New Eckrich Campaign Delivers the Flavor and Feeling of Home
Eckrich, a brand of Smithfield Foods (NASDAQ: SFD), has launched a new national brand campaign titled 'Eckrich, the Sausage That Takes You Home.' The campaign, set to roll out throughout 2025, celebrates the connection between food, family, and home-cooked memories.
The integrated marketing initiative features creative content in multiple formats, including 30-second, 15-second, and six-second spots across CTV/TV, online video, audio, digital, and social media platforms. The campaign is supported by a refreshed website with enhanced consumer-centric design and social media integration.
Founded in 1894 in Fort Wayne, Indiana, Eckrich has evolved from a small meat market to become a recognized regional premium deli and meat brand, known for its smoked sausages and deli meats with over 130 years of tradition.
Eckrich, un marchio di Smithfield Foods (NASDAQ: SFD), ha lanciato una nuova campagna nazionale intitolata 'Eckrich, la salsiccia che ti porta a casa.' La campagna, che si svilupperà durante tutto il 2025, celebra il legame tra cibo, famiglia e i ricordi delle cucine di casa.
L'iniziativa di marketing integrato propone contenuti creativi in diversi formati, tra cui spot da 30, 15 e 6 secondi trasmessi su CTV/TV, video online, audio, digitale e piattaforme social. La campagna è supportata da un sito web rinnovato con un design più orientato al consumatore e un’integrazione con i social media.
Fondata nel 1894 a Fort Wayne, Indiana, Eckrich è passata da un piccolo negozio di carne a un marchio regionale di salumeria e carni di alta qualità, rinomato per le sue salsicce affumicate e salumi con oltre 130 anni di tradizione.
Eckrich, una marca de Smithfield Foods (NASDAQ: SFD), ha lanzado una nueva campaña nacional titulada 'Eckrich, la salchicha que te lleva a casa.' La campaña, que se desarrollará durante todo 2025, celebra la conexión entre la comida, la familia y los recuerdos de la cocina casera.
La iniciativa de marketing integrada presenta contenido creativo en varios formatos, incluyendo anuncios de 30, 15 y 6 segundos en CTV/TV, video en línea, audio, digital y plataformas de redes sociales. La campaña cuenta con el apoyo de un sitio web renovado con un diseño más enfocado en el consumidor e integración con redes sociales.
Fundada en 1894 en Fort Wayne, Indiana, Eckrich ha evolucionado de un pequeño mercado de carnes a convertirse en una reconocida marca regional premium de charcutería y carnes, conocida por sus salchichas ahumadas y embutidos con más de 130 años de tradición.
Eckrich는 Smithfield Foods (NASDAQ: SFD)의 브랜드로, 'Eckrich, 당신을 집으로 데려가는 소시지'라는 새로운 전국 캠페인을 시작했습니다. 2025년 전반에 걸쳐 진행되는 이 캠페인은 음식, 가족, 그리고 집에서 만든 추억의 연결고리를 기념합니다.
통합 마케팅 이니셔티브는 30초, 15초, 6초 길이의 CTV/TV, 온라인 비디오, 오디오, 디지털 및 소셜 미디어 플랫폼용 창의적인 콘텐츠를 포함합니다. 이 캠페인은 소비자 중심 디자인과 소셜 미디어 통합이 강화된 새로워진 웹사이트의 지원을 받습니다.
1894년 인디애나주 포트웨인에서 설립된 Eckrich는 작은 고기 시장에서 출발해 130년이 넘는 전통을 가진 훈제 소시지와 델리 미트로 잘 알려진 지역 프리미엄 델리 및 육류 브랜드로 성장했습니다.
Eckrich, une marque de Smithfield Foods (NASDAQ: SFD), a lancé une nouvelle campagne nationale intitulée 'Eckrich, la saucisse qui vous ramène à la maison.' Cette campagne, qui se déroulera tout au long de 2025, célèbre le lien entre la nourriture, la famille et les souvenirs des repas faits maison.
Cette initiative marketing intégrée propose des contenus créatifs sous plusieurs formats, incluant des spots de 30, 15 et 6 secondes diffusés sur CTV/TV, vidéo en ligne, audio, digital et plateformes sociales. La campagne est soutenue par un site web rénové avec un design centré sur le consommateur et une intégration aux réseaux sociaux.
Fondée en 1894 à Fort Wayne, Indiana, Eckrich est passée d'une petite boucherie à une marque régionale premium reconnue de charcuterie et de viandes, célèbre pour ses saucisses fumées et ses produits de charcuterie avec plus de 130 ans de tradition.
Eckrich, eine Marke von Smithfield Foods (NASDAQ: SFD), hat eine neue nationale Marken-Kampagne gestartet mit dem Titel 'Eckrich, die Wurst, die dich nach Hause bringt.' Die Kampagne, die sich über das gesamte Jahr 2025 erstrecken wird, feiert die Verbindung von Essen, Familie und selbstgekochten Erinnerungen.
Die integrierte Marketinginitiative umfasst kreative Inhalte in verschiedenen Formaten, darunter 30-, 15- und 6-Sekunden-Spots im CTV/TV, Online-Video, Audio, Digital- und Social-Media-Plattformen. Die Kampagne wird von einer überarbeiteten Website mit verbraucherorientiertem Design und Social-Media-Integration unterstützt.
Gegründet 1894 in Fort Wayne, Indiana, hat sich Eckrich von einem kleinen Fleischmarkt zu einer anerkannten regionalen Premium-Marke für Feinkost und Fleisch entwickelt, bekannt für seine geräucherten Würste und Aufschnitt mit über 130 Jahren Tradition.
- Brand expansion through new national marketing campaign
- Multi-channel marketing approach across TV, digital, and social media
- Strong brand heritage with 130+ years of market presence
- None.
Smoked Sausage Brand Sparks Nostalgia with Every Bite
With over 130 years of tradition behind it, the new campaign highlights Eckrich's dedication to creating delicious, quality products that not only satisfy but bring back memories, inspire connection and gather families around the table. Through a series of humorous and relatable scenarios, the campaign aims to remind consumers that Eckrich is more than just sausage — it's a taste of home. The spots engage viewers with the notion that just one bite of an Eckrich sausage can instantly transport you home. But the real question is—which home? The answer is delightfully unexpected for the category, delivered with just the right touch of Eckrich spice.
"Whether it's a busy weeknight dinner, lunch on the go or a weekend gathering, Eckrich has always been part of those meaningful moments," said Angela Cheng, senior brand manager of Eckrich at Smithfield Foods. "This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories."
A fully integrated campaign will roll out nationally and in key markets throughout 2025. Premier creative will take 30-second, 15-second and six-second forms across CTV/TV, online video, audio, digital and social media, and will be supported through the brand's refreshed website, which showcases a consumer-centric design, integrated social media features and product usage highlights.
From tailgates to kitchen tables, Eckrich has been a trusted staple for generations. With "Eckrich, the Sausage That Takes You Home," the brand reaffirms its role in not just feeding families but also being a staple of what brings them together.
For more information, visit www.Eckrich.com and connect with the brand on Facebook and Instagram.
About Eckrich
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in
About Smithfield Foods
Smithfield Foods, Inc. (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with
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SOURCE Smithfield Foods, Inc.
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