Serve Robotics Expands to Miami Metro, Offering Autonomous Delivery for Shake Shack and Mister O1
Serve Robotics (NASDAQ: SERV) has announced the expansion of its autonomous delivery service to the Miami metro area, partnering with Shake Shack and Mister O1 Extraordinary Pizza. The service will be available through Uber Eats in Miami Beach and Brickell neighborhoods, areas with approximately 120,000 residents and active commercial districts.
This expansion follows Serve's successful operations in Los Angeles and planned entry into Dallas-Fort Worth. The company aims to deploy 2,000 robots across the U.S. by the end of 2025. The initiative focuses on sustainable delivery solutions, working to reduce emissions and traffic congestion while enhancing customer experience and supporting local restaurants.
The company has collaborated with city officials and local stakeholders to ensure a smooth implementation of the service. Customers ordering from select Shake Shack and Mister O1 locations via Uber Eats may receive their orders through Serve's autonomous robots.
Serve Robotics (NASDAQ: SERV) ha annunciato l'espansione del suo servizio di consegna autonoma nell'area metropolitana di Miami, collaborando con Shake Shack e Mister O1 Extraordinary Pizza. Il servizio sarà disponibile tramite Uber Eats nei quartieri di Miami Beach e Brickell, aree che contano circa 120.000 residenti e attivi distretti commerciali.
Questa espansione segue le operazioni di successo di Serve a Los Angeles e l'ingresso pianificato a Dallas-Fort Worth. L'azienda mira a dispiegare 2.000 robot negli Stati Uniti entro la fine del 2025. L'iniziativa si concentra su soluzioni di consegna sostenibili, lavorando per ridurre le emissioni e la congestione del traffico, migliorando al contempo l'esperienza del cliente e supportando i ristoranti locali.
L'azienda ha collaborato con funzionari della città e stakeholder locali per garantire un'implementazione fluida del servizio. I clienti che ordinano da selezionati punti Shake Shack e Mister O1 tramite Uber Eats potrebbero ricevere i loro ordini attraverso i robot autonomi di Serve.
Serve Robotics (NASDAQ: SERV) ha anunciado la expansión de su servicio de entrega autónoma en el área metropolitana de Miami, asociándose con Shake Shack y Mister O1 Extraordinary Pizza. El servicio estará disponible a través de Uber Eats en los vecindarios de Miami Beach y Brickell, áreas con aproximadamente 120,000 residentes y distritos comerciales activos.
Esta expansión sigue las exitosas operaciones de Serve en Los Ángeles y la entrada planificada en Dallas-Fort Worth. La compañía tiene como objetivo desplegar 2,000 robots en los EE. UU. para fines de 2025. La iniciativa se centra en soluciones de entrega sostenibles, trabajando para reducir las emisiones y la congestión del tráfico, al tiempo que mejora la experiencia del cliente y apoya a los restaurantes locales.
La compañía ha colaborado con funcionarios de la ciudad y partes interesadas locales para asegurar una implementación fluida del servicio. Los clientes que ordenen en ubicaciones seleccionadas de Shake Shack y Mister O1 a través de Uber Eats pueden recibir sus pedidos a través de los robots autónomos de Serve.
Serve Robotics (NASDAQ: SERV)는 자율 배달 서비스의 마이애미 메트로 지역 확장을 발표하며, Shake Shack 및 Mister O1 Extraordinary Pizza와 파트너십을 체결했습니다. 이 서비스는 마이애미 비치와 브리켈 지역의 Uber Eats를 통해 제공될 예정이며, 이 지역은 약 120,000명의 거주자와 활발한 상업 지구를 포함합니다.
이번 확장은 Serve가 로스앤젤레스에서 성공적으로 운영한 후, 달라스-포트워스 지역으로의 진입 계획에 따른 것입니다. 이 회사는 2025년 말까지 미국 전역에 2,000개의 로봇을 배치하는 것을 목표로 하고 있습니다. 이 이니셔티브는 지속 가능한 배달 솔루션에 중점을 두고, 배출가스와 교통 혼잡을 줄이는 동시에 고객 경험을 향상시키고 지역 식당을 지원하는 데 힘쓰고 있습니다.
회사는 서비스의 원활한 구현을 위해 도시 관계자 및 지역 이해관계자와 협력해 왔습니다. Uber Eats를 통해 선택된 Shake Shack 및 Mister O1 위치에서 주문하는 고객은 Serve의 자율 로봇을 통해 주문을 받을 수 있습니다.
Serve Robotics (NASDAQ: SERV) a annoncé l'expansion de son service de livraison autonome dans la région métropolitaine de Miami, en s'associant avec Shake Shack et Mister O1 Extraordinary Pizza. Le service sera disponible via Uber Eats dans les quartiers de Miami Beach et Brickell, des zones comptant environ 120 000 habitants et des districts commerciaux actifs.
