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Safety Shot, World’s First Beverage to Reduce Blood Alcohol Content, Announces Launch of New 4-Ounce Bottles

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Safety Shot (Nasdaq: SHOT) has launched a new 4-ounce bottle version of its functional beverage aimed at reducing blood alcohol content (BAC). The smaller, portable format makes it easier for consumers to carry and use the product on the go. Safety Shot is formulated with essential B vitamins, antioxidants, electrolytes, and nootropics to boost mental clarity, energy, and mood. It is designed to support BAC metabolism in as little as 30 minutes. These new bottles will hit convenience and liquor stores across the U.S. in Q3 2024.

Positive
  • Launch of a new 4-ounce portable bottle format increases convenience for customers.
  • Safety Shot claims to reduce blood alcohol content in as little as 30 minutes, potentially offering a competitive edge.
  • Formulation includes essential B vitamins, antioxidants, electrolytes, and nootropics, appealing to health-conscious consumers.
  • Availability in convenience and liquor stores across the U.S. could boost sales and brand visibility.
Negative
  • No clinical data provided to substantiate claims of reducing blood alcohol content in 30 minutes.
  • Potential for increased competition if other brands introduce similar products.
  • Lack of financial performance data or projected sales figures for the new product launch.

Insights

The announcement of Safety Shot's new 4-ounce bottles is a strategic move to tap into the growing demand for convenient and portable wellness products. In an age where consumers value portability and ease of use, this new format could potentially widen Safety Shot's market reach. The inclusion of the product in convenience and liquor stores indicates a well-thought-out distribution strategy aimed at targeting customers precisely when they might need the product most.

It is important to note that the beverage industry is highly competitive and despite the innovative claims, Safety Shot will face challenges in gaining significant market share. The effectiveness of their marketing campaigns and the consumer's acceptance will play a important role in determining the product's success. Additionally, the notion of a beverage that reduces blood alcohol content is quite novel and carries an inherent risk of skepticism from consumers and regulatory bodies alike.

In the short term, retail investors might witness an uptick in sales and consumer interest due to the novelty factor. However, they should also be wary of potential regulatory scrutiny and the long-term sustainability of such claims. Overall, this move reflects the company's proactive approach to market trends, but it remains to be seen how well they can convert this into substantial financial returns.

The claim that Safety Shot reduces blood alcohol content by supporting its metabolism is a bold one. This should draw the attention of both consumers and regulators. The product's formulation, which includes B vitamins, antioxidants, electrolytes and nootropics, targets wellness trends, yet the specific claim about reducing blood alcohol content necessitates rigorous scientific validation.

Retail investors should be aware that while initial market enthusiasm might boost stock prices, long-term viability hinges on scientific substantiation and regulatory acceptance. If further studies confirm the product's efficacy and safety, it could revolutionize the market and offer substantial returns. However, if the claims are found lacking in credibility, it could lead to significant financial and reputational damage for the company.

From a financial perspective, the launch of the 4-ounce portable bottles could potentially drive an increase in revenue streams by appealing to a broader consumer base. The company's proactive approach to cater to the convenience trend is a positive indicator of its market adaptability. However, investors should carefully watch the company's quarterly sales reports following the Q3 launch to ascertain the actual impact on revenue.

Furthermore, the company's ability to maintain or scale production, manage costs and navigate any regulatory challenges will be key factors influencing its financial health. While the initial market reaction might be positive, sustained growth will depend on the product's market acceptance and the company’s operational efficiency.

Innovative Formula To Be Available in Portable Format for Enhanced Accessibility and Convenience

JUPITER, FL, June 03, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company), announced today the launch of its revolutionary formula in new, convenient 4-ounce bottles. Designed for easy on-the-go use, this new format ensures that customers can enjoy the benefits of Safety Shot's groundbreaking formula anytime, anywhere.

Safety Shot is a first of its kind functional beverage crafted with Essential B vitamins, antioxidants, electrolytes, and nootropics designed to boost mental clarity, energy and overall mood. Disrupting the industry and creating a category of one, Safety Shot is the world’s first beverage to reduce blood alcohol content by supporting its metabolism in as little as 30 minutes. The 4-ounce bottles are perfect for individuals with busy lifestyles who seek the same trusted benefits of Safety Shot’s original formula in more portable options.

“We are excited to offer our customers more convenient options to enjoy the benefits of Safety Shot,” said Josh Wagner, Chief Revenue Officer of Safety Shot. “Our new 4-ounce bottles are designed to fit seamlessly into any routine, ensuring that our customers can carry our revolutionary formula at ease, no matter where they are.”

The new 4-ounce bottles will be available in Q3 in convenience stores and liquor stores across the United States where Safety Shot is sold.

For more information, visit www.drinksafetyshot.com.

About Safety Shot, Inc

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Media and Investor Contact:

Autumn Communications
Jessica Weinberger
Phone: 916-677-7495
Email: shot@autumncommunications.com

Medon Michaelides
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com


FAQ

What is Safety Shot?

Safety Shot is a functional beverage that claims to reduce blood alcohol content by supporting its metabolism in as little as 30 minutes.

When will the new 4-ounce bottles of Safety Shot be available?

The new 4-ounce bottles will be available in Q3 2024.

Where can I buy the new 4-ounce bottles of Safety Shot?

They will be available in convenience stores and liquor stores across the U.S.

What ingredients are in Safety Shot?

Safety Shot contains essential B vitamins, antioxidants, electrolytes, and nootropics to boost mental clarity, energy, and mood.

How does Safety Shot claim to work?

Safety Shot claims to reduce blood alcohol content by supporting its metabolism in as little as 30 minutes.

What is the stock symbol for Safety Shot?

The stock symbol for Safety Shot is SHOT.

Safety Shot, Inc.

NASDAQ:SHOT

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Beverages - Non-Alcoholic
Perfumes, Cosmetics & Other Toilet Preparations
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United States of America
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