Backcountry Chooses Sezzle for Flexible, Accessible Payment Solutions
Sezzle (NASDAQ:SEZL) announced a new partnership with Backcountry, replacing their previous BNPL provider across all Backcountry brands, including Steep & Cheap, Competitive Cyclist, and MotoSport. The partnership was driven by Sezzle's superior approval rates and ability to serve diverse customer profiles. Backcountry customers will be able to split purchases into four interest-free payments over six weeks. The collaboration aims to enhance shopping experience and drive higher conversion rates both online and in-store.
Sezzle (NASDAQ:SEZL) ha annunciato una nuova partnership con Backcountry, sostituendo il precedente fornitore BNPL per tutti i marchi di Backcountry, tra cui Steep & Cheap, Competitive Cyclist e MotoSport. La partnership è stata motivata dalle superiori percentuali di approvazione di Sezzle e dalla sua capacità di servire profili di clienti diversi. I clienti di Backcountry potranno suddividere gli acquisti in quattro pagamenti senza interessi nell'arco di sei settimane. L'obiettivo della collaborazione è migliorare l'esperienza di acquisto e aumentare i tassi di conversione sia online che in negozio.
Sezzle (NASDAQ:SEZL) anunció una nueva asociación con Backcountry, reemplazando a su anterior proveedor de BNPL en todas las marcas de Backcountry, incluyendo Steep & Cheap, Competitive Cyclist y MotoSport. La asociación se impulsó por las superiores tasas de aprobación de Sezzle y su capacidad para atender perfiles de clientes diversos. Los clientes de Backcountry podrán dividir sus compras en cuatro pagos sin intereses a lo largo de seis semanas. La colaboración tiene como objetivo mejorar la experiencia de compra y aumentar las tasas de conversión tanto en línea como en tienda.
Sezzle (NASDAQ:SEZL)은 Backcountry와 새로운 파트너십을 발표하며 Steep & Cheap, Competitive Cyclist, MotoSport 등 모든 Backcountry 브랜드의 기존 BNPL 공급자를 대체했습니다. 이 파트너십은 Sezzle의 우수한 승인율 및 다양한 고객 프로필을 지원할 수 있는 능력에서 비롯되었습니다. Backcountry 고객은 구매를 6주 동안 이자 없는 4회 분할 결제할 수 있습니다. 이 협업은 쇼핑 경험을 향상시키고 온라인 및 오프라인 모두에서 더 높은 전환율을 촉진하는 것을 목표로 합니다.
Sezzle (NASDAQ:SEZL) a annoncé un nouveau partenariat avec Backcountry, remplaçant son précédent fournisseur BNPL pour toutes les marques de Backcountry, y compris Steep & Cheap, Competitive Cyclist et MotoSport. Ce partenariat a été motivé par les taux d'approbation supérieurs de Sezzle et sa capacité à servir des profils clients divers. Les clients de Backcountry pourront diviser leurs achats en quatre paiements sans intérêts sur une période de six semaines. Cette collaboration vise à améliorer l'expérience d'achat et à augmenter les taux de conversion tant en ligne qu'en magasin.
Sezzle (NASDAQ:SEZL) gab eine neue Partnerschaft mit Backcountry bekannt, die den vorherigen BNPL-Anbieter für alle Backcountry-Marken, einschließlich Steep & Cheap, Competitive Cyclist und MotoSport, ersetzt. Der Anstoß für die Partnerschaft war die überlegene Genehmigungsquote von Sezzle und die Fähigkeit, verschiedene Kundenprofile zu bedienen. Backcountry-Kunden können ihre Einkäufe in vier zinsfreie Zahlungen über einen Zeitraum von sechs Wochen aufteilen. Ziel der Zusammenarbeit ist es, das Einkaufserlebnis zu verbessern und die Konversionsraten sowohl online als auch im Geschäft zu erhöhen.
- Secured partnership with major outdoor retailer Backcountry, replacing competitor
- Expansion across multiple brands (Steep & Cheap, Competitive Cyclist, MotoSport)
- Integration in both online and physical retail locations
- None.
Insights
This partnership marks a significant competitive win for Sezzle, capturing market share from a rival BNPL provider in the outdoor retail space. Backcountry, with its portfolio of premium brands and
The deal strengthens Sezzle's position in the high-average-order-value outdoor recreation market, where BNPL services are particularly valuable due to the typically higher purchase amounts. Backcountry's multi-channel presence across online and physical stores also provides Sezzle with expanded touchpoints for customer acquisition.
