Yerbae Expands Colorado Distribution Through Eagle Rock Distributing and King Soopers, Seeking to Mirror Safety Shot’s Success in Major Supermarket Chains
Yerbaé Brands Corp. has announced a new distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage product line to King Soopers locations throughout Colorado. King Soopers, a Kroger subsidiary, is one of the largest supermarket chains in the Rocky Mountain region.
The expansion aims to mirror Safety Shot Inc.'s (Nasdaq: SHOT) success in securing distribution agreements with major supermarket chains. Safety Shot is currently in the process of acquiring Yerbaé. Eagle Rock will distribute Yerbaé's latest beverage lineup, featuring Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist flavors, all of which are zero sugar, zero calorie, non-GMO, and gluten-free.
Yerbaé Brands Corp. ha annunciato un nuovo accordo di distribuzione con Eagle Rock Distributing Company per distribuire la sua linea di bevande funzionali da 12 oz nei punti vendita King Soopers in tutto il Colorado. King Soopers, una sussidiaria di Kroger, è una delle più grandi catene di supermercati nella regione delle Montagne Rocciose.
L'espansione mira a replicare il successo di Safety Shot Inc. (Nasdaq: SHOT) nell'assicurarsi accordi di distribuzione con grandi catene di supermercati. Safety Shot è attualmente in procinto di acquisire Yerbaé. Eagle Rock distribuirà l'ultima gamma di bevande di Yerbaé, che include i gusti Mango Passionfruit, Black Cherry Pineapple e Peachy Mimosa Twist, tutti privi di zuccheri, calorie, non OGM e senza glutine.
Yerbaé Brands Corp. ha anunciado un nuevo acuerdo de distribución con Eagle Rock Distributing Company para distribuir su línea de bebidas funcionales de 12 onzas en las ubicaciones de King Soopers en todo Colorado. King Soopers, una subsidiaria de Kroger, es una de las cadenas de supermercados más grandes de la región de las Montañas Rocosas.
La expansión busca reflejar el éxito de Safety Shot Inc. (Nasdaq: SHOT) al asegurar acuerdos de distribución con importantes cadenas de supermercados. Safety Shot está en proceso de adquirir a Yerbaé. Eagle Rock distribuirá la más reciente línea de bebidas de Yerbaé, que incluye los sabores Mango Passionfruit, Black Cherry Pineapple y Peachy Mimosa Twist, todos sin azúcar, sin calorías, no OGM y sin gluten.
Yerbaé Brands Corp.는 Eagle Rock Distributing Company와 새로운 유통 계약을 체결하여 콜로라도 전역의 King Soopers 매장에서 12oz 기능성 음료 제품군을 유통한다고 발표했습니다. King Soopers는 Kroger의 자회사로 로키 마운틴 지역에서 가장 큰 슈퍼마켓 체인 중 하나입니다.
이번 확장은 Safety Shot Inc. (Nasdaq: SHOT)가 주요 슈퍼마켓 체인과 유통 계약을 체결한 성공을 반영하는 것을 목표로 하고 있습니다. Safety Shot은 현재 Yerbaé를 인수할 과정에 있습니다. Eagle Rock은 Yerbaé의 최신 음료 라인업을 유통하며, Mango Passionfruit, Black Cherry Pineapple, Peachy Mimosa Twist 맛이 포함되어 있으며, 모두 무설탕, 무칼로리, 비유전자조작, 글루텐 프리입니다.
Yerbaé Brands Corp. a annoncé un nouvel accord de distribution avec Eagle Rock Distributing Company pour distribuer sa gamme de boissons fonctionnelles de 12 oz dans les points de vente King Soopers à travers le Colorado. King Soopers, une filiale de Kroger, est l'une des plus grandes chaînes de supermarchés dans la région des Montagnes Rocheuses.
