Safety Shot Partners with Prime CSB to Expand Distribution Into New York and New Jersey

Rhea-AI Summary

Safety Shot (Nasdaq: SHOT) announced its expansion into New York and New Jersey through a partnership with boutique broker Prime CSB. This move is part of the company's broader Northeast expansion strategy. Prime CSB, with 30 years of experience, will focus on distributing Safety Shot to Cash N Carry, wholesale distributors, specialty distributors, and independent supermarkets in the metropolitan areas of these states.

This expansion follows Safety Shot's recent distribution efforts in Las Vegas and partnerships with GoPuff and BevMo. Josh Wagner, Chief Revenue Officer, emphasized the importance of leveraging regional expertise to target key consumers as demand increases during the summer season.

Positive

• Expansion into key markets New York and New Jersey enhances brand reach.
• Partnership with experienced broker, Prime CSB, known for its personalized service.
• Targeted distribution to high-traffic retail channels like Cash N Carry and independent supermarkets.
• Alignment with broader Northeast expansion strategy, indicating strategic growth.
• Follows recent successful distributions in Las Vegas, indicating momentum.
• Increased market presence during peak summer season, potentially boosting sales.

Negative

• No specific financial gains or projections mentioned.
• Dependence on regional brokers may introduce variability in market penetration.
• Expansion costs and logistics could impact short-term profitability.
• Potential dilution of focus with rapid market expansions.

The First of Its Kind Beverage Adds Two Key Markets to Distribution as Part of Its Northeast Expansion Plan

JUPITER, FL, June 05, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company), announced today its availability throughout key market states New York and New Jersey via boutique broker, Prime CSB. Making further strides in the Company’s larger Northeast expansion plan, Prime CSB has represented some of the top candy and food manufacturers, both domestically and around the world.

Representing a key set of customers for Safety Shot, Prime CSB has a focused market in the New York and New Jersey regions. With 30 years of distribution experience, Prime CSB offers a personalized experience for agents and clients with a limited set of customers offering focused selling services for candy, beverage, and specialty products in the New York and New Jersey markets. The expansion strategy will call on Cash N Carry, wholesale distributors, specialty Distributors, as well as independent supermarkets in the New York and New Jersey metropolitan market.

“As we consistently strive to broaden our reach and impact for Safety Shot, it’s integral to lean on regional experts like Prime CSB to help find the perfect home for the brand and target key consumers,” said Josh Wagner, Chief Revenue Officer at Safety Shot. “New York and New Jersey are two high-volume regions that make up a significant part of our overarching Northeast expansion efforts. With demand on the rise and as we hit peak summer season, we’re excited to introduce Safety Shot to more consumers and provide wider access to this effective product.”

This latest expansion aligns with the brand’s comprehensive distribution rollout across the entire Northeast region and comes on the heels of its distribution announcement across Las Vegas and partnerships with GoPuff, BevMo and more.

About Safety Shot, Inc

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Media and Investor Contact:

Autumn Communications
Melissa Kanter
Phone: 201-213-3239
Email: shot@autumncommunications.com

Medon Michaelides
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com

FAQ

What is the significance of Safety Shot's expansion into New York and New Jersey?

This expansion is part of Safety Shot's larger Northeast strategy, aiming to increase brand reach and consumer access.

Who is Safety Shot partnering with for distribution in New York and New Jersey?

Safety Shot is partnering with Prime CSB, a boutique broker with 30 years of distribution experience.

What are the target distribution channels for Safety Shot in New York and New Jersey?

The target distribution channels include Cash N Carry, wholesale distributors, specialty distributors, and independent supermarkets.

How does this expansion align with Safety Shot's overall business strategy?

It aligns with the company's broader Northeast expansion plan and follows recent successful distribution efforts in Las Vegas.

Why is the timing of Safety Shot's expansion important?

The expansion coincides with the peak summer season, a time of increased demand for beverages.