing efficiency. However, the combined store count of ~600 locations across both partnerships remains relatively small compared to the total addressable convenience store market of over 150,000 locations in the US.
For a company with a
The functional beverage market positioning shows promise but faces execution challenges. Yerbaé's zero-sugar, plant-based formulation aligns with current consumer trends, but the selected SKUs (Mango Passionfruit, Black Cherry Pineapple, Peachy Mimosa) must compete in a highly saturated flavor space against established players like Celsius and Bang who have deeper marketing resources.
The shared manufacturing facilities between Yerbaé and Safety Shot in Scottsdale present potential operational efficiencies but also risks. Given the vastly different product types (energy drinks vs alcohol-reduction supplements), this arrangement may complicate production scheduling and quality control protocols rather than create meaningful synergies.
The counter-top display placement at 7-Eleven for Safety Shot is a valuable asset, but success will depend heavily on maintaining consistent inventory levels and strong sell-through metrics to justify premium shelf space in a category where impulse purchases drive significant volume.
SCOTTSDALE, Ariz., Jan. 21, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, today announced a significant expansion of its retail footprint through a new partnership with Casey’s General Stores, one of the largest convenience store chains in the Midwest and Great Plains regions. This agreement will bring Yerbae’s refreshing and functional beverages to over 300 Casey’s locations, marking a key milestone in Yerbae’s growth strategy.
Casey's customers across multiple Midwestern states will now have access to Yerbae's popular 12oz SKUs, including Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist. This partnership strategically positions Yerbaé to meet demand for healthier, plant-powered energy drinks within the convenience store sector.
"Partnering with Casey’s General Stores is a pivotal moment for Yerbae," said Todd Gibson, CEO and Co-Founder of Yerbaé. "Convenience stores are a crucial point of contact for consumers seeking quick, on-the-go refreshment, and this collaboration allows us to deliver our better-for-you energy drinks to a wider audience. We are excited to offer Casey's customers a delicious and natural alternative to traditional sugary options."
Founded in 1959, Casey’s General Stores operates more than 2,400 convenience stores across 16 states, serving both urban and rural communities. Renowned for its customer-centric approach and diverse product offerings, including made-from-scratch pizzas and fuel, Casey’s has established itself as a trusted provider of convenience, quality, and value.
Expanding Distribution Network Creates Synergies for Safety Shot
This expansion into Casey's builds upon Yerbaé's recent successes, including Safety Shot's Inc.’s strategic partnership with 7-Eleven. Safety Shot, which is in the process of acquiring Yerbaé, secured placement of its innovative alcohol-reducing product in 300 7-Eleven stores across the Chicago metropolitan area. Both companies share offices and manufacturing facilities in Scottsdale, Arizona.
"The strategic alignment between Yerbaé and Safety Shot is clear," said Jarrett Boon, CEO of Safety Shot. "Our shared commitment to providing consumers with innovative and convenient wellness solutions makes this expansion into Casey's particularly exciting. We believe this partnership will create valuable synergies for both brands and enhance our ability to meet the evolving needs of consumers across the Midwest."
Leveraging 7-Eleven's Global Reach
The 7-Eleven partnership, which introduced Safety Shot's alcohol-reducing product, Sure Shot, to 300 stores in the Chicago metropolitan area, is particularly significant due to the chain's extensive global footprint.
With over 77,000 stores in 17 countries, 7-Eleven provides Safety Shot with access to a massive customer base and unparalleled brand visibility. This strategic alliance leverages 7-Eleven's proven track record of successfully launching beverage brands, including notable successes like Red Bull, Bai, and Celsius. Furthermore, Safety Shot benefits from prime placement within 7-Eleven stores, with prominent counter-top displays that encourage impulse purchases and drive product awareness.
This latest distribution agreement with Casey's marks a significant step forward in Yerbaé's ongoing expansion strategy, further solidifying its position as a leader in the functional beverage market while complementing Safety Shot’s innovative crossroads across the United States.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
Contact Information:
For investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed business combination between SHOT and Yerbaé. All statements other than statements of historical facts contained in this press release, including statements regarding Pubco’s, SHOT’s or Yerbaé’s future results of operations and financial position, Pubco’s, SHOT’s and Yerbaé’s business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Pubco, SHOT and Yerbaé, and the expected value of the combined company after the transactions, are forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, the following risks relating to the proposed business combination: the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect the price of SHOT’s securities; the occurrence of any event, change or other circumstances that could give rise to the termination of the definitive agreement; the inability to complete the transactions contemplated by the definitive agreement, including due to failure to obtain approval of the shareholders of SHOT or other conditions to closing in the definitive agreement; the inability to obtain or maintain the listing of SHOT ordinary shares on Nasdaq following the business combination; the risk that the transactions contemplated by the business combination disrupt current plans and operations of SHOT as a result of the announcement and consummation of these transactions; the ability to recognize the anticipated benefits of the business combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs related to the business combination; changes in applicable laws or regulations; the possibility that Yerbaé or SHOT may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties to be identified in the Registration Statement and accompanying proxy statement/prospectus (when available) relating to the transactions, including those under “Risk Factors” therein, and in other filings with the SEC made by SHOT. Moreover, Yerbaé and SHOT operate in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s and SHOT’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. None of Yerbaé or SHOT gives any assurance that either Yerbaé or SHOT will achieve its expectations. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé and SHOT assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
How many Casey's stores will carry Yerbaé beverages in 2025?
Which Yerbaé flavors will be available at Casey's stores?
How does the Casey's partnership complement Safety Shot's distribution strategy?
What is the potential market reach through Casey's General Stores network?
