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SEGG Media (NASDAQ: SEGG) announced its continued support for the Racing Women initiative at Round 6 of the 2025 Fine Cut Radical Cup UK at Donington Park GP Circuit. The event features 25 drivers, including 11 Racing Women competitors across five Radical SR3 XXR cars.
The event introduces the Sports.com Nations Trophy, offering the fastest female driver a sponsored entry to the Gulf Radical Cup at Yas Marina Circuit, Abu Dhabi. Notable participants include 17-year-old Hungarian driver Lena Galyo, making her Radical debut without a road license.
This marks SEGG Media's second of three sponsored Racing Women events since June 2025, demonstrating the company's commitment to fostering gender equality in motorsport and leveraging brand visibility through sports sponsorships.
SEGG Media (NASDAQ: SEGG) has announced the launch of Sports.com Studios in Mexico, establishing a new regional hub for sports and entertainment content in Latin America. The studio's first project, "Maximo Futbol", a Spanish-language sports reality series, will premiere on September 30 exclusively on Sports.com.
The initiative combines SEGG Media's lottery operations with content creation to drive engagement and revenue growth. The series features top Mexican athletes, including the UVM Lynxes collegiate team, and has secured partnerships with major brands including Samsung, Wilson, and JAC.
SEGG Media (NASDAQ: SEGG) has secured full-page advertisements in NFL Team Yearbooks across 25 out of 30 NFL stadiums for the 2025/26 season. The strategic placement includes yearbooks for both Super Bowl LIX teams - the Philadelphia Eagles and Kansas City Chiefs.
The advertisements feature QR code integration connecting stadium audiences to Lottery.com and Sports.com platforms. The initiative is part of SEGG Media's broader U.S. expansion strategy, which includes IndyCar sponsorships, esports partnerships through Veloce and Quadrant, and the upcoming launch of Concerts.com.
SEGG Media (NASDAQ: SEGG) has appointed former Live Nation Europe President Simon Lewis to oversee the strategic development of Concerts.com and TicketStub.com platforms. This key appointment follows SEGG's recent $10 million acquisition of these platforms.
Lewis, who will join as a full-time senior consultant, brings extensive experience in shaping the live entertainment landscape through commercial and brand partnerships. He will work alongside Concerts.com Director Patrick Ogle to integrate these platforms with SEGG's other assets, including Sports.com and Lottery.com.
SEGG Media (NASDAQ: SEGG) has received coverage initiation from Noble Capital Markets with an Outperform rating and $20 price target, representing over 4x its current market capitalization. The research report values SEGG's core assets at over $100 million, highlighting its portfolio including Sports.com, Lottery.com, Concerts.com, TicketStub.com, and the Boca Raton Sports Complex.
The analysis emphasizes SEGG's strategic acquisitions including Veloce Media, Quadrant, Nook, Sports.com Studios, and the Spektrum technology platform as key growth catalysts for H2 2025 and beyond. Chairman Matthew McGahan affirmed that this independent analysis validates the company's significant undervaluation relative to its assets and growth potential.
SEGG Media (NASDAQ: SEGG) highlights its strategic acquisition of a 51% controlling stake in DotCom Ventures, owner of Concerts.com and TicketStub.com, for a $10 million valuation. The announcement comes as competitor StubHub seeks a $9.2 billion IPO valuation, highlighting the potential value in the ticketing market.
The company is developing updated platforms for both domains, aiming to integrate them with SEGG's existing ecosystem, which includes Veloce and Quadrant, reaching 500 million monthly views. The global secondary ticketing market is projected to reach $4.8 billion by 2030, while the sports ticketing sector is expected to grow at a 9.4% CAGR through 2032.
SEGG Media (NASDAQ: SEGG) has announced a strategic global distribution partnership between its subsidiary Sports.com Studios and the Døds Diving League (DDL), an extreme sports platform. The partnership aims to distribute DDL events globally through Sports.com's media player.
The collaboration will focus on global streaming distribution, original content creation, expanded fan engagement, and commercial growth opportunities. DDL brings a strong youth demographic, with over 33% of its TV audience under 30. The partnership leverages SEGG's digital reach, including communities like Veloce and Quadrant (500M+ monthly views) and GXR Galaxy (1M+ active subscribers).
SEGG Media (NASDAQ: SEGG) has announced the US reintroduction of Lottery.com through affiliate partnerships, coinciding with a historic $1.7 billion Powerball jackpot. The company is pursuing official affiliate relationships with state lotteries in Pennsylvania, Michigan, and Virginia, supported by a nationwide rewards platform launching later this year.
The timing aligns with significant iLottery growth across these states: Pennsylvania achieved $1 billion in annual online sales within two years, Virginia surpassed $807 million in its first year, and Michigan's platform contributed over $1 billion to its School Aid Fund with 2.2 million registered users. The initiative aims to engage digital-first lottery players while boosting state lottery revenues.
SEGG Media (NASDAQ: SEGG) has announced its strategic reentry into the U.S. lottery market through its Lottery.com brand. The company plans to launch a nationwide lottery rewards program and is pursuing affiliate partnerships with state-operated iLottery programs in Pennsylvania, Virginia, and Michigan.
The initiative comes amid significant market opportunity, with over 143 million Americans purchasing lottery tickets annually. The company cites Kentucky Lottery's success, which generated $671 million in iLottery sales (31% of overall sales) in 2024, with projected growth of 26% in 2025. The timing aligns with a current $1.3 billion Powerball jackpot, which is expected to drive increased player engagement.
The rewards program will benefit both players and retailers through exclusive promotions and experiences, with a phased rollout beginning later in 2025.
SEGG Media (NASDAQ: SEGG) concluded the 2025 NTT INDYCAR and INDY NXT seasons in Nashville with significant achievements and future planning. Louis Foster secured the prestigious 2025 NTT INDYCAR Rookie of the Year title, while Callum Ilott achieved his fourth top-10 finish of the season at P9. INDY NXT rookie Seb Murray finished P11, ending the year 13th in championship standings.
The company's senior leadership, including CEO Matthew McGahan and other executives, attended the event to strengthen driver relationships and conduct exploratory discussions for the 2026 SEGG Elite Driver Program. The company's brands - Sports.com and Lottery.com - received prominent exposure through strategic car livery placements during national FOX television coverage.
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