Safety Shot, Inc. (Nasdaq: SHOT) Announces Strategic C-Store Plans in Los Angeles with 7-Eleven
Safety Shot (Nasdaq: SHOT) announced its strategic initiative to introduce Safety Shot, the world's first rapid alcohol reducer, into 50 targeted 7-Eleven stores in Los Angeles starting in June. This product is designed to support the metabolism of alcohol, offering a unique benefit to 7-Eleven's beer and alcohol customers. The roll-out will be managed by Launch 33 Brands Distributing, led by seasoned beverage executive Dan Courtney. Safety Shot aims to expand into over 300 7-Eleven locations across Southern California and ultimately achieve a national launch. The partnership will focus on sales, shelf placements, promotional marketing, and consumer sampling events to drive product adoption and volume per outlet.
- Introduction to 50 targeted 7-Eleven stores in Los Angeles, promising potential market penetration.
- Unique product offering as the world's first rapid alcohol reducer, differentiating Safety Shot in the market.
- Plans for expansion to over 300 Southern California 7-Eleven locations and eventual national launch.
- Partnership with Launch 33 Brands Distributing, led by experienced executive Dan Courtney, ensuring professional execution.
- Comprehensive strategy involving sales, marketing, display execution, and consumer education events.
- Initial roll-out to just 50 stores, which may restrict early revenue potential.
- No specific financial projections or revenue expectations provided, creating uncertainty for investors.
- Dependence on consumer adoption and acceptance, which is uncertain in the early stages.
- Potential for increased expenses related to marketing, distribution, and consumer sampling events without guaranteed return.
- Unclear timeline for expansion beyond the initial 50 stores and subsequent scaling to 300+ locations.
JUPITER, FL, May 15, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) is thrilled to announce it will be introducing Safety Shot into 50 targeted 7-Elevens in Los Angeles in June. Safety Shot is the world's first rapid alcohol reducer by supporting its metabolism, offering a unique product which aligns perfectly with 7-Eleven’s beer and alcohol shopper. Safety Shot will be partnering with the local franchisee stores to begin the process growing the brand, then scaling into the 300+ 7-Eleven locations across SoCal and building towards our goal of a national launch.
This program will be led by our Los Angeles sales, marketing and distribution partner, Launch 33 Brands Distributing. Under the leadership of Dan Courtney, a lifelong seasoned beverage executive and brand builder, Launch 33 Brands will execute the selling, shelf placements, display execution, promotional marketing, 7-Eleven team trainings and ongoing targeted on site consumer sampling events to educate consumers on the amazing features and benefits of Safety Shot.
"We are excited to partner, launch and bring Safety Shot to 7-Eleven in Los Angeles," said Josh Wagner, Chief Growth Officer of Safety Shot, Inc. "Dan Courtney's expertise and Launch 33 Brands experience and market knowledge will drive trial, adoption, and ongoing volume per outlet (VPO) in Los Angeles.”
Dan Courtney, Founder and CEO of Launch 33 Brands Distributing, stated, "We are eager to educate, sample and grow Safety Shot with an amazing partner like 7-Eleven. The beer and alcohol shoppers in these stores provide us with a unique base of brand loyal consumers that will set Safety Shot up for further expansion across 7-Eleven, as well additional off-premise and on-premise retailers.”
We look forward to sharing additional news and updates as they occur.
For media inquiries, please contact:
Media and Investor Contact:
Autumn Communications
Jessica Weinberger
Phone: 916-677-7495
Email: Shot@autumncommunications.com
Medon Michaelides
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
Forward-Looking Statements: This press release may contain forward-looking statements regarding Safety Shot's future plans, objectives, and expectations. These statements are subject to inherent risks and uncertainties, and actual results may differ materially from those anticipated. Safety Shot undertakes no obligation to update or revise any forward-looking statements, whether because of new information, future events, or otherwise.
Connect with Safety Shot: Website: www.DrinkSafetyShot.com Twitter: @SafetyShotInc Instagram: @SafetyShotInc Facebook: Safety Shot, Inc.
About Safety Shot: Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while also boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024
About Launch 33 Brands: Launch 33 Brands Distributing is a premier brand building agency and distributor based in Los Angeles, specializing in connecting innovative brands with retailers across diverse industries. Led by Dan Courtney, Launch 33 Brands leverages its extensive experience and network to drive growth and success for its partners.
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