Sports.com Studios Launches in Mexico
SEGG Media (NASDAQ: SEGG) has announced the launch of Sports.com Studios in Mexico, establishing a new regional hub for sports and entertainment content in Latin America. The studio's first project, "Maximo Futbol", a Spanish-language sports reality series, will premiere on September 30 exclusively on Sports.com.
The initiative combines SEGG Media's lottery operations with content creation to drive engagement and revenue growth. The series features top Mexican athletes, including the UVM Lynxes collegiate team, and has secured partnerships with major brands including Samsung, Wilson, and JAC.
SEGG Media (NASDAQ: SEGG) ha annunciato il lancio di Sports.com Studios in Messico, creando un nuovo hub regionale per contenuti sportivi e di intrattenimento in America Latina. Il primo progetto, «Maximo Futbol», una serie reality sportiva in spagnolo, farà il suo debutto il 30 settembre in esclusiva su Sports.com.
L’iniziativa combina le attività di lotteria di SEGG Media con la creazione di contenuti per stimolare l’engagement e la crescita dei ricavi. La serie vede tra i partecipanti i principali atleti messicani, inclusa la squadra universitaria UVM Lynxes, ed ha già assicurato collaborazioni con marchi importanti quali Samsung, Wilson e JAC.
SEGG Media (NASDAQ: SEGG) ha anunciado el lanzamiento de Sports.com Studios en México, estableciendo un nuevo centro regional para contenidos deportivos y de entretenimiento en América Latina. El primer proyecto, «Maximo Fútbol», una serie de reality deportivo en español, se estrenará el 30 de septiembre exclusivamente en Sports.com.
La iniciativa combina operaciones de lotería de SEGG Media con la creación de contenidos para impulsar la participación y el crecimiento de ingresos. La serie contará con destacados atletas mexicanos, incluida la equipo universitario UVM Lynxes, y ha asegurado alianzas con grandes marcas como Samsung, Wilson y JAC.
SEGG Media (NASDAQ: SEGG)가 멕시코에 Sports.com Studios in Mexico를 설립하고 라틴 아메리카 지역의 스포츠 및 엔터테인먼트 콘텐츠를 위한 새로운 허브를 구축했다고 발표했습니다. 스튜디오의 첫 번째 프로젝트인 «Maximo Futbol»은 스페인어 스포츠 리얼리티 시리즈로, 9월 30일 Sports.com에서 독점으로 공개됩니다.
이 이니셔티브는 SEGG Media의 로또 사업과 콘텐츠 제작을 결합해 참여도와 수익 성장을 이끕니다. 이 시리즈에는 멕시코의 주요 선수들이 출연하며 UVM Lynxes 대학 팀을 포함하고 Samsung, Wilson, JAC와의 파트너십을 확보했습니다.
SEGG Media (NASDAQ: SEGG) a annoncé le lancement de Sports.com Studios au Mexique, établissant un nouveau hub régional pour le contenu sportif et de divertissement en Amérique latine. Le premier projet, « Maximo Fútbol », une série de téléréalité sportive en espagnol, sera diffusé en première sur Sports.com le 30 septembre.
Cette initiative combine les activités de loterie de SEGG Media avec la création de contenus afin de stimuler l’engagement et la croissance des revenus. La série met en scène des athlètes mexicains de premier plan, y compris l’équipe universitaire UVM Lynxes, et a déjà sécurisé des partenariats avec de grandes marques telles que Samsung, Wilson et JAC.
SEGG Media (NASDAQ: SEGG) hat die Einführung von Sports.com Studios in Mexiko angekündigt und damit ein neues regionales Zentrum für Sport- und Unterhaltungsinhalte in Lateinamerika geschaffen. Das erste Projekt der Studio, «Maximo Futbol», eine spanischsprachige Sport-Reality-Serie, wird am 30. September exklusiv auf Sports.com Premiere feiern.
Diese Initiative kombiniert SEGG Medias Lotteriegeschäfte mit der Erstellung von Inhalten, um Engagement und Umsatzwachstum voranzutreiben. Die Serie zeigtTop-Athleten aus Mexiko, darunter das Universitäts-Team UVM Lynxes, und hat Partnerschaften mit großen Marken wie Samsung, Wilson und JAC gesichert.
SEGG Media (NASDAQ: SEGG) أعلنت عن إطلاق Sports.com Studios في المكسيك، وتأسيس مركز إقليمي جديد للمحتوى الرياضي والترفيهي في أمريكا اللاتينية. سيعرض المشروع الأول، «Maximo Futbol»، وهو مسلسل رياضي واقعي باللغة الإسبانية، في 30 سبتمبر حصرياً على Sports.com.
