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Sezzle Redefines the Shopping Experience with New Features for Smarter Spending

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Sezzle (NASDAQ:SEZL) has unveiled new features to enhance its Buy Now, Pay Later (BNPL) platform, focusing on smarter shopping experiences. The company reported significant growth metrics in its Product Marketplace, with a 71% year-over-year increase in sessions and 39% average month-over-month growth in orders.

Key innovations include the launch of Sezzle On-Demand, a flexible non-subscription payment option allowing users to generate single-use virtual cards for Pay in 4 anywhere. The platform's Product Marketplace has expanded to over one million products, featuring AI-powered recommendations, price drop alerts, and curated collections.

New features also include a price comparison tool and auto-couponing functionality that automatically applies discounts at checkout. The company reports that one in five users who opened the Sezzle app made a purchase within the Marketplace, demonstrating strong user engagement.

Sezzle (NASDAQ:SEZL) ha presentato nuove funzionalità per migliorare la sua piattaforma Buy Now, Pay Later (BNPL), concentrandosi su esperienze di acquisto più intelligenti. L'azienda ha riportato metriche di crescita significative nel suo Product Marketplace, con un incremento del 71% anno su anno nelle sessioni e un crescita media del 39% mese su mese negli ordini.

Le principali innovazioni includono il lancio di Sezzle On-Demand, un'opzione di pagamento flessibile senza abbonamento che consente agli utenti di generare carte virtuali usa e getta per il pagamento in 4 ovunque. Il Product Marketplace della piattaforma è stato ampliato a oltre un milione di prodotti, con raccomandazioni basate su AI, avvisi di ribasso dei prezzi e collezioni curate.

Tra le nuove funzionalità ci sono anche uno strumento di confronto prezzi e una funzionalità di auto-couponing che applica automaticamente sconti al momento del pagamento. L'azienda riporta che uno su cinque utenti che ha aperto l'app Sezzle ha effettuato un acquisto all'interno del Marketplace, dimostrando un forte coinvolgimento degli utenti.

Sezzle (NASDAQ:SEZL) ha presentado nuevas características para mejorar su plataforma Buy Now, Pay Later (BNPL), enfocándose en experiencias de compra más inteligentes. La compañía reportó métricas de crecimiento significativas en su Product Marketplace, con un incremento del 71% interanual en sesiones y un crecimiento promedio del 39% mes a mes en pedidos.

Las innovaciones clave incluyen el lanzamiento de Sezzle On-Demand, una opción de pago flexible sin suscripción que permite a los usuarios generar tarjetas virtuales de un solo uso para pagar en 4 en cualquier lugar. El Product Marketplace de la plataforma se ha expandido a más de un millón de productos, con recomendaciones impulsadas por IA, alertas de caídas de precios y colecciones curadas.

Las nuevas características también incluyen una herramienta de comparación de precios y una funcionalidad de auto-couponing que aplica automáticamente descuentos al momento de la compra. La compañía informa que uno de cada cinco usuarios que abrió la aplicación Sezzle realizó una compra dentro del Marketplace, demostrando un fuerte compromiso de los usuarios.

Sezzle (NASDAQ:SEZL)는 스마트한 쇼핑 경험을 중점으로 한 Buy Now, Pay Later (BNPL) 플랫폼을 향상시키기 위한 새로운 기능을 공개했습니다. 이 회사는 세션 수가 전년 대비 71% 증가하고 주문 수가 월 평균 39% 증가하는 등 Product Marketplace에서 상당한 성장 지표를 보고했습니다.

주요 혁신에는 사용자가 어디서나 4회 분할 결제를 위해 단일 사용 가상 카드를 생성할 수 있는 구독 없는 유연한 결제 옵션인 Sezzle On-Demand의 출시가 포함됩니다. 플랫폼의 Product Marketplace는 AI 기반 추천, 가격 하락 알림 및 큐레이션된 컬렉션을 특징으로 하여 백만 개 이상의 제품으로 확장되었습니다.

새로운 기능에는 가격 비교 도구와 체크아웃 시 자동으로 할인을 적용하는 자동 쿠폰 기능도 포함됩니다. 회사는 Sezzle 앱을 열었던 사용자 중 5명 중 1명이 Marketplace에서 구매를 했다고 보고하며, 이는 강력한 사용자 참여를 보여줍니다.

Sezzle (NASDAQ:SEZL) a dévoilé de nouvelles fonctionnalités pour améliorer sa plateforme Buy Now, Pay Later (BNPL), en mettant l'accent sur des expériences d'achat plus intelligentes. L'entreprise a rapporté des indicateurs de croissance significatifs dans son Product Marketplace, avec une augmentation de 71% d'une année sur l'autre des sessions et une croissance moyenne de 39% d'un mois sur l'autre des commandes.

Les innovations clés comprennent le lancement de Sezzle On-Demand, une option de paiement flexible sans abonnement permettant aux utilisateurs de générer des cartes virtuelles à usage unique pour payer en 4 partout. Le Product Marketplace de la plateforme s'est élargi à plus d'un million de produits, avec des recommandations alimentées par l'IA, des alertes de baisse de prix et des collections sélectionnées.