Cette expansion fait suite aux opérations réussies de Serve à Los Angeles et à son entrée prévue à Dallas-Fort Worth. L'entreprise vise à déployer 2 000 robots à travers les États-Unis d'ici la fin de 2025. L'initiative se concentre sur des solutions de livraison durables, travaillant à réduire les émissions et la congestion routière tout en améliorant l'expérience client et en soutenant les restaurants locaux.
L'entreprise a collaboré avec des responsables de la ville et des parties prenantes locales pour garantir une mise en œuvre fluide du service. Les clients passant commande dans certains établissements Shake Shack et Mister O1 via Uber Eats peuvent recevoir leurs commandes par le biais des robots autonomes de Serve.
Serve Robotics (NASDAQ: SERV) hat die Erweiterung seines autonomen Lieferservices auf das Gebiet von Miami angekündigt und arbeitet dabei mit Shake Shack und Mister O1 Extraordinary Pizza zusammen. Der Service wird über Uber Eats in den Stadtteilen Miami Beach und Brickell verfügbar sein, wo etwa 120.000 Einwohner leben und aktive Geschäftsviertel vorhanden sind.
Diese Expansion folgt auf die erfolgreichen Operationen von Serve in Los Angeles und den geplanten Eintritt in Dallas-Fort Worth. Das Unternehmen hat sich zum Ziel gesetzt, bis Ende 2025 2.000 Roboter in den USA einzusetzen. Die Initiative konzentriert sich auf nachhaltige Lieferlösungen, die darauf abzielen, Emissionen und Verkehrsstaus zu reduzieren und gleichzeitig das Kundenerlebnis zu verbessern und lokale Restaurants zu unterstützen.
Das Unternehmen hat mit Stadtbeamten und lokalen Interessengruppen zusammengearbeitet, um eine reibungslose Implementierung des Services zu gewährleisten. Kunden, die bei ausgewählten Shake Shack- und Mister O1-Standorten über Uber Eats bestellen, können ihre Bestellungen durch die autonomen Roboter von Serve erhalten.
- Expansion into new major market (Miami metro)
- Strategic partnerships with established brands (Shake Shack, Mister O1, Uber Eats)
- Clear growth target of 2,000 robots by end of 2025
- Successful track record in Los Angeles and planned Dallas-Fort Worth expansion
- initial deployment to only two neighborhoods
- Significant capital investment required for 2,000-robot deployment target
Insights
The Miami expansion marks a pivotal moment in Serve Robotics' growth trajectory, strategically targeting a market with optimal characteristics for autonomous delivery success. The selection of Miami Beach and Brickell is particularly shrewd, offering:
- High population density (120,000 residents) coupled with concentrated commercial activity, maximizing delivery efficiency and robot utilization rates
- Year-round favorable weather conditions that minimize operational disruptions
- A tech-forward demographic likely to embrace autonomous delivery solutions
The partnership ecosystem demonstrates sophisticated market entry strategy. Leveraging Uber Eats' established delivery platform significantly reduces customer acquisition costs and provides immediate access to a large user base. The collaboration with Shake Shack, a premium quick-service restaurant chain, and Mister O1, a respected local brand, creates a balanced portfolio of national and local partners.
The company's execution capability is evident in their methodical market expansion from Los Angeles to Miami and planned Dallas-Fort Worth entry. This measured approach allows for operational refinement and technology optimization before aggressive scaling. The target of deploying 2,000 robots by end-2025 suggests strong unit economics and operational confidence.
Key competitive advantages emerging from this expansion include:
- First-mover advantage in premium markets with high delivery demand
- Operational data accumulation in diverse urban environments
- Strategic partnerships with market-leading platforms and brands
- Regulatory relationship building with forward-thinking municipalities
The expansion also positions Serve Robotics to capitalize on the growing trend toward sustainable last-mile delivery solutions, particularly relevant in environmentally conscious urban markets. The focus on sustainability and traffic reduction aligns with municipal objectives, potentially facilitating faster regulatory approvals in future market entries.
Autonomous robot deliveries rolling out in Miami Beach and Brickell via Uber Eats
Select Shake Shack and Mister O1 customers may receive their next order from a Serve robot
SAN FRANCISCO, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Serve Robotics Inc. (Nasdaq: SERV), a leading autonomous sidewalk delivery company, today announced the launch of its service in the Miami metro area, alongside the expansion of its existing partnership with Shake Shack Inc. (“Shake Shack”) (NYSE:SHAK) and new partnership with Mister O1 Extraordinary Pizza (“Mister O1”). Customers who order from select Shake Shack and Mister O1 locations in the Brickell and Miami Beach neighborhoods with Uber Eats, the delivery platform of Uber Technologies Inc. (NYSE: UBER), may receive their next order via Serve’s autonomous robots.
This expansion builds on Serve’s successful multi-year growth in Los Angeles and its planned entry into the Dallas-Fort Worth market. With approximately 120,000 residents and bustling commercial districts, Miami Beach and Brickell provide an ideal setting for sustainable robotic delivery. Serve has worked closely with city officials and local stakeholders to ensure a smooth rollout.