L'expansion vise à reproduire le succès de Safety Shot Inc. (Nasdaq: SHOT) dans la conclusion d'accords de distribution avec de grandes chaînes de supermarchés. Safety Shot est actuellement en train d'acquérir Yerbaé. Eagle Rock distribuera la dernière gamme de boissons de Yerbaé, comprenant les saveurs Mango Passionfruit, Black Cherry Pineapple et Peachy Mimosa Twist, toutes sans sucre, sans calories, non-OGM et sans gluten.
Yerbaé Brands Corp. hat einen neuen Vertriebsvertrag mit Eagle Rock Distributing Company angekündigt, um seine 12oz Produktlinie für funktionale Getränke an King Soopers Standorte in ganz Colorado zu vertreiben. King Soopers, eine Tochtergesellschaft von Kroger, ist eine der größten Supermarktketten in der Rocky-Mountain-Region.
Die Expansion zielt darauf ab, den Erfolg von Safety Shot Inc. (Nasdaq: SHOT) nachzuahmen, die Vertriebsverträge mit großen Supermarktketten sichern konnte. Safety Shot befindet sich derzeit im Prozess der Übernahme von Yerbaé. Eagle Rock wird die neueste Getränkeserie von Yerbaé vertreiben, die die Geschmacksrichtungen Mango Passionfruit, Black Cherry Pineapple und Peachy Mimosa Twist umfasst, die alle zuckerfrei, kalorienfrei, nicht gentechnisch verändert und glutenfrei sind.
- Secured distribution agreement with Eagle Rock Distributing for King Soopers locations in Colorado
- Expansion into major supermarket chain increases retail footprint
- Pending acquisition by Safety Shot (SHOT) provides potential growth synergies
- None.
Insights
The strategic distribution agreement between Yerbaé and Eagle Rock marks a significant milestone in the company's expansion strategy, particularly as Safety Shot, Inc. (Nasdaq: SHOT) proceeds with its acquisition plans. This partnership targets King Soopers' extensive network throughout Colorado, a market known for its health-conscious consumer base.
The distribution strategy demonstrates impressive market intelligence for several reasons:
- King Soopers, as a Kroger subsidiary, commands substantial market share in the Rocky Mountain region, providing Yerbaé immediate access to a premium retail network
- Colorado's demographic profile aligns perfectly with Yerbaé's target market - health-conscious consumers seeking clean label, functional beverages
- Eagle Rock's established distribution infrastructure can optimize supply chain efficiency and reduce logistics costs
- The timing strategically positions Yerbaé to capitalize on the growing functional beverage market, currently experiencing double-digit growth
This expansion mirrors Safety Shot's successful strategy of securing major retail partnerships, creating potential synergies post-acquisition. The parallel approach to distribution suggests a well-coordinated integration strategy between the two companies, which could accelerate market penetration and enhance operational efficiency.
The focus on zero sugar, zero calorie products with natural ingredients positions Yerbaé advantageously within the better-for-you beverage category, which has seen significant growth in retail chains. This move could substantially increase brand visibility and market share, particularly as consumer preferences continue shifting toward healthier alternatives.
The Eagle Rock distribution agreement represents a masterful execution of strategic expansion, leveraging an established distribution network that spans Colorado's key markets. The partnership's significance extends beyond mere product placement:
- Eagle Rock's full-service distribution model enables optimal inventory management and rapid response to demand fluctuations
- The distributor's experience with premium beverage brands suggests strong relationships with retailers and efficient handling of specialized products
- Coverage of major metropolitan areas (Denver, Boulder, Colorado Springs) maximizes market penetration while optimizing logistics costs
- Integration with King Soopers' supply chain infrastructure could reduce lead times and improve product availability
The distribution strategy demonstrates sophisticated market penetration tactics, particularly in targeting a region where consumer demographics align strongly with the product offering. This expansion could serve as a blueprint for future market entries, especially as Safety Shot's acquisition progresses.
The partnership's timing is particularly advantageous, coinciding with increased consumer demand for functional beverages and healthy alternatives. Eagle Rock's established presence in the region can accelerate market penetration and support rapid scaling of operations.