Les nouvelles fonctionnalités incluent également un outil de comparaison des prix et une fonctionnalité d'auto-coupon qui applique automatiquement des réductions lors du paiement. L'entreprise rapporte qu'un utilisateur sur cinq ayant ouvert l'application Sezzle a effectué un achat dans le Marketplace, démontrant un fort engagement des utilisateurs.

Sezzle (NASDAQ:SEZL) hat neue Funktionen vorgestellt, um seine Buy Now, Pay Later (BNPL) Plattform zu verbessern, wobei der Fokus auf intelligenteren Einkaufserlebnissen liegt. Das Unternehmen berichtete von signifikanten Wachstumskennzahlen in seinem Product Marketplace, mit einem 71% Anstieg im Jahresvergleich bei den Sitzungen und einem durchschnittlichen monatlichen Wachstum von 39% bei den Bestellungen.

Zu den wichtigsten Innovationen gehört die Einführung von Sezzle On-Demand, einer flexiblen, nicht abonnementsbasierten Zahlungsoption, die es den Nutzern ermöglicht, Einmal-Nutzungs-Virtual-Karten für die Bezahlung in 4 überall zu generieren. Der Product Marketplace der Plattform hat sich auf über eine Million Produkte ausgeweitet und bietet KI-gestützte Empfehlungen, Preisverfallbenachrichtigungen und kuratierte Kollektionen.

Zu den neuen Funktionen gehören auch ein Preisvergleichstool und eine automatische Gutscheinfunktion, die beim Checkout Rabatte automatisch anwendet. Das Unternehmen berichtet, dass einer von fünf Nutzern, die die Sezzle-App geöffnet haben, einen Kauf im Marketplace getätigt hat, was auf eine starke Nutzerbindung hinweist.

Positive
  • 71% YoY growth in Marketplace sessions
  • 39% average MoM growth in Marketplace orders
  • 20% conversion rate from app opens to purchases
  • Expansion to over 1 million products in Marketplace
  • Launch of flexible On-Demand payment option without recurring fees
Negative
  • None.

Insights

Sezzle's latest platform enhancements represent a strategic evolution from a pure BNPL provider toward a comprehensive shopping ecosystem. The introduction of On-Demand payment capability significantly expands Sezzle's addressable market by enabling users to use BNPL at any Visa-accepting merchant – not just Sezzle partners. This removes a critical growth constraint in the BNPL sector.

The marketplace metrics demonstrate meaningful user engagement: 71% year-over-year growth in Marketplace sessions and 39% month-over-month growth in orders indicate strong product-market fit. The 1-in-5 conversion rate from app opening to purchase is particularly impressive in e-commerce benchmarks.

Sezzle's AI-powered product discovery and auto-couponing features address a key friction point in shopping – finding the best deals – while creating a virtuous cycle that drives users back to their platform. This multi-pronged approach serves dual purposes: enhancing user value through savings features while simultaneously building a more comprehensive commerce platform that generates engagement beyond simple payment processing.

The shift to a one-time service fee model for On-Demand versus their subscription product demonstrates pricing experimentation to optimize monetization. However, without concrete revenue figures or profit margins on these offerings, it's difficult to assess the financial impact beyond engagement metrics. The company faces significant competition from both established BNPL players and larger payment ecosystems adopting similar features.

Sezzle introduces new updates to enhance flexibility, transparency, and savings at checkout

Minneapolis, MN, March 12, 2025 (GLOBE NEWSWIRE) -- Sezzle Inc. (NASDAQ:SEZL) (Sezzle or Company) // - Sezzle, a leading Buy Now, Pay Later (BNPL) solution, is kicking off the new year with a suite of features designed to make shopping smarter, simpler, and more transparent. With the Sezzle app, consumers can shop anywhere, compare prices in seconds, and instantly find the best deals — reinforcing Sezzle’s mission to financially empower the next generation.

Sezzle’s latest enhancements, including seamless deal discovery, auto-applied coupons, and price drop notifications, ensure shoppers never miss out on savings.


Shoppers Engaged More Than Ever in 2024:

  • A growing demand for deals and discounts —Sezzle’s Product Marketplace continues to surge, helping consumers find the best prices instantly.
  • A 71% year-over-year growth in Marketplace sessions, highlighting increased engagement.
  • Marketplace orders grew at an average of 39% month-over-month, reflecting strong user adoption.
  • One in five users who opened the Sezzle app made a purchase within the Marketplace, showcasing its value to shoppers.

“At Sezzle, we’re committed to making shopping more intuitive, transparent, and rewarding,” said Amin Sabzivand, Chief Operating Officer at Sezzle. “By introducing these new features, we’re helping consumers effortlessly find the best deals and maximize their savings — wherever they shop.”

