Sweetgreen Tests New Caramelized Garlic Steak in Select Locations
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Insights
The introduction of a new steak option by Sweetgreen represents a strategic move to diversify and enhance their menu offerings, potentially attracting a new customer segment interested in premium protein choices. This expansion into fine dining-inspired dishes could be seen as an attempt to increase average order value and improve customer retention by broadening the appeal of their menu to include options that cater to a more upscale dining experience.
From a market research perspective, the success of this test in Boston could inform broader strategic decisions for the company's nationwide menu. By choosing a market like Boston, known for its diverse culinary scene and health-conscious consumers, Sweetgreen is likely leveraging the city as a testing ground for product acceptance and popularity before considering a wider rollout. The addition of a high-quality protein like grass-fed, grass-finished tri-tip sirloin steak is also aligned with consumer trends favoring sustainable and ethically sourced ingredients.
The financial implications of adding a premium product like the Caramelized Garlic Steak to Sweetgreen's menu could be significant. If the new steak option is well-received, it may contribute to an uptick in sales and potentially enhance the company's revenue streams. However, this must be balanced against the cost implications of sourcing high-quality, grass-fed beef, which is typically more expensive than other proteins.
Furthermore, the operational costs associated with training staff to prepare and serve these new fine dining-inspired dishes could impact profit margins. Investors and stakeholders will be closely monitoring the performance of this test to gauge the potential return on investment and its impact on the company's overall financial health.
From a nutritional standpoint, the introduction of grass-fed, grass-finished steak to the menu aligns with current health trends that prioritize not only the quality of protein but also its source. Grass-fed beef is often touted for its higher levels of omega-3 fatty acids and antioxidants compared to grain-fed beef. For health-conscious consumers, this addition could make Sweetgreen an even more attractive dining option, potentially increasing customer loyalty and frequency of visits.
However, it's important to consider the balance of the menu and ensure that the introduction of a higher-calorie, higher-fat protein option does not detract from the brand's image as a provider of fresh and healthy meals. The challenge for Sweetgreen will be to integrate this new offering in a way that complements their existing health-focused selections.
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Quality and Craveability Like You’ve Never Tasted
Fresh out of the Sweetgreen kitchen, guests can enjoy tender, juicy steak by beefing up their order with the new Caramelized Garlic Steak protein option. Featuring cuts of grass-fed, grass-finished tri-tip sirloin steak with a natural tenderness, the new protein provides a delicious complement to Sweetgreen's beloved salads, warm bowls and protein plates. Sweetgreen’s house-crafted recipe, created by a Michelin-trained fine-dining chef, is expertly finished with a blend of slow-roasted caramelized garlic and onions, creating a mouth-watering flavor that hits all the right notes.
“Sweetgreen is known for combining simple, well-sourced ingredients with in-house culinary skill to bring our guests the best tasting food,” said chef Chad Brauze, Head of Culinary. “The key ingredient in our test menu is the premium, super-tender tri-tip steak that we toss with perfectly caramelized, house-roasted garlic and onions. Our new Caramelized Garlic Steak will take any of our plates, bowls, and salads to the next level.”
Classic Steakhouse Flavors, Bold New Dishes
Along with the option to add the new protein to guests’ favorite bowl or plate, the test menu explores a lineup of three entrées inspired by timeless and nostalgic flavors found at the lunch and dinner table. The limited edition menu featuring the new Caramelized Galic Steak includes:
- The Kale Caesar (Steak) salad stars Sweetgreen’s beloved Caesar dressing with kale, romaine, crunchy parmesan crisps and a hint of zesty lemon.
- The Steakhouse Chopped warm bowl is a protein-rich combination of warm quinoa, crispy onions, blue cheese and signature Green Goddess Ranch dressing.
- The Caramelized Garlic Steak protein plate is a hearty and satisfying dish with wild rice, roasted sweet potatoes, spicy broccoli and arugula, and balsamic vinaigrette.
"Our commitment to craveability is all about testing new and exciting menu items with our fans,” shared Nicolas Jammet, Co-Founder and Chief Concept Officer. "Caramelized Garlic Steak delivers everything our guests love about Sweetgreen—high-quality ingredients with delicious and satisfying flavors."
The steak test comes on the heels of Sweetgreen’s recent announcement of switching to extra virgin olive oil and avocado oil as its exclusive oils for all cooked proteins, grains and veggies. The announcement reflects Sweetgreen’s longstanding commitment to making high-quality ingredients convenient and accessible to its loyal customers.
To view all participating locations in the menu test, customers can visit online or download Sweetgreen’s mobile app. For more offers, news and rewards, customers can create a free Sweetpass account online and in the app, and upgrade to Sweetpass+ for even more deals, including daily
About Sweetgreen: Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. They plant roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology. Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 220 locations across
To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram, Facebook and X (formerly Twitter).
View source version on businesswire.com: https://www.businesswire.com/news/home/20240206675475/en/
Sweetgreen Contact, Media:
Jenny Seltzer
press@sweetgreen.com
Sweetgreen Contact, Investor Relations:
Rebecca Nounou
ir@sweetgreen.com
Source: Sweetgreen
FAQ
What is the new protein being tested by Sweetgreen in 22 Boston locations?
What are the three new chef-crafted menu items featuring the Caramelized Garlic Steak protein?
Who is the Head of Culinary at Sweetgreen and what did he say about the new Caramelized Garlic Steak?
