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Membership Collective Group Is Now Soho House & Co Inc.
Rhea-AI Impact
(Neutral)
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Rhea-AI Summary
On March 20, 2023, Membership Collective Group began trading on the NYSE as Soho House & Co Inc. (ticker: SHCO). This rebranding emphasizes the company’s global membership business and its various hospitality and lifestyle brands, including The Ned, Soho Home, and Soho Works. CEO Andrew Carnie stated that the name change reflects the brand's heritage created by Nick Jones over 28 years. Soho House & Co Inc. aims to connect diverse and creative members through unique physical and digital spaces worldwide.
Positive
Rebranding to Soho House & Co Inc. enhances focus on global membership business.
Expansion of offerings across hospitality and lifestyle brands.
Continued commitment to connect diverse, creative members globally.
Negative
None.
NEW YORK--(BUSINESS WIRE)--
On Monday, March 20th, 2023, Membership Collective Group commenced trading on the NYSE under its new name and ticker, Soho House & Co Inc. / SHCO.
Soho House & Co Inc. on NYSE trading floor. Photo credit: NYSE
This name change highlights its main global membership business, Soho House, as well as supports its other attractive hospitality, membership, and lifestyle brands, The Ned, Soho Home, Soho Works, Soho Skin, Scorpios, The Line, and Saguaro Hotels, under one new company brand.
"We decided to change our company name to Soho House & Co, taking us back to our roots and reflecting the unique brand that Nick Jones has spent 28 years creating,” said Andrew Carnie, CEO of Soho House & Co Inc.
Soho House & Co Inc. will continue to focus on its membership offerings of physical and digital spaces connecting vibrant, diverse, and creative members globally in unique spaces.
Soho House and Co Inc. can now be followed via its new ticker (NYSE: SHCO) and on its new investor relations website www.sohohouseco.com
ENDS
What is Soho House & Co Inc.?
Soho House & Co Inc. is a global membership platform of physical and digital spaces that connects a vibrant, diverse, and international group of members. These members use the Soho House & Co platform to work, socialize, connect, create, and flourish all over the world. We began with the opening of the first Soho House in 1995 and remain the only company to have scaled a private membership network with a global presence. Members around the world engage with Soho House & Co through our international collection of 41 Soho Houses, 9 Soho Works, The Ned in London, New York, and Doha, Scorpios Beach Club in Mykonos, Soho Home – our homeware and interior design brand – Soho Skin - our skincare brand and our digital channels. The LINE and Saguaro hotels in North America also form part of Soho House & Co’s broader portfolio.
