Sure Shot, the Revolutionary Alcohol-Reducing Beverage, Launches in USA Today’s Best Grocery Store in America
Safety Shot Inc (Nasdaq: SHOT) has launched its rebranded alcohol-reducing beverage, Sure Shot, in a new 4 oz. format across 300+ locations of a leading Midwestern grocery chain. The beverage, designed to reduce blood alcohol content in as little as 30 minutes, contains B vitamins, antioxidants, electrolytes, and nootropics. The product launch is supported by a recently awarded patent and positive clinical study results. The new format and updated branding aim to enhance consumer convenience and visibility through off-shelf displays in high-traffic store locations.
Safety Shot Inc (Nasdaq: SHOT) ha lanciato la sua bevanda ripensata per la riduzione dell'alcol, Sure Shot, in un nuovo formato da 4 once in oltre 300 punti vendita di una delle principali catene di supermercati del Midwest. La bevanda, progettata per ridurre il contenuto di alcol nel sangue in appena 30 minuti, contiene vitamine del gruppo B, antiossidanti, elettroliti e nootropi. Il lancio del prodotto è supportato da un brevetto recentemente ottenuto e dai risultati positivi di uno studio clinico. Il nuovo formato e il restyling del marchio mirano a migliorare la comodità dei consumatori e la visibilità attraverso espositori in punti vendita ad alto traffico.
Safety Shot Inc (Nasdaq: SHOT) ha lanzado su bebida reformulada para reducir el alcohol, Sure Shot, en un nuevo formato de 4 oz en más de 300 ubicaciones de una importante cadena de supermercado del Medio Oeste. La bebida, diseñada para reducir el contenido de alcohol en sangre en tan solo 30 minutos, contiene vitaminas del complejo B, antioxidantes, electrolitos y nootrópicos. El lanzamiento del producto cuenta con el respaldo de una patente recientemente otorgada y resultados positivos de estudios clínicos. El nuevo formato y la actualización de la marca buscan mejorar la conveniencia y visibilidad para los consumidores a través de exhibidores en áreas de alto tráfico en las tiendas.
Safety Shot Inc (Nasdaq: SHOT)는 중서부 주요 식료품 체인의 300개 이상의 매장에서 4온스 새로운 형식의 알코올 감소 음료 Sure Shot를 출시했습니다. 이 음료는 30분 이내에 혈중 알코올 농도를 줄이도록 설계되어 있으며, B 비타민, 항산화제, 전해질 및 뇌 대체 물질을 포함합니다. 이 제품 출시는 최근에 등록된 특허와 긍정적인 임상 연구 결과로 뒷받침됩니다. 새로운 포맷과 업데이트된 브랜드는 소비자 편의성과 높은 유동 인구의 매장에서 오프셸프 디스플레이를 통해 가시성을 향상시키는 것을 목표로 합니다.
Safety Shot Inc (Nasdaq: SHOT) a lancé sa boisson repensée pour réduire l'alcool, Sure Shot, dans un nouveau format de 4 oz dans plus de 300 points de vente d'une grande chaîne de supermarchés du Midwest. La boisson, conçue pour réduire le taux d'alcool dans le sang en aussi peu que 30 minutes, contient des vitamines B, des antioxydants, des électrolytes et des nootropiques. Le lancement du produit est soutenu par un brevet récemment accordé et des résultats d'études cliniques positifs. Le nouveau format et le rebranding visent à améliorer la commodité pour les consommateurs et la visibilité grâce à des présentoirs en magasin dans des emplacements à fort trafic.
