Epson Introduces Label Boost Software for Businesses to Easily Add Colorful Messaging to Shipping Labels
- - Businesses can easily transform black-and-white shipping labels to colorful labels with Epson's Label Boost software
- - The software allows businesses to add full-color coupons, targeted ads, secondary labels, and dynamic content to shipping labels
- - This can help businesses leverage shipping labels for marketing, reduce material and labor costs, and streamline operations
- - Label Boost software is compatible with most Epson ColorWorks printers and there are no recurring software fees
- - No specific numbers or percentages provided to assess the impact on stock price
New Software to Help Companies Grow Business with Increased Customer Engagement and Reduce Operational Costs
"Retailers and direct-to-consumer manufacturers are always looking for creative and affordable ways to grow revenue and build customer loyalty," said Tessa Kohl, product manager of DX Solutions, Epson America, Inc. "Adding colorful messages in the form of branded content, secondary labels, coupons, and ads to shipping labels is a unique way for businesses to tap into innovative marketing, to help elevate branding, improve shipping accuracy and streamline operations."
Businesses can use Label Boost software to apply secondary labels, such as regulatory or shipping-and-handling labels, or to highlight critical information, such as parcel count or expedited shipping, to promote accuracy and timeliness of delivery.
Label Boost software is designed for hassle-free deployment, so the bulk of the label creation process remains the same, with modification of the existing label only at the very last step before printing. It works alongside existing shipping software so delivery operations can continue to run seamlessly. Label Boost is compatible with ZPL® driven software used by many national couriers, as well as labeling solutions such as BarTender® and Loftware®. Businesses can automatically choose the messaging they want to attach based on a customer's location, delivery date or other key variables.
Label Boost software is compatible with most Epson ColorWorks printers,1 ensuring labels are printed with exceptional image quality that's worthy of the brand. In addition, there are no recurring software fees.
Benefits include:
- Elevate branding – help increase customer stickiness and engagement by including promotions, product announcements and cross-promotional opportunities on shipping labels
- Reduce operational costs – help reduce associated material and labor costs while improving shipping processes for businesses adding secondary labels
- Improve shipping accuracy – highlight critical information on shipping labels to provide clear instructions for packages that need special or expedited processing
The new software will be demonstrated in Epson's booth (#719) at PARCEL Forum in
Available starting in late 2023, Label Boost will be offered through a standalone professional license, as well as with a promotional bundle with the ColorWorks CW-C6000P and a starter 4"x8" roll. For more information, visit www.epson.com/label-boost-color-shipping-label-software.
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
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Epson America, Inc., based in
1 Label Boost is compatible with CW-C4000, CW-C6000, and CW-C6500 series printers.
EPSON and ColorWorks are registered trademarks of Seiko Epson Corporation. Label Boost is a trademark of Epson America, Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2023 Epson America, Inc.
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SOURCE Epson America, Inc.