The partnership's timing aligns well with the upcoming winter sports season, typically Backcountry's strongest revenue period. This could drive meaningful transaction volume growth for Sezzle in Q4 2024 and Q1 2025.
Sezzle to Provide Buy Now, Pay Later Options Across All Backcountry Brands, Including Steep & Cheap, Competitive Cyclist, and MotoSport
Minneapolis, MN, Nov. 11, 2024 (GLOBE NEWSWIRE) -- Sezzle Inc. (NASDAQ:SEZL) (Sezzle or Company) // - Sezzle, a leader in the Buy Now, Pay Later (BNPL) industry, today announced a new partnership with Backcountry, the premier online outdoor retailer. Customers will soon be able to take advantage of Sezzle flexible financing, across all of Backcountry's online and in-store brands, including Steep & Cheap, Competitive Cyclist, and MotoSport.
Backcountry’s decision to switch from a competing BNPL provider to Sezzle was influenced by several key factors, with the Sezzle product’s superior approval rates being a standout advantage. The Sezzle platform’s ability to approve a wider range of customer profiles aligns with Backcountry’s commitment to inclusivity and customer satisfaction. This approval efficacy highlights Sezzle’s strength in serving diverse customer needs, including those who may have been impacted by the debt cycles of traditional credit institutions. This key differentiator made Sezzle the clear choice for Backcountry.
Hand-in-hand with its responsible approach to lending, the Sezzle product’s ability to increase approval rates and offer flexible payment options enables Backcountry to enhance the overall shopping experience, ultimately driving higher online and in-store conversion rates across all of its brands.
“Sezzle stood out as the partner that could truly help us to meet the needs of our diverse customer base,” said Kevin Lenau, Chief Financial Officer of Backcountry. “The product’s ability to approve a broader spectrum of customers, paired with their mission to empower consumers financially through credit-building history and responsible lending practices, made Sezzle the clear choice for us. We’re excited to offer our customers this seamless, flexible payment option.”
Sezzle is enthusiastic about the collaboration. “Partnering with Backcountry is a significant milestone for us,” said Paul Paradis, President and Co-Founder of Sezzle. “Backcountry is a brand that’s synonymous with adventure and excellence, and we’re thrilled to provide their customers with the flexibility they need to pursue their passions. This partnership highlights how Sezzle approval efficacy is driving real results for merchants while keeping consumers' financial wellness top of mind.”
With Sezzle BNPL payment platform, Backcountry customers can split their purchases into four interest-free payments over six weeks, allowing them to budget for outdoor gear, cycling equipment, and motorsport essentials with greater ease.
Interested in learning more about how Sezzle can help you increase conversion rates and reach more shoppers? Learn more here.
About Sezzle Inc.
Sezzle is a forward-thinking fintech company committed to financially empowering the next generation. Through its purpose-driven payment platform, Sezzle enhances consumers' purchasing power by offering access to interest-free installment plans, both online and in-store. With a focus on transparency, inclusivity, and ease of use, Sezzle provides consumers with the tools to manage their spending responsibly, take control of their finances, and achieve lasting financial independence with their products, of which Pay in 4 and Pay in 2 loans are originated by WebBank.
For additional assets and news on Sezzle please visit https://my.sezzle.com/news/
Follow Sezzle on social media: LinkedIn | Instagram | Facebook| Twitter
Sezzle US Media Contact:
Erin Foran
Tel: (651) 403-2184
Email: erin.foran@sezzle.com
About Backcountry:
Established in 1996, Backcountry stands as a trusted cornerstone in outdoor retail, known for its commitment to providing premium products and services tailored to a variety of recreational pursuits—skiing, snowboarding, biking, running, camping, hiking, climbing, paddling, fishing, and beyond. For beginners and pros alike, Backcountry sells nearly 800 esteemed brands, both online and across its nine U.S. brick-and-mortar locations. This includes Backcountry’s in-house apparel line, which has produced several performance-driven franchises known for quality and durability such as Cottonwoods, Cardiac, Tahoe, Wasatch, Slickrock and more—each developed in collaboration with Backcountry’s athlete team and backed by its team of Gearhead experts. With decades of experience, a broad assortment of innovative products, and an unparalleled concierge service, Backcountry is your one-stop-shop for every adventure at any budget.
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FAQ
What payment terms does Sezzle (SEZL) offer for Backcountry purchases?
Which Backcountry brands will accept Sezzle (SEZL) payments in 2024?
Why did Backcountry choose Sezzle (SEZL) over their previous BNPL provider?