“Expanding to the Miami Metro is a major step in our mission to make sustainable, autonomous delivery a reality across the U.S.,” said Ali Kashani, CEO and co-founder of Serve Robotics. “By bringing robotic delivery to forward-thinking communities that embrace innovation, we’re helping reduce emissions and traffic congestion while supporting local restaurants and enhancing the customer experience.”
“We’re excited to expand our collaboration with Serve Robotics and Uber Eats to Miami,” said Steph So, Chief Growth Officer at Shake Shack. “This partnership aligns perfectly with our vision of enlightened hospitality, using innovation to elevate the guest experience both inside and beyond our Shacks.”
“We’re thrilled to partner with Serve Robotics and Uber Eats to help launch Serve's innovative delivery robot in Miami. At Mister O1, we’re always looking for creative ways to enhance the guest experience, and robotic delivery represents an exciting step forward in convenience and innovation,” said Chef Renato Viola, Master Chef at Mister O1. “We’re proud to continue to lead our industry with cutting-edge delivery solutions.”
“Uber Eats is thrilled to expand our partnership with Serve Robotics, bringing autonomous delivery to the vibrant streets of Miami,” said Megan Jensen, Head of Autonomous Delivery Operations at Uber. “We’re always exploring different ways to enhance the delivery experience, and this latest innovation makes getting your favorite meals even more effortless and fun.”
Serve’s Miami launch further strengthens its position as a leader in autonomous delivery and marks a key milestone in its strategic plan to deploy 2,000 robots across the U.S. by the end of 2025.
To learn more about Serve Robotics, visit https://www.serverobotics.com/.
About Serve Robotics
Serve Robotics develops advanced, AI-powered, low-emissions sidewalk delivery robots that endeavor to make delivery sustainable and economical. Spun off from Uber in 2021 as an independent company, Serve has completed tens of thousands of deliveries for enterprise partners such as Uber Eats and 7-Eleven. Serve has scalable multi-year contracts, including a signed agreement to deploy up to 2,000 delivery robots on the Uber Eats platform across multiple U.S. markets.
For further information about Serve Robotics (Nasdaq:SERV), please visit www.serverobotics.com or follow us on social media via X (Twitter), Instagram, or LinkedIn @serverobotics.
About Shake Shack
Shake Shack serves elevated versions of American classics using only the best ingredients. It's known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack's purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC's Madison Square Park, the Company has expanded to over 570 locations system-wide, including over 370 in 34 U.S. States and the District of Columbia, and over 200 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.
Learn more: shakeshack.com | IG: @shakeshack | X: @shakeshack | facebook.com/shakeshack
About Mister O1
Mister O1 is a renowned pizzeria celebrated for its traditional Italian thin-crust pizzas, complemented by fresh salads and antipasti crafted from a blend of locally sourced and premium imported Italian ingredients. Founded by Chef Renato Viola, Mister O1 seamlessly fuses authenticity with innovation, offering guests a distinctive and memorable dining experience. With over 20 locations across Florida and Texas, the brand continues to expand, bringing its signature flavors to Georgia this spring.
About Uber
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Serve intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E of the Exchange Act. These forward-looking statements can be about future events, including statements regarding Serve's intentions, objectives, plans, expectations, assumptions and beliefs about future events, including Serve's expectations with respect to the financial and operating performance of its business, its capital position, and future growth. The words "anticipate", "believe", "expect", "project", "predict", "will", "forecast", "estimate", "likely", "intend", "outlook", "should", "could", "may", "target", "plan" and other similar expressions can generally be used to identify forward-looking statements. Indications of, and guidance or outlook on, future earnings or financial position or performance are also forward-looking statements. Any forward-looking statements in this press release are based on management's current expectations of future events and are subject to a number of risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in or implied by such forward-looking statements. Risks that contribute to the uncertain nature of the forward-looking statements include those risks and uncertainties set forth in Serve's Annual Report on Form 10-K for the year ended December 31, 2023, filed with the United States Securities and Exchange Commission (the "SEC") and in its subsequent filings filed with the SEC. All forward-looking statements contained in this press release speak only as of the date on which they were made. Serve undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made.
Contacts
Media
Serve Robotics
Aduke Thelwell
press@serverobotics.com
Shake Shack
Kate DeMarco
kdemarco@shakeshack.com
Mister O1
Puchi Canache
marketingcoordinator@mistero1.com
Uber
Media Relations
press@uber.com
Investor Relations
Serve Robotics
investor.relations@serverobotics.com
Shake Shack
investor@shakeshack.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f7036f6e-0d0e-4da2-bba9-51de730e965c
FAQ
When will Serve Robotics (SERV) launch its autonomous delivery service in Miami?
Which restaurants are partnering with Serve Robotics (SERV) in Miami?
How many robots does Serve Robotics (SERV) plan to deploy by 2025?
Which delivery platform will Serve Robotics (SERV) use in Miami?
What markets does Serve Robotics (SERV) currently operate in?