SCOTTSDALE, Ariz., Feb. 04, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, today announced a new distribution agreement with Eagle Rock Distributing Company (“Eagle Rock”), a full-service beverage distributor servicing retailers across Georgia and Colorado. Under the agreement, Eagle Rock will distribute Yerbae’s 12oz functional beverage product line to King Soopers locations throughout Colorado. King Soopers, a subsidiary of Kroger, is one of the largest supermarket chains in the Rocky Mountain region.
This strategic partnership comes amidst a surge in consumer demand for plant-based, better-for-you alternatives in the beverage sector. Yerbaé, with its commitment to clean ingredients and natural energy, is well-positioned to capitalize on this trend, particularly within the expansive King Soopers network.
Eagle Rock Distributing Company has been a trusted partner for premium beverage brands in Colorado, known for its commitment to quality service and extensive experience in the beverage distribution space. The company’s established network will ensure that Yerbae’s products reach King Soopers locations throughout the state, from Denver to Boulder to Colorado Springs.
“We’re extremely excited to be working with Eagle Rock Distributing,” said Todd Gibson, CEO and Co-Founder of Yerbaé. “Colorado consumers are increasingly focused on health and wellness, and Yerbae’s clean, plant-based functional beverages are the perfect fit for this market. We’ve seen strong sales in the region from other retailers, and this partnership with Eagle Rock will ensure that King Soopers customers across the state have easy access to our products. We’re confident that Eagle Rock’s local expertise and excellent service will help us grow our presence in Colorado and continue meeting the demand for healthier beverage options.”
This expansion seeks to mirror Safety Shot, Inc.’s (Nasdaq: SHOT) success, which is in the process of acquiring Yerbaé, in securing distribution agreements with major supermarket chains across the United States, including a leading chain with over 2,400 stores in 35 states and a prominent Midwestern chain with over 285 stores across eight states.
Expanding Product Availability and Empowering Consumers
Eagle Rock will be delivering Yerbae’s latest 12oz functional beverage lineup, featuring the tantalizing flavors of Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist. This expansion provides King Soopers’ customers with an even wider selection of zero sugar, zero calorie, non-GMO, and gluten-free beverages, empowering them to make healthy choices without sacrificing taste or enjoyment.
Synergies with Safety Shot and Future Growth
This distribution agreement with Eagle Rock and King Soopers reinforces Yerbaé’s commitment to expanding its retail footprint and making its products more accessible to health-conscious consumers. This strategy aligns with the approach of Safety Shot, Inc., which is in the process of acquiring Yerbaé, and its focus on securing prominent placements within both convenience stores and major supermarket chains.
“Yerbaé’s expansion into King Soopers reflects a shared vision with Safety Shot to provide consumers with convenient access to innovative and healthy beverage choices,” said Jarrett Boon, CEO of Safety Shot, Inc. “We are confident that this partnership will be mutually beneficial and contribute to the continued growth of both brands.”
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
Contact Information:
For investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. Safety Shot, Inc. is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release, including statements regarding Eagle Rock’s ability to help Yerbaé grow its presence in Colorado, Yerbaé’s ability to capitalize on growing consumer demand for plant-based, better-for-you alternatives in the beverage sector in Colorado or elsewhere, particularly within the expansive King Soopers network, Yerbaé’s and SHOT’s business strategy, prospective costs, timing and the completion and any successes derived therefrom from the proposed business combination between Yerbaé and SHOT, are all forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerbaé’s inability to grow its presence in Colorado and, in connection therewith, its ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector, the risk that the Yerbaé and SHOT transaction may not be completed in a timely manner or at all, which may adversely affect the price of Yerbaé’s securities; changes in applicable laws or regulations; the possibility that Yerbaé may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerbaé operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerbaé gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
What is the new distribution agreement announced by Yerbaé and how does it relate to SHOT stock?
How many King Soopers locations will carry Yerbaé products through the Eagle Rock distribution deal?
What product flavors will be distributed through the new Eagle Rock agreement?
How does this distribution agreement impact Safety Shot's (SHOT) market expansion strategy?
