NaturalShrimp Announces Successful Initial Launch of Online Ordering Home Delivery Program

Rhea-AI Summary

NaturalShrimp, Inc. (OTCQB: SHMP) reported a successful month following the launch of its e-commerce website and home delivery program on December 9, 2022. The online retail store, led by Chef Douwe Iedema, saw high demand, resulting in a sell-out of initial product offerings, including fresh shrimp and cocktail sauce. CEO Gerald Easterling noted the importance of market feedback to improve user experience and fulfillment processes. The company is also building its fulfillment center, which has faced delays due to supply chain issues. Future plans include enhancing their marketing strategy to boost sales across multiple channels.

Positive

• Successful pilot launch of the e-commerce website with strong customer demand.
• Sell-out of initial product supplies indicating market interest.
• Plans for a fulfillment center to enhance delivery capabilities.

Negative

• Delays in the construction of the fulfillment center due to supply chain issues.

DALLAS--(BUSINESS WIRE)-- NaturalShrimp, Inc. (OTCQB: SHMP), a Biotechnology Aquaculture Company that has developed and patented the first shrimp-focused commercially operational RAS (Recirculating Aquaculture System), today reported a first successful month with strong demand after launching its online ordering home delivery program and e-commerce website at www.naturalshrimpharvest-select.com on December 9, 2022.

NaturalShrimp’s Harvest-Select online retail store, launched just in time for the holiday season, is led by NaturalShrimp Chef and Director of e-commerce Douwe Iedema. Product availability includes fresh harvested heads-on shrimp and Chef Douwe’s long-awaited shrimp cocktail sauce. Unique NaturalShrimp sauces and spices, recipe books and instructional videos for the home cook will be available soon as well.

“The first month of our e-commerce website was a tremendous success, experiencing high demand and the sell-out of our dedicated product supply for this initial launch,” said Gerald Easterling, CEO of NaturalShrimp. “We wanted to keep our promise of opening online ordering to our shareholders in time for the holidays, and the pilot launch allowed us to conduct research, understand market demand, and gather feedback to proactively implement improvements before we launch fully to the public. From the feedback, our web development team is implementing UX/UI improvements and our fulfillment team is implementing a QA process and packaging improvements.

“We are now focused on finishing the build-out of our own fulfillment center for the online ordering home delivery program, which we anticipated would be finished by the end of 2022. However, due to supply chain issues with materials, we have experienced some delays. The fulfillment center, located within our partner facility, will make it possible to process thousands of pounds of shrimp not only for home delivery and serve as a hub for pickup and delivery to local chefs.

“We are also ramping up our brand and marketing strategy, including the implementation of a CRM system to ensure the best digital customer journey and experience. We are strategizing paid media efforts such as deploying PPC Ads and Meta Ads, and entertaining other media opportunities to help drive our brand story. With the strong demand we received for this pilot launch, we believe we can significantly add to the success of our live shrimp sales program, enabling us to service our customers across an increasing number of sales channels as we continue with our growth strategy,” concluded Easterling.

About NaturalShrimp

NaturalShrimp, Incorporated is a publicly traded aquaculture Company, headquartered in Dallas, with production facilities located near San Antonio, Texas, and Webster City, Iowa. The Company has developed the first commercially viable system for growing shrimp in enclosed, salt-water systems, using patented technology to produce fresh, naturally grown shrimp, without the use of antibiotics or toxic chemicals. NaturalShrimp systems can be located anywhere in the world to produce gourmet-grade Pacific white shrimp. For more information visit www.naturalshrimp.com.

Forward-Looking Statements

This press release contains a number of forward-looking statements that reflect management's current views with respect to future events and financial performance. Forward-looking statements are projections in respect of future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other comparable terminology. These statements include statements regarding the intent, belief or current expectations of us and members of our management team, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risk and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, including the risks set forth in the section entitled “Risk Factors” in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2021, any of which may cause our company’s or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied in our forward-looking statements.

No Offer or Solicitation

This press release is not a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the proposed Transaction and does not constitute an offer to sell or the solicitation of an offer to buy any securities nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation, exchange, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230119005510/en/

Investor Relations Contact

Chris Tyson

Executive Vice President

MZ North America

Direct: 949-491-8235

SHMP@mzgroup.us

Source: NaturalShrimp, Inc.

FAQ

What is the significance of NaturalShrimp's e-commerce launch on December 9, 2022?

NaturalShrimp's e-commerce launch marked its entry into online retail, achieving strong initial demand and sell-out of products.

What products are available for purchase on NaturalShrimp's e-commerce site?

Available products include fresh harvested heads-on shrimp, shrimp cocktail sauce, and soon, sauces, spices, recipe books, and instructional videos.

What challenges has NaturalShrimp faced with its fulfillment center?

NaturalShrimp has experienced delays in constructing its fulfillment center due to supply chain issues.

How did NaturalShrimp perform in its first month of online sales?

NaturalShrimp reported a tremendous success in its first month, with high demand leading to a sell-out of its dedicated product supply.