تهدف المبادرة إلى دمج عمليات اليانصيب التابعة لـ SEGG Media مع إنتاج المحتوى لتعزيز المشاركة ونمو الإيرادات. يضم المسلسل أبرز الرياضيين المكسيكيين، بما في ذلك فريق جامعة UVM Lynxes، كما أبرمت شراكات مع علامات تجارية كبرى مثل Samsung وWilson وJAC.
SEGG Media（纳斯达克股票代码：SEGG）宣布在墨西哥开设Sports.com Studios，为拉美地区的体育与娱乐内容建立新的区域枢纽。工作室的首个项目«Maximo Futbol»，是一部西班牙语体育真人秀，将于9月30日在Sports.com独家首播。
这一计划将SEGG Media的福利彩票业务与内容创作结合起来，推动参与度和收入增长。该系列将 featuring 墨西哥顶级运动员，包括UVM Lynxes大学队，并已与三星、Wilson、JAC等主要品牌建立了合作关系。
- Strategic expansion into fast-growing LATAM digital lottery and sports entertainment market
- Secured major brand sponsors including Samsung, Wilson, and JAC
- Launch demonstrates successful integration of lottery operations with content creation
- None.
Insights
SEGG's Sports.com Studios launch in Mexico represents strategic expansion into fast-growing LATAM market, leveraging content to drive ecosystem engagement.
SEGG Media's launch of Sports.com Studios in Mexico represents a strategic expansion of their digital ecosystem into the Latin American market. This move establishes a regional content hub specifically designed to create locally-relevant sports programming while supporting broader business growth in Mexico.
The initiative demonstrates SEGG's integrated business approach by connecting multiple revenue streams. The company is leveraging its Lottery.com consumer platform alongside the new content studio to create an engagement loop that could drive user acquisition and retention across properties. Their first production, "Maximo Futbol," featuring Mexican athletes and backed by major sponsors (Samsung, Wilson, JAC), indicates they've secured meaningful commercial partnerships to support the launch.
From a market perspective, this expansion targets what executives describe as one of the fastest-growing regions for digital lottery and sports entertainment. The Spanish-language content will be distributed globally while focusing on Mexican audiences – a smart approach to test regional content with broader appeal potential.
This launch reveals SEGG's strategic blueprint: using content as an engagement driver while expanding their lottery operations internationally. The company appears to be executing a dual-stream revenue model, potentially creating cross-promotional opportunities between entertainment content and gaming platforms. If successful, this template could be replicated across other regional markets, establishing a scalable growth mechanism.
FORT WORTH, Texas, Sept. 18, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate, today announced the official launch of Sports.com Studios in Mexico, a new regional hub for sports and entertainment content in LATAM. The initiative is designed to power engagement across SEGG Media’s ecosystem while directly supporting the expansion and growth of SEGG Media's operations in Mexico.
Sports.com Studios Ltd. (“Sports.com Studios”) is SEGG Media’s content engine. It has been created to produce fast-growing, scalable, and locally relevant sports programming. As its first major project, Sports.com Studios will premiere the original sports reality series “Maximo Futbol” on September 30. The Spanish-language series will be available exclusively through Sports.com. While the program is targeted toward the Mexican market, distribution will be global. The series will feature top athletes from across Mexico, including the celebrated UVM Lynxes collegiate team. The initial production is backed by leading brand sponsors such as Samsung, Wilson, and JAC.
Matthew McGahan, Chairman, President & CEO of SEGG Media, said: “Launching content from Sports.com Studios in Mexico marks a pivotal moment in SEGG Media’s strategy. We are proving the strength of our ecosystem: Lottery.com operations provide a trusted consumer platform, Sports.com Studios generates content that deepens engagement, and together they create scalable opportunities for increased revenues, global expansion, and brand recognition. This is the blueprint for how the Company plans to rapidly deliver shareholder value and global brand growth.”
Tim Scoffham, CEO of Sports.com Media and Lottery.com International, added: “LATAM is one of the world’s fastest-growing markets for digital lottery and sports entertainment. With the launch of Sports.com Studios content in Mexico, we are combining our technology, storytelling, and operational expertise to capture this momentum and build on the success of our original content arm. This dual approach strengthens our position in Mexico and establishes a launchpad for the Company’s expansion throughout the region.”
Miguel Sanchez, Producer of “Maximo Futbol,” commented: “Maximo Futbol reflects the passion, talent, and ambition of Mexico’s sports culture. With Sports.com Studios and our brand partners, we are creating a new standard for regional sports content that inspires communities and generates global reach.”
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
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