On-Demand: Sezzle, Anywhere You Want It

Building on the success of the Sezzle subscription product, Sezzle saw strong demand for a flexible, non-subscription way to Pay in 4 anywhere*. The Sezzle On-Demand product meets this need by allowing users to generate a single-use virtual card for a set amount, enabling them to split payments without being limited to partnered merchants. Issued by WebBank, Sezzle On-Demand is already meeting the needs of shoppers who value the simplicity and convenience of the On-Demand way to pay.

This product offers higher conversion rates — both for first-time orders and for shoppers upgrading to a subscription — demonstrating its impact on driving engagement. Unlike a subscription, Sezzle On-Demand has no recurring fees; consumers simply pay a one-time service fee at checkout. By setting their spending amount upfront, shoppers can stay in control of their budget while enjoying the flexibility of Buy Now, Pay Later across any retailer that accepts Visa.

Product Marketplace: Access to Over One Million Products (and Counting!)

Sezzle’s Product Marketplace is expanding rapidly, now offering access to over one million products — and counting! Whether you’re searching for the latest sneakers, must-have beauty essentials, or cutting-edge tech, Sezzle Marketplace makes it easy to find exactly what you need, all while enjoying the flexibility of Buy Now, Pay Later.

What’s New in Sezzle’s Product Marketplace?

  • Smarter shopping with AI-powered, personalized recommendations tailored to your interests.
  • Instant price drop alerts to ensure you never miss a deal.
  • Curated collections featuring trending products, making discovery effortless.

Behind the scenes, AI-driven technology is transforming the shopping experience. Sezzle’s system automatically categorizes products, refines search results, and curates relevant collections, ensuring users quickly find what they’re hunting for. With intelligent personalization, Sezzle’s Product Marketplace delivers smarter, more intuitive recommendations, making it easier than ever to shop with confidence and convenience.

Price Comparison: Making Shopping More Transparent and Intuitive

Why waste time hunting for the lowest price when Sezzle can do it for you? Sezzle’s new price comparison tool helps users find the best value in seconds. This smart shopping feature takes the guesswork out of saving, making it easier than ever to get the best bang for your buck — without the endless browsing.

Auto-Couponing: Find the Best Deal, Instantly 

Finding discounts just got easier with Sezzle’s new auto couponing feature. Shoppers can now access exclusive deals directly through the Sezzle app, with available coupons automatically applied at checkout — no extra steps required. Additionally, consumers receive real-time price drop notifications, ensuring they never miss a chance to save. By combining convenience with savings, Sezzle continues to make shopping more seamless and budget-friendly.

And this is just the start! Sezzle remains committed to creating a smarter, more transparent shopping experience, with even more exciting updates coming soon. Stay tuned!

Looking to explore these new features? Download the Sezzle App on the Apple App Store and  Google Play Store.

Take a look at Sezzle’s 4Q24 earnings press release here for key financial highlights and business updates from the past year.

About Sezzle Inc.

Sezzle is a forward-thinking fintech company committed to financially empowering the next generation. Through its purpose-driven payment platform, Sezzle enhances consumers' purchasing power by offering access to point-of-sale financing options and digital payment services—connecting millions of customers with its global network of merchants. Centered on transparency, inclusivity, and ease of use, Sezzle empowers consumers to manage spending responsibly, take charge of their finances, and achieve lasting financial independence.

For additional assets and news on Sezzle please visit https://my.sezzle.com/news/

Follow Sezzle on social media: LinkedIn | Instagram | Facebook| Twitter

Pay in 4 and Pay in 2 loans are originated by WebBank except loans in Iowa and Puerto Rico. For example, for a $300 loan Pay in 4, you make one $75 down payment today, then three $75 payments every two weeks for a 35.40% annual percentage rate (APR) and total payments of $305.99, which includes a $5.99 Service Fee (finance charge) charged at loan origination. Service fees vary and can range from $0 to $5.99 depending on the purchase price and Sezzle product. Actual fees are reflected in checkout.

*Sezzle Anywhere and On-Demand can only be used for US purchases where Visa is accepted. Certain merchant, product, goods, and service restrictions apply.




Sezzle Media Contact:

Erin Foran

Tel: (651) 403-2184

Email: erin.foran@sezzle.com



Attachment



Erin Foran
Sezzle
6514032184
erin.foran@sezzle.com

FAQ

What is the growth rate of Sezzle's (SEZL) Marketplace sessions in 2024?

Sezzle's Marketplace sessions grew 71% year-over-year, with orders increasing by an average of 39% month-over-month.

How does Sezzle's new On-Demand payment feature work?

Sezzle On-Demand allows users to generate single-use virtual cards for Pay in 4 payments anywhere, with a one-time service fee instead of recurring subscription fees.

What is the conversion rate for Sezzle's Product Marketplace?

One in five users (20%) who opened the Sezzle app made a purchase within the Marketplace.

What new AI features has Sezzle (SEZL) implemented in its Product Marketplace?

Sezzle implemented AI-powered personalized recommendations, automatic product categorization, refined search results, and curated collections.
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