Safety Shot Inc (Nasdaq: SHOT) hat sein neu gestaltetes Getränk zur Alkoholreduzierung, Sure Shot, in einem neuen 4 oz. Format in über 300 Filialen einer führenden Supermarktkette im Mittleren Westen eingeführt. Das Getränk, das entwickelt wurde, um den Blutalkoholgehalt in nur 30 Minuten zu reduzieren, enthält B-Vitamine, Antioxidantien, Elektrolyte und Nootropika. Die Produkteinführung wird durch ein kürzlich erteiltes Patent und positive Ergebnisse klinischer Studien unterstützt. Das neue Format und das aktualisierte Branding zielen darauf ab, den Komfort und die Sichtbarkeit für die Verbraucher durch Regaldisplays in stark frequentierten Bereichen der Geschäfte zu verbessern.
- Secured distribution in 300+ locations of a major Midwestern retail chain
- Product backed by patent protection
- Positive clinical study results supporting product efficacy
- Strategic placement with off-shelf displays in high-traffic locations
- None.
Insights
The launch of Sure Shot in a major grocery chain marks a significant milestone, but several factors temper immediate revenue expectations. While the 300-store rollout provides decent initial distribution, the product faces unique market positioning challenges. The 4 oz format and impulse purchase strategy may limit pricing power and volume potential compared to traditional beverages. The alcohol-reduction category is nascent, requiring substantial consumer education and behavior change.
The USA Today recognition of the retailer adds credibility, but the unnamed chain's Midwestern focus suggests regional rather than national immediate impact. Key success metrics will include off-shelf display performance, repeat purchase rates and consumer adoption of the novel use case. The patent protection and clinical validation provide competitive advantages, but building category awareness requires significant marketing investment.
The Company's new 4 oz. format is designed to enhance social experiences while promoting responsible drinking.
JUPITER, Fla., Nov. 14, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) is proud to announce the launch of its newly rebranded and reformulated alcohol-reducing beverage, Sure Shot, now available in a convenient 4 oz. bottle at over 300 locations of the grocery chain recently voted "Best Grocery Store in America" by USA Today readers in their annual 10Best Readers' Choice Awards. This leading Midwestern retailer is renowned for its commitment to customer satisfaction and extensive product selection.
Designed to enhance social experiences while promoting responsible drinking, Sure Shot is the first beverage of its kind, specifically formulated to reduce blood alcohol content by supporting the metabolism of alcohol, while enhancing mental clarity. Its unique blend of essential B vitamins, antioxidants, electrolytes, and nootropics supports the body's natural metabolic processes to efficiently process alcohol, reducing blood alcohol content (BAC) in as little as 30 minutes. This innovative approach, backed by a recently awarded patent and positive clinical study results, positions Sure Shot as the ideal choice for health-conscious individuals who enjoy an active social life without compromising their well-being.
"Sure Shot reflects our commitment to providing consumers with innovative solutions that promote a balanced and mindful lifestyle," says Jarrett Boon, CEO of Safety Shot, Inc. "We believe that everyone should be able to enjoy social gatherings without sacrificing their well-being. Sure Shot empowers individuals to make healthier choices and feel confident in their social settings."
The new 4 oz. bottle format and updated branding provide a more convenient and recognizable product for consumers. "We've listened to our customers and responded with a product that is not only effective but also convenient and visually appealing," says Josh Wagner, Chief Revenue Officer of Safety Shot, Inc. "The strategic placement of off-shelf displays in these high-traffic stores, combined with Sure Shot's eye-catching branding and convenient 4 oz. size, is designed to capture consumer attention and drive impulse purchases. Research shows that consumers are more likely to engage with products that are prominently displayed. We're confident that Sure Shot's visual appeal and unique benefits will resonate with the shoppers."
"We are excited to expand the availability of Sure Shot and introduce this innovative product to a wider audience of health-conscious consumers," adds Boon. "We believe Sure Shot addresses a growing demand for products that promote responsible drinking and social wellness. We are confident that this expansion will contribute to our continued growth and success."
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at www.sureshot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.
Forward-Looking Statements
This press release includes certain disclosures that contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot's ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot's future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled "Risk Factors" in Safety Shot's Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.
Media and Investor Contact:
Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: shot@autumncommunications.com
Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
FAQ
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